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School of Management and Business
Graduate Programs: MBA in Digital Media Management


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MBA in Digital Media Management
Curriculum to Expand Your Knowledge



The MBA in Digital Media Management consists of five semesters of course work (54 hours of course credits). In year one, you'll begin in the fall, move on to classes in the spring, followed by the summer internship. Year two wraps up with the final fall and spring semesters.

Fall Semesters: Two Seven-Week Sessions.
During each fall semester (two, seven-week sessions each), you'll expand your knowledge of digital media and entertainment, while you hone your business savvy. Required competencies:
  • Management and leadership
  • Organizational structure and operations
  • Marketing
  • Business law and ethics
  • Finance, accounting and research and information systems

Spring Semesters: Two, Seven-Week Sessions
You can expect to achieve a more sophisticated level of business acumen from your continued coursework during the spring semester. Each spring semester consists of two, seven-week sessions. During this time, you'll learn the nuts and bolts of digital media management. It's designed to prepare you to participate in a project for a real-world enterprise that occurs during the very hands-on summer internship.

Summer Semester: One, Eight-Week Hands-On Internship.
At St. Edward's, we know that it takes more than book learning to be successful. So, we've incorporated an eight-week internship into the daytime MBA in Digital Media Management to challenge you and to give you the opportunity to apply what you've learned to a real-world setting. You'll spend one week preparing for the internship, six weeks in hands-on mode and de-brief during the final week of reflection. Your fellow students, faculty and professionals in the digital media biz will be there to coach, critique and cheer you onto success.


Year one:
During the first year, students develop their skills in the required core business competencies: management and leadership of organizational structure and operations, marketing, business law and ethics, accounting, finance, research and information systems, as well as develop knowledge about digital media and entertainment. Course delivery format will be in seven-week sessions. A standardized examination of core business knowledge will conclude the first year, and a passing grade will be required to continue in the Program.

  • Summer Session
    • 8 weeks
      • Internship (6 hours)
        • One-Week Internship Preparation
        • Six-Week Internship
        • One-Week Internship Reflection

Year two:
During the second year, students spend two seven-week sessions in an immersion program researching industries, conducting market research, analyzing business plans and financial statements, and conducting a comprehensive SWOT (strengths, weaknesses, opportunities, and threats) analysis for a real-world multimedia enterprise. During the second seven-week session students expand their research and prepare a comprehensive business plan that culminates in an oral defense before professors, financing professionals, media executives, and business leaders. The Spring session will be scheduled around SXSW to ensure that students participate in this unique learning opportunity.
 
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3001 South Congress Avenue
Austin, Texas 78704
512-448-8400
Contact: Center for Academic Progress
Updated: 10/23/2006
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