Interactive Games Management

The Interactive Games Management program came at the request of local game studios. St. Edward's University offers the only game management bachelor's degree in the country. Students will learn how to be a games manager at the college level.

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Interactive Games Management

The Bachelor of Business Administration in Interactive Games Management at St. Edward’s prepares you to put your passion for video games to work in a dynamic and rapidly growing field. Drawing upon national and local expertise and courses developed by the game industry, you’ll study all three phases of the game business: management, technology and digital creation.

You’ll gain an in-depth knowledge of the industry — its technology, processes and artistic flow — strengthened by a strong business and management foundation. What’s more, you’ll earn your degree in Austin, Texas, where some of the most prominent studios and developers are located, such as SONY® Online Entertainment, Electronic® Arts, BioWare®, Disney® Interactive Studios, NCSoft®, Aspyr Media®, Zynga® and Facebook®.

Bachelor of Business Administration in Interactive Games Management


As a BBA in Interactive Games Management major, you’ll be immersed in the special business aspects of this exciting and vital industry. Along with your coursework in economics, marketing, management and other business disciplines, you’ll create one or more portfolio games in our Game Design Studio using industry-standard game-creation tools and software. This hands-on experience, usually reserved for students studying game design from the technology or fine arts perspective, gives you insights that most business students acquire only after years in the game industry. As a result, you’ll be prepared to “hit the ground running” with most game companies.

With a BBA in Interactive Games Management, graduates are prepared to work in a variety of roles within the game industry. For example, you could become an assistant producer on a game for Electronic Arts or Sony® Interactive, a playtester for BioWare®, a Q&A specialist at Aspyr®, a game industry financial analyst for Disney® Interactive, or even start your own game studio. Students from this and other digital media programs at St. Edward’s have gone on to work as assistant producers, marketing specialists, social network managers and business analysts for game and digital media companies around the country.

To increase employment opportunities, many graduates pursue advanced degrees in related business disciplines, such as St. Edward’s University’s one-of-a-kind MBA in Digital Media Management. Close interaction with faculty at St. Edward’s — and time spent in classes and local events such as South by Southwest® (SXSW®) Interactive Festival, Fantastic Fest, Fantastic Arcade, the Austin Game Developer’s Conference and other game industry events — allows you to learn more about options for careers and graduate work.

Course Preview:

In addition to the general education courses required of all majors, and elective courses, BBA in Interactive Games Management majors take courses from these groups:

Students who major in interactive games management complete core courses, which include Principles of Digital Media and Entertainment, Digital Interactive Technology, Digital Media Production Planning, Interactive Storytelling, The Business of Gaming, Game Design Studio, and Game Design Lab.

BBA in Interactive Games Management majors complete business core courses, which include Business Statistics, Legal Environment of Business, Principles of Marketing and Microeconomic Principles.

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View the Degree Plan (PDF) for sample course information for the Bachelor of Business Administration in Interactive Games Management.


In addition to an internship that may be required for your degree, St. Edward’s University offers numerous opportunities for optional internships, professional-level research and hands-on creative experiences (writing, art, music, theater and more). These activities enhance your résumé, build your confidence and skills — and give you a distinct advantage in your career and for graduate school.

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