How to Build Your Personal Brand
3 keys to standing out in a crowded job field from a marketing expert
You could spend every waking hour working to raise your social profile and land your dream job, but St. Edward’s University expert and Professor of Marketing Debra Zahay-Blatz says the best bet is to focus on a few high-leverage areas.
In today’s competitive job market, great candidates don’t just have killer resumes and cover letters: They’ve got meticulously honed “personal brands” that help them rise above the rest, whatever their field.
So how do you start crafting a brand that helps explain who you are, what you believe and what you do? Zahay-Blatz, shares a few critical steps to follow.
Divide a sheet of paper into two columns. On one side, list at least three ways you’re the same as your peers; on the other side, list at least three ways you’re different from them — personality characteristics, life experiences, interests and knowledge. It’s these differences that will allow you to make an impact. “When you know what makes you unique, you can start to understand what you offer the world,” says Zahay-Blatz.
The professional social network has many layers; take advantage of all of them to maximize your impact.
Blogging regularly on your areas of expertise pays dividends on more than one level: It gives potential employers a window into the way you think and the insight you can bring to a topic, and it can raise your social profile. “More than one of my students who were writing about marketing topics actually got jobs through their blog,” says Zahay-Blatz.
Graduate programs in The Bill Munday School of Business at St. Edward’s University prepare students for professional success by helping them build highly sought-after skills in courses like Social Media Marketing. Learn more about our convenient weekend and evening programs.
Erin Peterson is a freelance writer.
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