MBA Concentration: Marketing

The marketing function is central to the welfare and survival of any organization. The Marketing concentration focuses on strategic use of the marketing mix and the crucial concept of customer relationship management. Students pursuing the Marketing concentration learn how to use the tools of promotion, pricing, distribution and product positioning to help an organization acquire and retain customers. The Marketing curriculum includes a managerial perspective on marketing research and allows the student to select a combination of Marketing electives to best meet his or her career objectives.

 The MBA program consists of 15–19 semester hours of foundation courses in Phase I and 39 semester hours in Phases II–IV (depending upon the concentration). After reviewing the student’s transcripts at the time of admission, the MBA advisor determines the number of foundation courses a student must take.

Phase I: 15–19 Semester Hours (or Course-Equivalent Undergraduate Work)

Foundation courses give students the necessary background to begin Phase II of the program. Students must complete or be waived from the appropriate foundation courses before enrolling in Phase III course work, in accordance with the designated prerequisites for 6000-level courses. Once students enroll in the MBA program, they may not take undergraduate courses or CLEP or DSST exams to meet the Phase I degree plan requirements.

The Phase I requirements of the MBA program can be satisfied through provision of evidence of equivalent undergraduate course credit earned with a grade of C or higher, according to the following guidelines: (1) provision of evidence of three semester hours of credit for the equivalent course at the graduate level or (2) the passing of a CLEP or DSST exam in lieu of one or more undergraduate courses (see the Counseling and Consultation Center web page, www.stedwards.edu/clep/equivalents.htm, or contact your advisor for more information about CLEP and DSST exams).

ACCT 5301 Accounting Principles and Management (or six semester hours of accounting)
BUSI 5304 Quantitative Methods for Managers (or three semester hours of statistics)
ECON 5301 Economic Principles and Concepts (or two semester hours of microeconomics and two semester hours of macroeconomics)
FINC 5301 Financial Concepts and Policies (or three semester hours of upper-division managerial finance or investments)
MKTG 5301 Marketing Principles and Concepts (or three semester hours of marketing principles)

Phase II: 21–24 Semester Hours

Phase II of the MBA program includes the seven to eight required core courses for each area of concentration. These courses give the student the necessary knowledge base to address the more complex problems and theoretical constructs of the next phases of the program.

ACCT 6315 Accounting for Managers
BUSI 6303 Business Law and Ethics
BUSI 6312 Managerial Communications
FINC 6301 Financial Management
MGMT 6305 Organizational and Operations Management
MGMT 6306 Human Relations
MKTG 6301 Marketing Management

Phase III: 12–15 Semester Hours

Phase III courses lead students to synthesize knowledge and to build their understanding of complex organizational systems that are necessary for sound decision making. Students combine required and elective courses in Phase III to broaden problem-solving skills and deepen knowledge in selected concentrations.

MKTG 6302 Fundamentals of Marketing Research
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Students must successfully complete four of the following options:
MKTG 6303 Global Marketing
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MKTG 6304 Services Marketing
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MKTG 6305 Sales Management
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MKTG 6306 Integrated Marketing Communication
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MKTG 6399 Special Topics in Marketing,  COURSE DESCRIPTION or
three hours through the MGMT 6199/6299 Executive Seminar Series
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Phase IV: 3 Semester Hours

Phase IV is the Capstone or seminar course that leads students to integrate their knowledge, skills and experience in a strategic management project. Working in teams, students complete a hands-on project that requires investigation and formulation of business strategies that determine the character, direction and success of private, nonprofit or public organizations.

BUSI 6302 Business and Public Policy
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