Official university-related accounts must adhere to on-brand, consistent design of the official university account. All social media avatars should present a consistent visual identity of our university brand.

Avatars

University-related accounts must use the brand avatar created for your area of focus (these can be requested from the Marketing Office). Avatars use the same steeple mark from the official university account and the font treatment from the respective lockup logo.

Cover Images

Cover images may be chosen by individual stakeholders. We recommend choosing an image that tells the story of your school, office or student group. Campaign or event promotion with minimal text is acceptable.

General images of the university and campus life can be downloaded from the University Photo Collection. It is mandatory to make sure you have the legal rights to use an image.

Naming Examples

Your account name and handles should be easy to understand and adhere to standards outlined in the Communication Guide.