News Release

News Release Library
August 31, 2011

Vote for St. Edward's Marketing Office to Present "Social Media and its Role in College Recruiting" at SXSW Interactive

SXSW Interactive panel picking time is here. And, there are only three more days to vote. Two members of the St. Edward’s University Marketing Office — Mischelle Diaz and Marcie Lasseigne — are in Round Two of the process and need your vote for their panel topic, “Social Media and its Role in College Recruiting” to be presented at SXSWi. To vote, simply sign in, or create an account. Thanks for your support!

Here’s what we’re going to discuss:

College recruiting is more competitive than ever. How can universities stand out and make a compelling case for attracting the best and brightest students? Learn how social media can support a university's strategic priorities by weaving together various parts of your university community online including faculty members, alumni, students, soon-to-be students and applicants.

By creating online communities of these various university stakeholders, and giving them a way to engage, converse and share their stories, social media can boost college recruitment efforts. Through social media, college applicants (and their families) can gain a window to see what campus life and your university's culture is really like — beyond the usual brochures and traditional marketing materials. We'll help you see how social media has changed the entire competitive landscape for college recruiting.

During the panel discussion, we’ll answer the following questions:

  1. What social media channels are college applicants using to learn about higher education?
  2. How do you create online communities with your university stakeholder groups to give new applicants a view into your campus culture?
  3. How do you convince administration that social media is a critical component of recruiting and what metrics do they need to see to show success?
  4. How can social media support your institution’s web presence and online recruiting strategies?
  5. How can secondary school educators and counselors help high school students tap university social networks to learn about colleges?

St. Edward’s University has been recognized for thinking outside the box. In 2010, the university made history by asking their graduates to help create the first-ever, interactive and socially connected graduation that took place during the university’s 125th anniversary. Read more about this innovate project.

Mashable recognized the university’s effort in the article “5 Cool Non-Profit Uses of Location-Based Tech” and the Council for Advancement and Support of Education (CASE) selected “Give it a Whrrl” St. Edward’s Graduation Gets Socially Connected for a Bronze Award in their Other Uses of Social Media Category.

Though voting isn't the only determining factor used when selecting presentations for the SXSW Interactive event, it is an extremely helpful guide to which topics the community cares about the most. Your votes, and especially your comments, help inform SXSW staff and the SXSW Advisory Board about issues, trends and other important information about the ideas they've received in the PanelPicker. Your votes and comments account for 30% of the decision.

Want to know more about the SXSWi programming selection process? Check out the PanelPicker information page on the SXSW website. Make your selections and save your comments today, because voting and commenting ends this Friday, Sept. 2.

Explore our 90+ Academic Programs

School of Management and Business