Digital Media Management (DMBA)

Internationally recognized and award-winning, the MBA in Digital Media Management (DMBA) is a full-time program designed for highly motivated students with a deep passion for and appreciation of the increasing commercial and cultural impact of digital technology and media.

Watch the video to see Alex Gyarfas DMBA '15 share how the DMBA is positioning her to succeed. Program Director Russell Rains, JD, and Assistant Professor David Altounian, PhD, discuss why the program is a must for people who want to keep up with constant innovation in the digital world.

Master of Business Administration in Digital Media Management

Two-year, Full-time Program:

The MBA in Digital Media Management is a full-time, daytime program comprised of 54 hours over five semesters. For candidates seeking evening Texas MBA programs, the evening MBA programs at St. Edward's offer flexible and convenient class schedules.


The DMBA is specifically geared toward the formation of a new type of manager able to function at the intersection of the digital creative arts, business and technology — an environment of almost constant disruptive innovation. Coursework is hands on and includes industry events such as a two-week immersion at the world-famous South By Southwest® (SXSW®) Music, Film and Interactive Media Festival.

You’ll explore new media business and legal issues and master the skills for managing digital content creation and distribution. Year one emphasizes core MBA disciplines, followed by a summer internship. Year two focuses on digital media management and culminates in a comprehensive Capstone project in which teams provide business consulting services to a digital media entity.

As a digital media manager, you could work in all areas of the digital and/or entertainment fields, including, but not limited to, the music, interactive gaming and film industries. However, as digital distribution of media, goods and services becomes increasingly common throughout all commerce, digital management opportunities are almost unlimited, especially those connected to digital marketing.

Degree Plan:

For detailed descriptions and timing of courses, please see the Graduate Bulletin (course catalog).

First 7 Weeks

• Introduction to Digital Media and Entertainment (2 hours)
• Introduction to Economics and Statistics (2 hours)
• Digital Marketing (2 hours)

Second 7 Weeks
• Accounting I (2 hours)
• Business Communications (2 hours)
• Human Relations and Organizational Behavior (2 hours)

First 7 Weeks

• Accounting II (2 hours)
• Managing the Organization (2 hours)
• Information Systems (2 hours)
South by Southwest Music, Film and Interactive Festival Immersion

Second 7 Weeks
• Finance (2 hours)
• Interactive Technology and E-Commerce (2 hours)
• Research Strategies and Methodologies in Digital Media (2 hours)

• Summer Internship (6 hours)
Students share top takeaways from their internships»

First 7 Weeks

• Business Law and Ethics (2 hours)
• Project Management (2 hours)
• Applied Digital Convergence and Evolution (2 hours)

Second 7 Weeks
• Digital Law, Policy and Ethics (2 hours)
• New Venture Creation (2 hours)
• Branding & Promotion (2 hours)

First 7 Weeks

• The Digital Consumer (2 hours)
• Global Digital Media (2 hours)
• Independent Research (2 hours)

Second 7 Weeks
• Capstone Project (6 hours)