St. Edward’s uses social media to create awareness and interact with current students, prospective students, parents, alumni, faculty and staff.
The use of social media is quickly evolving, and having a presence on the right channel is important. This guide gives direction for our social media accounts at St. Edward’s.
Considerations Before Starting an Account
What are your short-term and long-term goals? Do not create an account for one event. Instead, allow other university accounts to share your message.
Do the administrators have time to post? Do you have enough content to generate at least a month’s worth of regular posts? Regular and timely updates help build community without overloading your audience with too much information.
Remember: Dead or inactive accounts do not support the university. Accounts that are dormant six months or longer should be deleted.
You’ll need two or three administrators for every social media channel. Having multiple owners or administrators at all times for every social media channel ensures the application can continue to thrive and be updated regularly, even if one of the existing administrators changes jobs or leaves the university. This is a requirement in the university’s social media policy.
After the channels are set up, please email molivar4 [at] stedwards.edu (subject: Social%20media%20account) (Mariah Olivarez) or jsutherland [at] stedwards.edu (subject: Social%20media%20account) (Jennie Sutherland) in the Marketing Office. Each social media account must comply with our guidelines to be added to the university's social media directory.
Make it Easy for People to Find You
Use the university’s full name, St. Edward’s University (or SEU if space is limited) before the name of your department in the official naming of your social media account. Casual names such as St. Ed’s or St. Edward’s (without University) are not consistent with our brand guidelines and should be avoided. You can find more information on naming in the Communication Guide.