From our university website, to emails to social media channels, St. Edward’s is reaching new and established audiences across digital platforms.
First impressions are important. In many cases, the digital environment is the first place prospective students, parents, employees, donors, partners, media organizations and others experience the St. Edward’s University brand. The following guidelines are specialized for our digital space. They help ensure a strong impression and the best representation of our brand within digital platforms.
- The one-color, solid-blue logo is the primary version that should be used for digital.
- If placed on a dark background, use the all-white version.
- The two-color and black versions should not be used in the digital platform.
When Noe and Marr Sans are not available for use (such in emails), alternative fonts can be subsititued. Noe's alternative serif fonts are Playfair Display or Adobe Garamond Pro (or Garamond). Marr Sans' alternative sans serif fonts are Martel Sans or Helvetica LT Std (or Helvetica).
The heritage palette is primarily used when awareness with the university is high and communication is focused internally. Heritage colors should preferably be used as Pantones. Hence, their use on digital platforms is limited. St. Edward's Blue is used across digital platforms, however St. Edward's Gold is used sparingly with the exception of Athletics.
The primary palette is used for establishing a strong brand presence and marketing to current, prospective and current students (and parents), alumni and graduate students. Consider the intended audience and usage of your communication to help determine which colors work best.
In addition to the heritage and primary palettes, a neutral palette is available for digital use. These colors should be limited to digital platforms only.
Above all, ensure your colors are compliant with AAA standard contrast ratios. The guidelines below will help you ensure sufficient color contrast in digital platforms so our communications are understood by all audiences.
Visit Resources to download the digital color palette.