This book provides valuable insight for those looking to modernize an outdated business plan by combining tried-and-true tactics with innovative methods to develop an effective growth strategy. Highlighting the importance of improving the brand image in this highly competitive business climate, the authors demonstrate how to respond quickly to fluctuating needs and customer feedback while keeping an eye on costs and the environment by incorporating socially and environmentally responsible policies. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the top chief executive minds of today, as these insiders offer up their thoughts around the keys to effectively examining and restructuring your company's strategy for maximum success.

"It's fitting that the chapters of this book will be published during the university's 125th anniversary. Our story is one of bold ideas, resilience and perseverance," Dr. Martin said. "I was honored to be able to share the details of how we've become one of the best small universities in the country."

The critically acclaimed Inside the Minds series provides readers with an unprecedented introspective look into the leading minds of the business and legal world. For complete information on Inside the Minds, please visit www.Aspatore.com or e-mail West.customer.service@thomson.com. This book can be purchased immediately by calling 1-866-ASPATORE or by visiting Aspatore's website.

About Dr. George E. Martin

Dr. George E. Martin, president of St. Edward's University since 1999, has led the university's successful effort to gain national recognition as one of the best small universities in the country. During this time, the freshman class has more than doubled from 368 to 757 students, and freshman retention has improved to 84 percent, helping to increase overall enrollment from 3,000 to 5,300 students. In its latest rankings, U.S. News & World Report ranked St. Edward's twenty-first among masters-granting universities in the West and also named the university as one of the "Up and Coming Schools" identified by its academic peers. Donors have responded to the university's vision and momentum by investing more than $82 million in St. Edward's. Currently, Dr. Martin is forming partnerships to establish a spectrum of educational programs around the world as part of the university's global engagement initiative.

Dr. Martin is a leader in American higher education, serving as chair of the Council of Independent Colleges, chair of the Independent Colleges and Universities of Texas and board of director for the American Council on Education. He is equally dedicated to community development and the arts in Austin, serving several civic and artistic organizations, including Ballet Austin and the United Way. He has more than 40 years of experience in higher education.

A native of Brooklyn, New York, Dr. Martin holds a bachelor's degree in political science from St. John's University and master's and doctoral degrees in political science from Fordham University.