From our university website, to emails to social media channels, St. Edward’s is reaching new and established audiences across digital platforms.

First impressions are important. In many cases, the digital environment is the first place prospective students, parents, employees, donors, partners, media organizations and others experience the St. Edward’s University brand. The following guidelines are specialized for our digital space. They help ensure a strong impression and the best representation of our brand within digital platforms.

Logo Usage

  • The one-color, solid-blue logo is the primary version that should be used for digital.
  • If placed on a dark background, use the all-white version.
  • The two-color and black versions should not be used in the digital platform.

Digital logo use

Typography

When Noe and Marr Sans are not available for use (such in emails), alternative fonts can be subsititued. Noe's alternative serif fonts are Playfair Display or Adobe Garamond Pro (or Garamond). Marr Sans' alternative sans serif fonts are Martel Sans or Helvetica LT Std (or Helvetica).  

Color Palette

The heritage palette is primarily used when awareness with the university is high and communication is focused internally. Hertitage colors should preferably be used as Pantones. Hence, their use on digital platforms is limited. St. Edward's Blue is used across digital platforms, however St. Edward's Gold is used sparingly with the exception of Athletics. 

The primary palette is used for establishing a strong brand presence and marketing to current, prospective and current students (and parents), alumni and graduate students. Consider the intended audience and usage of your communication to help determine which colors work best.

In addition to the heritage and primary palettes, a neutral palette is available for digital use. These colors should be limited to digital platforms only.

Soco

NAME
SoCo

RGB
73-73-73

HEX​
#494949

NAME
Bridge Bats

RGB
148-148-148

HEX​
#949494

Sorin

NAME
Sorin

RGB
193-198-184

HEX​
#c1c6b8

Limestone

NAME
Limestone

RGB
245-246-244

HEX​
#f5f6f4

 

Accessibility Standards

Above all, ensure your colors are compliant with AAA standard contrast ratios. The guidelines below will help you ensure sufficient color contrast in digital platforms so our communications are understood by all audiences.

web-accessibility-002566

web-accessibility-fee04b

web-accessibility-5cbf8e

web-accessibility-004d83

web-accessibility-fcc3a2

web-accessibility-000000

web-accessibility-6ad5ea

web-accessibility-ee5245

Visit Resources to download the digital color palette.