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MBA
Concentration: Marketing
The
marketing function is central to the welfare and survival
of any organization. The Marketing Concentration focuses
on customer and product management and the basic concepts
of operations and strategic planning. Students pursuing
the Marketing Concentration will learn how to use the
tools of promotion, pricing, distribution and product
positioning to help an organization acquire and retain
customers. The Marketing curriculum includes a managerial
perspective on marketing research and allows the student
to select a combination of marketing electives to best
meet his or her career objectives.
Phase
I
The
MBA program consists of 18–22 semester hours of
foundation courses in Phase I, and 36–39 semester
hours in Phases II-IV (depending upon the concentration).
After reviewing the student’s transcripts at the
time of admission, the MBA Advisor determines
the number of foundation courses a student must take.
Phase
III
MKTG 6302 Fundamentals
of Marketing Research
COURSE
DESCRIPTION
Students
must successfully complete four of the following courses:
MKTG 6303 Global Marketing
COURSE
DESCRIPTION
MKTG
6304 Services Marketing
COURSE
DESCRIPTION
MKTG
6305 Sales and Sales Management
COURSE
DESCRIPTION
MKTG
6306 Integrated Marketing Communication
COURSE
DESCRIPTION
EBUS
6304 Principles of Internet Marketing
COURSE
DESCRIPTION
MKTG
6399 Special Topics in Marketing, or
3 hours through the MGMT 6199/6299
Executive Seminar Series
COURSE
DESCRIPTION
Phase IV
BUSI
6302 Business and Public Policy
COURSE
DESCRIPTION |
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