|
|
BBA with
a Major in Marketing
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In firms employing marketing as a business philosophy, marketing activites and processes necessarily interrelate with all of the major business functions in an effort to provide customers and stakeholders with consistent, mutually beneficial transactional experiences. The field of marketing encompasses roles related to product development, positioning, branding, distribution, adertising and promotion, sa;es and sa;es management, marketing research, consumer behavior, retailing and wholesaling, distribution, pricing, customer satisfaction and retention, competitive analysis, and social responsibility.
| General
Education Supportive Requirements [6
semester hours] |
|
| Business Core
Requirements [36 semester
hours] |
|
|
Marketing Required Courses [18
semester hours] |
|
|
Electives |
| Electives comprise any hours
of course work that satisfy the University's requirements
for college-level course credit. |
In addition to the major program requirements, all students
must satisfy the general requirements and electives
to have a total of at least 120 hours for graduation. |
|
