Marketing

Celebrating dreams, success and becoming your best.

The advertising campaign for St. Edward's University moves in an exciting direction this year. The new campaign, titled "Individuality," emphasizes critical thought and personal exploration and celebrates the extraordinary journey that students embark on at the university. "Individuality" builds on the successful six-year run of the popular "Learn to Think®" advertising campaign. The ads present powerful quotes and narrative encouraging individual expression and a commitment to achieving one's dreams.

The new ads air among top-rated television shows, in key print publications and on outdoor billboards.

Check out the television ads, print ads, and outdoor billboards below.

To view a larger version, click on each ad.

Television Ads

Bike TV Ad
  • Bike
Ready TV Ad
  • Ready
Room TV Ad
  • Room

Print Ads

What Is Genius But The Power Of Expressing A New Individuality.
  • Undergrad: Genius
Think for yourself and let others enjoy the privilege to do so, too.
  • Undergrad: Privilege
There Is Nothing Like A Dream To Create The Future.
  • Grad: Business
Yesterdays Is But Today's Memory, Tomorrow Is Today's Dream.
  • Grad: Helping Others
What is Not Started Today Is Never Finished Tomorrow
  • Grad: Technology
A Journey Of A Thousand Miles Must Begin With a Single Step
  • Grad: Self Focus
The Distance is Nothing. It's Oly The First Step That is Difficult.
  • New College: Distance
Learning is Like Rowing Upstream; Not To Advance Is To Drop Back
  • New College: Upstream

Outdoor

Insist Upon Yourself. Be Original.
  • Original
All Good Things Which Exist Are The Fruits of Originality.
  • Good Things