Network! Say yes to opportunities. Get certified.
Layne Cassidy shares her top takeaways from her MBA in Digital Media Management (DMBA) internship.
Company: TripChamp, Austin, Texas (travel technology start-up)
Internship Position: Product Coordinator
Q: What are your internship/job responsibilities this summer?
A: At TripChamp, I serve as a product coordinator intern. My responsibilities include working directly with our Chief Product Officer assisting with UI design and product development. I also work extensively within operations creating new processes and work flows for several departments. A major product I created this summer was a new vendor integration process to improve efficiency within our supplier team. I also serve as co-manager of social media where I am creating a social media guide and marketing strategy. I also monitor several social platforms.
Q: What are you learning about the industry?
A: I’ve learned several things: There is definitely room for disruptive innovation within the travel technology industry because current technology is outdated. The industry is also fun! I enjoy learning about worldwide travel trends and how flight inventories are distributed. Of course, managing social media and looking up beautiful destinations is a plus!
Q: What will you take away from this experience that you can apply in future digital marketing or business positions?
A: A key learning point for me has been how a start-up is structured. I’ve received experience in digital marketing, operations, product development and project management. I’m considering several career paths due to my experience in several functional areas.
Q: What tips would you offer DMBA students seeking internships or positions in digital marketing?
A: Network! Speak with your professors and let them know what you may be interested in. My digital marketing professor, David Altounian, told my class about a position at a music tech start-up. Though I have since realized I do not want to work in the music tech industry, it is through this connection that I found my current position.
Say yes to opportunities. I started with the music tech start-up volunteering five hours per week. I now have a paid 30-hour per week position. It is only because I said yes to an opportunity and made an amazing connection that I now work at TripChamp.
Get certified. Learn Google Analytics, Salesforce and other major technological platforms. Even watching YouTube videos and independent study is essential to giving yourself a competitive advantage in digital marketing. Ask your professors what systems are beneficial and be proactive in your education. Volunteering with a friend’s business to run social media and marketing is also an easy way to gain some experience. Every bit helps!