The Bachelor of Business Administration in Marketing at St. Edward’s prepares you for a challenging career focused on identifying customer needs and providing products and services that fulfill them. Get ready to hone you skills in marketing research and planning, advertising and communications, sales and promotions, and more.

You’ll learn to collaborate with marketing specialists from many different areas, such as account executives, researchers, event planners, product developers, branding experts, sales teams and vendors — and how to attract and retain clients or customers. And you’ll study with faculty members who bring decades of professional experience to the classroom.

Bachelor of Business Administration in Marketing


As a BBA in Marketing major, you’ll delve into the psychology of consumer behavior along with becoming grounded in the basics of business, such as finance, accounting, economics and management. You’ll also gain an understanding of the importance of market research, strategy development, competitive analysis, and building relationships with customers and suppliers.

With a BBA in Marketing, you’ll be prepared for a variety of roles in the industry. Graduates can work with local, national and international organizations dedicated to retailing, manufacturing, education, service or research. For example, you could become an account executive or project coordinator with an ad agency, a sales or brand manager at a multinational company, a public relations officer, or an event manager or fundraiser for a nonprofit.

To increase employment opportunities, many graduates pursue advanced degrees in related business disciplines, such as a Master of Business Administration (MBA). Close interaction with faculty at St. Edward’s — and time spent in classes, advising sessions and program events — allows you to learn more about options for careers and graduate work.

Course Preview:

In addition to the general education courses required of all majors, and elective courses, BBA in Marketing majors take courses from these groups:

Students who major in marketing complete major core courses, which include Consumer Behavior, Marketing Research and Advanced Marketing Management, and may choose from many electives.

BBA in Marketing majors complete business core courses, which include Principles of Marketing, Strategic Management, Introduction to Finance and Business Communication.

BBA in Marketing students conclude their undergraduate experience with a Strategic Management course. Students expand their skills by working directly with an established organization. Taking the view of the organization’s top management, students help identify, analyze and solve problems and present business research and a case analysis.

View the Degree Plan (PDF) for sample course information for the Bachelor of Business Administration in Marketing.


In addition to an internship that may be required for your degree, St. Edward’s University offers numerous opportunities for optional internships, professional-level research and hands-on creative experiences (writing, art, music, theater and more). These activities enhance your résumé, build your confidence and skills — and give you a distinct advantage in your career and for graduate school.

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