You’ve created social media accounts. Now what? 

Audience and Channels

Your social media channels and your audience will guide when to post and how often. Know how your audience engages with your channel and what content they like, and post accordingly.

Identify and Plan

Who will post, and how often? Create an editorial calendar to assign responsibilities and schedule posts for each channel.


Have fun, but keep it professional. If you make a mistake, acknowledge it, and post again with a correction.

Think about what content will do best on which channel and post. 

Encourage audience participation through chats and by asking good questions.


How will you measure progress and success? Determine your return on investment to see what efforts need more or less attention.

Social Media Guide