AUSTIN - While self-help and business management books fly off bookshelves across the nation, the way St. Edward's University professor and author Brad Fregger uses personal stories to change beliefs, attitudes and perceptions makes his two new books stand out. Instead of giving readers untested management concepts and theories, he provides the practical nuts and bolts on how to get things done.

Fregger, executive in residence for the Graduate School of Management at St. Edward's University, has published two new books: Get Things Done – Ten Secrets of Creating and Leading Exceptional Teams and One Shovel Full – Telling Stories to Change Beliefs, Attitudes and Perceptions.

Fregger is president and chief executive officer of Groundbreaking Productions (www.groundbreaking.com) and has 45 years combined experience in retailing, corporate training, publishing and software. He is the founder of three major corporate training departments (Mervyn's, Atari and Activision), and has created more than 125 consumer and business products. As executive in residence, Fregger develops and teaches classes in the MBA program and the Master of Science in Organizational Leadership and Ethics program. He has a master's degree in futuristics.

Founded by the Congregation of Holy Cross, St. Edward's University is an independent Catholic liberal arts university of 4,100 students in Austin.

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[Note: Electronic image available upon request.]