The Bachelor of Business Administration in Marketing at St. Edward’s prepares you for a challenging career focused on identifying customer needs and providing products and services that fulfill them. Get ready to hone you skills in marketing research and planning, advertising and communications, sales and promotions, and more.
You’ll learn to collaborate with marketing specialists from many different areas, such as account executives, researchers, event planners, product developers, branding experts, sales teams and vendors — and how to attract and retain clients or customers. And you’ll study with faculty members who bring decades of professional experience to the classroom.
Bachelor of Business Administration in Marketing
As a BBA in Marketing major, you’ll delve into the psychology of consumer behavior along with becoming grounded in the basics of business, such as finance, accounting, economics and management. You’ll also gain an understanding of the importance of market research, strategy development, competitive analysis, and building relationships with customers and suppliers.
With a BBA in Marketing, you’ll be prepared for a variety of roles in the industry. Graduates can work with local, national and international organizations dedicated to retailing, manufacturing, education, service or research. For example, you could become an account executive or project coordinator with an ad agency, a sales or brand manager at a multinational company, a public relations officer, or an event manager or fundraiser for a nonprofit.
To increase employment opportunities, many graduates pursue advanced degrees in related business disciplines, such as a Master of Business Administration (MBA). Close interaction with faculty at St. Edward’s — and time spent in classes, advising sessions and program events — allows you to learn more about options for careers and graduate work.
For detailed descriptions and timing of courses, please see the Undergraduate Bulletin (course catalog).
I. FOUNDATION COURSES (21 CREDIT HOURS):
• Rhetoric and Composition I and II*
• College Mathematics
• Computational Skills
• Oral Communication
• Modern Language
II. CULTURAL FOUNDATIONS (18 CREDIT HOURS):
• Literature and Human Experience
• Understanding and Appreciating Arts
• American Experience
• American Dilemmas*
• History and Evolution of Global Processes
• Contemporary World Issues
III. MISSION COURSES (15 CREDIT HOURS):
• The Human Experience
• Religious Studies/Philosophy
• Science in Perspective
• Science in Depth
IV. SMB GENERAL EDUCATION REQUIREMENTS (9 CREDIT HOURS):
• Introduction to Information Systems or Quantitative Applications Software for PCs
V. CORE COURSES (39 CREDIT HOURS):
• Principles of Accounting I
• Principles of Accounting II
• Business Statistics
• Legal Environment of Business
• Business Communication
• Strategic Management
• Microeconomic Principles
• Macroeconomic Principles
• Introduction to Finance
• Principles of Management
• Business Responsibility and Ethics in Management
• Operations Management
• Principles of Marketing
VI. MAJOR CORE COURSES (18 CREDIT HOURS):
• Consumer Behavior
• Marketing Research
• Advanced Marketing Management
Select three of the following courses:
• Marketing Promotions
• Sales and Sales Management
• Principles of Retailing
• Entrepreneurial Marketing
• Special Topics in Marketing
• International Marketing
Choose 6 hours minimum of electives
VII. CAPSTONE COURSE (3 CREDIT HOURS)
VIII. GRADUATION CERTIFICATION:
You must register for this course in your graduating term to be certified for graduation.
* These courses are prerequisites for Capstone.
In addition to an internship that may be required for your degree, St. Edward’s University offers numerous opportunities for optional internships, professional-level research and hands-on creative experiences (writing, art, music, theater and more). These activities enhance your résumé, build your confidence and skills — and give you a distinct advantage in your career and for graduate school.