Fall 2014 Enrollment

Final Application Deadline:   May 15, 2014.

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DMBA: Resource Guide

Request more information, and you'll receive the downloadable DMBA resource guide.

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The Perks of a SXSW Platinum Pass

Every year, students in the DMBA program receive platinum passes to attend South by Southwest®. Here's an overview of what SXSW® Interactive means to aspiring digital professionals.

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Learn from Industry Experts

Meet Russell Rains, former entertainment lawyer and program director of the MBA in Digital Media Management program at St. Edward’s. Find out about the 20+ years of expertise he brings to this one-of-a-kind degree.


Digital Media Management Wins International Award

The St. Edward's MBA in Digital Media Management received the International Digital Media Arts Association's annual Innovative Program award, recognizing its success in integrating the arts, technology and business.

Digital Media Management (DMBA)

Internationally recognized and award-winning, the MBA in Digital Media Management (DMBA) is a full-time program designed for highly motivated students with a deep passion for and appreciation of the increasing commercial and cultural impact of digital technology and media.

The DMBA is specifically geared toward the formation of a new type of manager able to function at the intersection of the digital creative arts, business and technology — an environment of almost constant disruptive innovation. Coursework is hands on and includes industry events such as a two-week immersion at the world-famous South By Southwest® (SXSW®) Music, Film and Interactive Media Festival.

Master of Business Administration in Digital Media Management

Two-year, Full-time Program:

The MBA in Digital Media Management is a full-time, daytime program comprised of 54 hours over five semesters. For candidates seeking evening Texas MBA programs, the evening MBA programs at St. Edward's offer flexible and convenient class schedules.


In the MBA in Digital Media Management program, you’ll explore new media business and legal issues and master the skills for managing digital content creation and distribution. Year one emphasizes core MBA disciplines, followed by a summer internship. Year two focuses on digital media management and culminates in a comprehensive Capstone project in which teams provide business consulting services to a digital media entity.

As a digital media manager, you could work in all areas of the digital and/or entertainment fields, including, but not limited to, the music, interactive gaming and film industries. However, as digital distribution of media, goods and services becomes increasingly common throughout all commerce, digital management opportunities are almost unlimited, especially those connected to digital marketing.

Course Preview:

MBA in Digital Media Management students take courses from these groups:

In addition to core business courses comprising a traditional MBA degree, students complete essential program-specific courses including Digital Law, Branding and Promotion, The Digital Consumer, Information Systems, Interactive Technology and E-Commerce, New Venture Creation, Global Digital Media, and Applied Digital Convergence and Evolution.

The Digital Media degree requires an eight-week summer internship with a digital media company, working closely with industry professionals.

Our students have held internships with organizations such as these:

  • Aspyr® Media
  • Associated Press International
  • Bazaarvoice
  • Facebook
  • GSD&M Idea City LLC
  • Harry Fox Agency
  • Heatwave Interactive, Inc.
  • INgrooves Digital Distribution
  • International Game Developers Association
  • KLRU
  • Live Nation
  • MOG
  • Phunware, Inc.
  • Public Strategies
  • SONY BMG Music Entertainment
  • Sony Online Entertainment®
  • The Orchard®

Your final course, a Capstone, is a comprehensive project that combines knowledge and skills learned throughout the program. You’ll team up with fellow students on a strategic project for a digital media enterprise — and create a solid résumé builder.

You’ll conduct research, analyze business plans, examine financial statements and create a comprehensive business plan to present to professors and media executives. Past Capstone projects have included projects for:

  • Alamo Drafthouse Cinema
  • Aspyr® Media
  • Austin Film Society/Austin Studios
  • Bazaarvoice
  • CA Technologies
  • C3
  • DMX, Inc.
  • Do512
  • Sony Online Entertainment®
  • SXSW Film®
  • SONY BMG Music Entertainment
  • Spiderwood Productions
  • Roky Erickson
  • Turk Pipkin (co-founder of The Nobelity Project)
  • The Messina Group (TMG)

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View the Degree Plan (PDF) for sample course information for the Master of Business Administration in Digital Media Management.

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