Brand extensions operate independently of St. Edward’s and have their own organizational structure. Therefore, these specific brand extensions have their own visual identities.
While the St. Edward’s master logo acts as the primary endorser of brand extensions, a specific wordmark treatment has been developed for use on traditional visual identity vehicles, such as letterheads, business cards, websites and publications. Adherence to other visual standards apply, and brand extension identities must be subordinate to the university identity.
Brand extensions include: the Alumni Association, Mary Moody Northen Theatre, The Kotzmetsky Center of Excellence and The St. Edward’s Fund.
Brand extension identities should never be recreated or typeset. Only official logo files should be used in communications and follow the same usage guidelines as the university logo.
Request the official brand extension identity files from the Marketing Office.