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MBA
Certificate in Marketing
The
marketing function is central to the welfare and survival
of any organization. The Marketing Concentration focuses
on customer and product management and the basic concepts
of operations and strategic planning. Students pursuing
the Marketing Concentration will learn how to use the
tools of promotion, pricing, distribution and product
positioning to help an organization acquire and retain
customers. The Marketing curriculum includes a managerial
perspective on marketing research and allows the student
to select a combination of marketing electives to best
meet his or her career objectives.
Courses
MRKT
5301 Marketing Principles and Concepts
COURSE
DESCRIPTION | SAMPLE
SYLLABUS [PDF]
Undergraduate equivalent:
Three
semester hours of Marketing Principles
MKTG 6301 Marketing Management
COURSE
DESCRIPTION | SAMPLE
SYLLABUS [PDF]
MKTG 6302 Fundamentals of Marketing
Research
COURSE
DESCRIPTION
Students
must successfully complete four of the following courses:
MKTG 6303 Global Marketing
COURSE
DESCRIPTION
MKTG
6304 Services Marketing
COURSE
DESCRIPTION
MKTG
6305 Sales and Sales Management
COURSE
DESCRIPTION
MKTG
6306 Integrated Marketing Communication
COURSE
DESCRIPTION
EBUS
6304 Principles of Internet Marketing
COURSE
DESCRIPTION
MKTG
6399 Special Topics in Marketing, or
3 hours through the MGMT 6199/6299
Executive Seminar Series
COURSE
DESCRIPTION
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