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Digital Media B.B.A
A central trend in the information sector is the merging of media, communication, computers and especially the
entertainment industry. The information sector, which encompasses media, computer systems, telecommunications, research and development, and advertising, accounts for
more than one-third of the American GDP. Almost one-half of all new capital investment in the United States is devoted to
information technology. The merger of media is particularly significant to the state of Texas where film industry budgets have recently exceeded $330,000,000 and the music business is growing exponentially. Though the state has long been
known for its burgeoning music and film industries, currently
the most dynamic digital media business growth in Texas
is found in Austin’s gaming industry. The cluster of digital
media companies in Austin includes some of the industry’s
most prominent studios. In addition to being a stand-alone
program, the courses comprising the undergraduate Digital
Media Management major have been designed to also provide
a foundation for students who want to pursue the MBA in
Digital Media Management upon graduation.
| General
Education Components [6
semester hours] |
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| Business Core
Requirements [36 semester
hours] |
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Digital Media Required Courses |
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Electives [16 semester
hours] |
| Electives comprise any hours
of course work that satisfy the University's requirements
for college-level course credit. |
In addition to the major program requirements, all students
must satisfy the general requirements and electives
to have a total of at least 120 hours for graduation. |
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