Coming
soon to a television, radio or road-side billboard near
you: For the fourth consecutive year, St. Edward’s
has extended its annual, award-winning marketing campaign.
This fall, you’ll see new print, broadcast and billboard
ads. Check the schedule to see when you can catch the university’s
television ads.
The campaign retains its signature theme
of playfully juxtaposing dynamic, real-world situations
against actual St. Edward’s course titles. The resulting
ads are both entertaining and thought-provoking —
challenging viewers to think differently about the world
around them, and underscoring the personalized and transformative
educational experience that is the hallmark of St. Edward’s
University. As in the previous campaigns, the “Learn
to think” tagline unifies the advertising.
Originally launched in September 2001, the St. Edward’s
image ads have produced significant positive results in
terms of awareness. The campaign also contributed to the
university’s recent national recognition in the top
tier of the best colleges in America by U.S. News &
World Report. In addition, the campaign has garnered
several awards, including a Gold Award from the Council
for the Advancement and Support of Education’s Circle
of Excellence Awards, the national awards for advertising
in higher education circles; Best In Show for the overall
campaign and Gold Awards for newspaper advertising and television
advertising series from the Admission Marketing Report.
|
