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Digital Media Management

The Bachelor of Business Administration in Digital Media Management at St. Edward’s prepares you to enter the explosive world of music, film, gaming and more. And our location in Austin, Texas, puts you at the heart of one of the biggest multimedia events in the country, South by Southwest® Conferences & Festivals (SXSW®).

Perhaps the only undergraduate program of its kind in the nation, Digital Media Management examines the fast-paced and rapidly evolving convergence of digital media in both traditional and entertainment environments. From the rise of iTunes® to the popularity of Hulu™ and Netflix® to issues of digital piracy and the proper use of social media, you’ll learn about digital media management in all its forms. You’ll also expand your professional network by interacting with digital business leaders from the field — who often serve as guest speakers.

Bachelor of Business Administration in Digital Media Management


As a BBA in Digital Media Management major, you’ll become immersed in all things digital. You’ll build on your love of music, film and gaming to explore the business world’s adoption of digital media. You’ll study core business areas, such as accounting, marketing, economics and management. And you’ll learn the importance of digital law, digital marketing, project management, social networking and new interactive technologies.

With a BBA in Digital Media Management, graduates are prepared to work in many areas including entertainment, social media, digital marketing and the web. For example, you could become a social media manager for a band or record label, an analyst for Facebook, a business developer for Bazaarvoice™ or a web marketing analyst for a traditional company.

To deepen their knowledge and increase employment opportunities, many graduates pursue a Master of Business Administration degree (MBA), or the one-of-a-kind St. Edward’s University MBA in Digital Media Management. Close interaction with faculty at St. Edward’s — and time spent in classes, advising sessions and program events — allows you to learn more about options for careers and graduate work.

Course Preview:

In addition to the general education courses required of all majors, and elective courses, BBA in Digital Media Management majors take courses from these groups:

Students who major in digital media management complete major courses, which include Principles of Digital Media and Entertainment, Social Networking and Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics.

BBA in Digital Media Management majors complete business core courses, which include Principles of Accounting, Strategic Management, Introduction to Finance and Principles of Marketing.

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View the Degree Plan (PDF) for sample course information for the Bachelor of Business Administration in Digital Media Management.


In addition to an internship that may be required for your degree, St. Edward’s University offers numerous opportunities for optional internships, professional-level research and hands-on creative experiences (writing, art, music, theater and more). These activities enhance your résumé, build your confidence and skills — and give you a distinct advantage in your career and for graduate school.

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