The Bachelor of Arts in Communication at St. Edward’s prepares you for a creative career in one of today’s most challenging and rapidly changing fields — the global and interactive world of media and communication. In addition, this degree is your bridge to competitive graduate programs in communication and related studies.
Through your coursework, an internship and development of your portfolio, you’ll explore the many aspects of verbal and nonverbal communication and how it influences human behavior and shapes society. And you’ll learn to be a successful communicator in different mediums, such as print, television, radio, film and the Internet.
Bachelor of Arts in Communication
As a BA in Communication major, you’ll develop extensive critical thinking and writing skills while learning to utilize the latest communication technologies. You’ll specialize in an area of communication that fits your goals and interests. And you’ll study ways to apply solid communication principles in one-on-one interactions, in small and large groups, in organizations, and across cultures.
Close interaction with faculty at St. Edward’s — and time spent in classes, advising sessions, your internship and independent research projects — allows you to learn more about career options and the choice of doing graduate work.
With a Bachelor of Arts in Communication degree, graduates are prepared to work in a variety of areas, such as public relations, advertising and journalism. For example, you could become a publicist for a performing arts organization, a broadcast journalist for a television station, an account manager for an advertising firm or a fundraiser for a nonprofit group. To broaden employment opportunities, many students apply to graduate school in such areas as media studies, public relations, film and media production, broadcast journalism, social networking and emerging technologies, political communication, event planning, law, and entrepreneurship.
In addition to the general education courses required of all majors, and elective courses, BA in Communication majors take courses from these groups:
Students who major in communication complete core courses, which could include Introduction to Communication, Communication Research Methods, Rhetorical Criticism, Media Communication and Interpersonal Communication.
Students who major in communication choose one of four areas of specialization: Interpersonal and Organizational, Public Relations and Advertising, Media Arts and Broadcast Journalism, or Rhetorical and Cultural Studies.
Students will gain on-the-job communication experience in a required internship with a business or nonprofit organization, including network news stations, congressional offices and public relations corporations, among others.
View the Degree Plan (PDF) for sample course information for the Bachelor of Arts in Communication.
In addition to the required internship, communication students may earn credit for up to three additional internships. These are excellent opportunities to learn new skills, explore your passions, and collaborate and network with professionals. Internship experiences are an outstanding addition to your résumé and provide a distinct advantage in the business world and for graduate school.
Some of our graduates have pursued internships with organizations such as these:
- Chips Quinn
- Intellectual Entrepreneurship Pre-Graduate School
- MTV Networks International
- South by Southwest® Music, Film and Interactive Media Festival (SXSW®)
- Texas Music Commission
Reasearch and Creative Expression
At St. Edward’s, you’ll have the opportunity to pursue your research interests through projects that you develop with the guidance of faculty. Communication majors at St. Edward’s may submit their work to local, national and international conferences, such as the following, for presentation or publication:
- National Communication Association Convention
- Public Relations Student Society of America
- Southern States Communication Association
- Statewide Reel Life Video Contest
- Symposium on Undergraduate Research and Creative Expression (SOURCE) at St. Edward’s University
Communication majors also publish their work in university publications: the award-winning Sorin Oak Review literary journal and the student academic journal Arete.