Interactive Games Management

The Bachelor of Business Administration in Interactive Games Management at St. Edward’s prepares you to put your passion for video games to work in a dynamic and rapidly growing field. Drawing upon national and local expertise and courses developed by the game industry, you’ll study all three phases of the game business: management, technology and digital creation.

You’ll gain an in-depth knowledge of the industry — its technology, processes and artistic flow — strengthened by a strong business and management foundation. What’s more, you’ll earn your degree in Austin, Texas, where some of the most prominent studios and developers are located, such as SONY® Online Entertainment, Electronic® Arts, BioWare®, Disney® Interactive Studios, NCSoft®, Aspyr Media®, Zynga® and Facebook®.

Bachelor of Business Administration in Interactive Games Management

Overview:

As a BBA in Interactive Games Management major, you’ll be immersed in the special business aspects of this exciting and vital industry. Along with your coursework in economics, marketing, management and other business disciplines, you’ll create one or more portfolio games in our Game Design Studio using industry-standard game-creation tools and software. This hands-on experience, usually reserved for students studying game design from the technology or fine arts perspective, gives you insights that most business students acquire only after years in the game industry. As a result, you’ll be prepared to “hit the ground running” with most game companies.

With a BBA in Interactive Games Management, graduates are prepared to work in a variety of roles within the game industry. For example, you could become an assistant producer on a game for Electronic Arts or Sony® Interactive, a playtester for BioWare®, a Q&A specialist at Aspyr®, a game industry financial analyst for Disney® Interactive, or even start your own game studio. Students from this and other digital media programs at St. Edward’s have gone on to work as assistant producers, marketing specialists, social network managers and business analysts for game and digital media companies around the country.

To increase employment opportunities, many graduates pursue advanced degrees in related business disciplines, such as St. Edward’s University’s one-of-a-kind MBA in Digital Media Management. Close interaction with faculty at St. Edward’s — and time spent in classes and local events such as South by Southwest® (SXSW®) Interactive Festival, Fantastic Fest, Fantastic Arcade, the Austin Game Developer’s Conference and other game industry events — allows you to learn more about options for careers and graduate work.

Degree Plan:

For detailed descriptions and timing of courses, please see the Undergraduate Bulletin (course catalog).

I. FOUNDATION COURSES (25 CREDIT HOURS):
• Rhetoric and Composition I and II*
• College Mathematics
• Computational Skills
• Oral Communication
• Modern Language
• Computing Sciences Concepts, Lab

II. CULTURAL FOUNDATIONS (18 CREDIT HOURS):
• Literature and Human Experience
• Understanding and Appreciating Arts
• American Experience
• American Dilemmas*
• History and Evolution of Global Processes
• Contemporary World Issues

III. MISSION COURSES (15 CREDIT HOURS):
• The Human Experience
• Ethics*
• Religious Studies/Philosophy
• Science in Perspective
• Science in Depth

IV. SMB GENERAL EDUCATION REQUIREMENTS (7 CREDIT HOURS):
• Computing Sciences Concepts I, Lab
• Precalculus

V. CORE COURSES (39 CREDIT HOURS):
• Principles of Accounting I
• Principles of Accounting II
• Business Statistics
• Legal Environment of Business
• Business Communication
• Strategic Management
• Microeconomic Principles
• Macroeconomic Principles
• Introduction to Finance
• Principles of Management
• Business Responsibility and Ethics in Management
• Operations Management
• Principles of Marketing

VI. MAJOR CORE COURSES (22 CREDIT HOURS):
• Principles of Digital Media and Entertainment
• Digital Interactive Technology
• Digital Media Production Planning
• Digital Media and Law
• Interactive Storytelling
• The Business of Gaming
• Game Design Studio, Lab
Electives
Choose 1 hour minimum of electives

VII. CAPSTONE COURSE (3 CREDIT HOURS)

VIII. GRADUATION CERTIFICATION:
You must register for this course in your graduating term to be certified for graduation.

* These courses are prerequisites for Capstone.