Official university-related accounts must adhere to on-brand, consistent design of the official university account. All social media avatars should present a consistent visual identity of our university brand.
Avatars
University-related accounts must use the brand avatar created for your area of focus (these can be requested from the Marketing Office). Avatars use the same steeple mark from the official university account and the font treatment from the respective lockup logo.
Cover Images
Cover images may be chosen by individual stakeholders. We recommend choosing an image that tells the story of your school, office or student group. Campaign or event promotion with minimal text is acceptable.
General images of the university and campus life can be downloaded from the University Photo Collection. It is mandatory to make sure you have the legal rights to use an image.
Naming Examples
Your account name and handles should be easy to understand and adhere to standards outlined in the Communication Guide.
Example:
Account name: St. Edward’s University School of Arts and Humanities
Facebook web address:
facebook.com/SEUartshum
Twitter and Instagram:
@SEUHumanities or @SEUArtsHum
Example:
Account name: St. Edward’s University Alumni Association
Facebook web address:
facebook.com/seualumni
Twitter and Instagram:
@SEUAlumni or @SEU_Alumni
Example:
Account name: St. Edward’s University Office of Information Technology
Facebook web address:
facebook.com/SEUOIT
Twitter and Instagram:
@SEUOIT or @SEU_OIT