The mood and tone conveyed by our videography should be personal, authentic and bold. Our style aims to engage and captivate the viewer with honest, relatable subjects, settings and action. We emphasize visual documentary storytelling over staged, posed videos.

  • Use a video style that captures St. Edward’s authentically — focus on moments happening in real time rather than staging a moment, if possible.
  • As you shoot video, be mindful of the platform you will be sharing on (website, YouTube, Instagram, etc.) so as to capture the appropriate viewing orientations and type of content.
  • Use behind-the-scenes footage to break down the fourth wall in order to engage viewers and make them a part of the video experience.
  • When possible, videos should be unscripted and tell stories. If featuring a particular person or group, come prepared with interview questions to get the conversation and storytelling going.
  • Employ visual storytelling through b-roll to advance the narrative and communicate the story and message.
    • B-roll footage is often shot after the main interview is shot and provides supporting scenes for what was said by the interview subject.
    • B-roll may include establishing shots to show location, detail shots to give context, shots of the person interviewed doing something active, etc.
  • Video length should be a minimum of 10 seconds and a maximum of two minutes, with most videos falling between 30 seconds to one minute.

The Marketing Office has compiled a collection of video clips for the university community to source when creating video productions.

University Video Library

Technical Specs


Format: H.264

  • H.264 is an industry standard for video compression, the process of converting digital video into a format that takes up less capacity when it is stored or transmitted. 

Dimensions: 1280x720 px

  • These dimensions will give you a standard size for horizontal video.

Frames Rate: 29.97 fps

  • Frame rate (expressed in frames per second or FPS) is the frequency (rate) at which consecutive images called frames appear on a display.

Field Order: Progressive

  • Field order refers to the order in which each pair of video fields is recorded. Progressive video displays consecutive video frames and results in better, smoother, fast sequences, providing fluidity and sharpness to the video.

Pixel Aspect Ratio: Square Pixels (1.0)

  • Pixel Aspect Ratio describes squareness or non-squareness and is expressed as a fraction of a horizontal (x) pixel size divided by a vertical (y) pixel size. The pixel aspect ratio for square pixels is 1/1.

TV Standard: NTSC

  • NTSC is the color encoding system used by DVD players and until recently, by broadcast TV. Modern TVs don’t strictly use NTSC format anymore, but the timing and type of signal used carries over, so the format is still called NTSC.


Format: AAC

  • Advanced Audio Coding (AAC) is an audio coding standard for lossy digital audio compression.

Sample Rate: 48000 Hz

  • Sample rate is how fast samples are taken. It's measured in samples per second and is usually expressed in kiloHertz (kHz), a unit meaning 1,000 times per second.

Channels: Stereo

  • A stereo sound is a method of sound reproduction that creates an illusion of multi-directional audible perspective by using more than one channel.

Bitrate: 320 kbps

  • Bitrate refers to the number of bits — or the amount of data — that are processed over a certain amount of time. In audio, this usually means kilobits per second. 

Video Graphic Styles

Video should adhere to colors and fonts that align with the St. Edward’s University brand. Text sizes should be proportionate and colors should provide contrast for legibility.

Open: Title should appear one to two seconds into the video.

Lower Third: Lower thirds should be placed in the lower right-hand or left-hand corner of the video within the title safe area.

Side Bar: A side bar can slide in from the left or right side.

Close: The video should close with the university logo slide followed by a CTA slide (a social tag or web address, for example).

Hiring a Freelancer

If you would like to hire a freelancer to capture your event or produce a video, the Marketing Office has complied this list of videographers from which you can choose.

Video Release

Please use this online form to obtain consent from subjects when recording video for university purposes.