St. Edward's University Launches New Advertising Campaign - Take On Your World
“Take On Your World.” That’s the challenge presented by a new advertising campaign launched this week by St. Edward’s University.
The new campaign is an expression of the university’s strategic direction and an effort to communicate distinctive features of a St. Edward’s education including: a global perspective, academic challenge and preparation to make a difference in the world.
The iconic and historic red doors of Main Building are the focal point of the campaign images. The doors of St. Edward’s represent a life-changing opportunity for students to step beyond the borders of their current lives and discover their personal passions and purpose. The images and messages within the campaign reflect the university’s growing international reputation and prominence as a global university.
The new campaign will appear in print, TV, radio, online and social media advertising as well as within the university’s recruitment and promotional materials. The campaign was designed to assist the university raising awareness with prospective students and parents. The campaign was developed in partnership with The Mitchell Group Consulting. Music for the campaign was composed especially for St. Edward’s by Austin composers Danny Levin and Justin Tapp.