Undergraduate

Bonjour, Austin

Communication major Marie Vilsange '15 grew up in France and planned to attend college there but chose St. Edward’s University’s First Year in France program instead. Now in her second year, she shares her experiences and learnings from the hilltop so far.

Read the Story »

Fish Food

Communication major Jack Ikard '16 has attracted national and international attention with his invention, AquaSprouts, aquariums wih an edible twist.

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Communication Major Accepted into NBA Internship Program

Tomorrow Huff ’15 was accepted into the Philadelphia 76ers Internship Program. Her internship will give her invaluable experience on running, maintaining and executing strategies to successfully run an overnight sports camp.

Communication Student Hired at Giant Noise

Austin Marshall ’16 was hired as assistant marketing and promotions coordinator at Giant Noise, a lifestyle public relations firm in Austin and New York, managing nationwide clients including music festivals, hotels, restaurants and development properties.

Communication

The Bachelor of Arts in Communication at St. Edward’s prepares you for a creative career in one of today’s most challenging and rapidly changing fields — the global and interactive world of media and communication. In addition, this degree is your bridge to competitive graduate programs in communication and related studies.

Through your coursework, an internship and development of your portfolio, you’ll explore the many aspects of verbal and nonverbal communication and how it influences human behavior and shapes society. And you’ll learn to be a successful communicator in different mediums, such as print, television, radio, film and the Internet.

Bachelor of Arts in Communication

Overview:

As a BA in Communication major, you’ll develop extensive critical thinking and writing skills while learning to utilize the latest communication technologies. You’ll specialize in an area of communication that fits your goals and interests. And you’ll study ways to apply solid communication principles in one-on-one interactions, in small and large groups, in organizations, and across cultures.

Close interaction with faculty at St. Edward’s — and time spent in classes, advising sessions, your internship and independent research projects — allows you to learn more about career options and the choice of doing graduate work.

With a Bachelor of Arts in Communication degree, graduates are prepared to work in a variety of areas, such as public relations, advertising and journalism. For example, you could become a publicist for a performing arts organization, a broadcast journalist for a television station, an account manager for an advertising firm or a fundraiser for a nonprofit group. To broaden employment opportunities, many students apply to graduate school in such areas as media studies, public relations, film and media production, broadcast journalism, social networking and emerging technologies, political communication, event planning, law, and entrepreneurship.

Degree Plan:

For detailed descriptions and timing of courses, please see the Undergraduate Bulletin (course catalog).

I. FOUNDATION COURSES (21 CREDIT HOURS):
• Rhetoric and Composition I and II*
• College Mathematics
• Computational Skills
• Oral Communication
• Modern Language

II. CULTURAL FOUNDATIONS (18 CREDIT HOURS):
• Literature and Human Experience
• Understanding and Appreciating Arts
• American Experience
• American Dilemmas*
• History and Evolution of Global Processes
• Contemporary World Issues

III. MISSION COURSES (15 CREDIT HOURS):
• The Human Experience
• Ethics*
• Religious Studies/Philosophy
• Science in Perspective
• Science in Depth

IV. CORE COURSES (24 CREDIT HOURS):
• Introduction to Communication
• Communication Theory
• Media Communication
• Interpersonal Communication
• Communication Research Methods
• Rhetorical Criticism
• Intercultural Communication
• Internship for the Communication Major

Areas of Specialization (21 Credit Hours)
In addition to completing the core requirements, Communication majors must complete five courses in one specialization and two courses from the other three specializations below.
Interpersonal and Organizational
• Gender Communication
• Nonverbal Communication
• Organizational Communication
• Active Listening
• Special Topics in Communication
• Health Communication
• Group Communication
• Native American and Chicana/o Communication
• Family Communication
• Mothers and Daughters
• Leadership
• Feminist Perspectives on Social Change
• Special Topics in Interpersonal and Organizational Communication
• Conflict Resolution
• Special Topics in Communication

Public Relations and Advertising
• Visual Communication
• Media and Professional Presentations
• Persuasion
• Organizational Communication
• Special Topics in Communication
• Social Media for Public Relations
• Media Standards and Practices
• Principles of Advertising
• Principles of Public Relations
• Advertising Creative Strategy
• Leadership
• Public Relations for Nonprofit Organizations
• Advertising Campaigns
• Special Topics in Public Relations and Advertising
• Special Topics in Communication
• Writing for Advertising, Public Relations and Publicity

Media Arts and Broadcast Journalism
• Visual Communication
• Media and Professional Presentations
• Video Production and Editing
• Special Topics in Communication
• Media Standards & Practices
• Communication and Popular Culture
• Film Theory and Analysis
• Documentary Production
• Native American & Chicana/o Film
• Special Topics in Media Arts and Broadcast Journalism
• Documentary History and Theory
• Special Topics Communication
• Interactive Media Production and Design
• Journalism I
• Broadcast Journalism
• Advanced Broadcast Journalism I
• Sports Journalism I

Rhetorical and Cultural Studies
• Introduction to Performance Ethnography
• Gender Communication
• Persuasion
• Special Topics in Communication
• Rhetoric and Religion
• Contemporary Theories of Rhetoric
• Argumentation and Advocacy
• Political Communication
• Native American and Chicana/o Communication
• Communication and Popular Culture
• Rhetoric and Cultural Studies
• Feminist Perspectives on Social Change
• Special Topics in Rhetorical and Cultural Studies
• Special Topics in Communication
• Legal Writing

VI. CAPSTONE COURSE (3 CREDIT HOURS)

VII. GRADUATION CERTIFICATION:
You must register for this course in your graduating term to be certified for graduation.

* These courses are prerequisites for Capstone.

Internships

In addition to the required internship, communication students may earn credit for up to three additional internships. These are excellent opportunities to learn new skills, explore your passions, and collaborate and network with professionals. Internship experiences are an outstanding addition to your résumé and provide a distinct advantage in the business world and for graduate school.

Some of our graduates have pursued internships with organizations such as these:

  • Chips Quinn
  • Intellectual Entrepreneurship Pre-Graduate School
  • MTV Networks International
  • South by Southwest® Music, Film and Interactive Media Festival (SXSW®)
  • Texas Music Commission

Reasearch and Creative Expression

At St. Edward’s, you’ll have the opportunity to pursue your research interests through projects that you develop with the guidance of faculty. Communication majors at St. Edward’s may submit their work to local, national and international conferences, such as the following, for presentation or publication:

  • National Communication Association Convention
  • Public Relations Student Society of America
  • Southern States Communication Association
  • Statewide Reel Life Video Contest
  • Symposium on Undergraduate Research and Creative Expression (SOURCE) at St. Edward’s University

Communication majors also publish their work in university publications: the award-winning Sorin Oak Review literary journal and the student academic journal Arete.
 

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