Communication

The Bachelor of Arts in Communication at St. Edward’s prepares you for a creative career in one of today’s most challenging and rapidly changing fields — the global and interactive world of media and communication. In addition, this degree is your bridge to competitive graduate programs in communication and related studies.

Through your coursework, an internship and development of your portfolio, you’ll explore the many aspects of verbal and nonverbal communication and how it influences human behavior and shapes society. And you’ll learn to be a successful communicator in different mediums, such as print, television, radio, film and the Internet.

Bachelor of Arts in Communication

Overview:

As a BA in Communication major, you’ll develop extensive critical thinking and writing skills while learning to utilize the latest communication technologies. You’ll specialize in an area of communication that fits your goals and interests. And you’ll study ways to apply solid communication principles in one-on-one interactions, in small and large groups, in organizations, and across cultures.

Close interaction with faculty at St. Edward’s — and time spent in classes, advising sessions, your internship and independent research projects — allows you to learn more about career options and the choice of doing graduate work.

With a Bachelor of Arts in Communication degree, graduates are prepared to work in a variety of areas, such as public relations, advertising and journalism. For example, you could become a publicist for a performing arts organization, a broadcast journalist for a television station, an account manager for an advertising firm or a fundraiser for a nonprofit group. To broaden employment opportunities, many students apply to graduate school in such areas as media studies, public relations, film and media production, broadcast journalism, social networking and emerging technologies, political communication, event planning, law, and entrepreneurship.

Degree Plan:

For detailed descriptions and timing of courses, please see the Undergraduate Bulletin (course catalog).

I. FOUNDATION COURSES (21 CREDIT HOURS):
• Rhetoric and Composition I and II*
• College Mathematics
• Computational Skills
• Oral Communication
• Modern Language

II. CULTURAL FOUNDATIONS (18 CREDIT HOURS):
• Literature and Human Experience
• Understanding and Appreciating Arts
• American Experience
• American Dilemmas*
• History and Evolution of Global Processes
• Contemporary World Issues

III. MISSION COURSES (15 CREDIT HOURS):
• The Human Experience
• Ethics*
• Religious Studies/Philosophy
• Science in Perspective
• Science in Depth

IV. CORE COURSES (24 CREDIT HOURS):
• Introduction to Communication
• Communication Theory
• Media Communication
• Interpersonal Communication
• Communication Research Methods
• Rhetorical Criticism
• Intercultural Communication
• Internship for the Communication Major

Areas of Specialization (21 Credit Hours)
In addition to completing the core requirements, Communication majors must complete five courses in one specialization and two courses from the other three specializations below.
Interpersonal and Organizational
• Gender Communication
• Nonverbal Communication
• Organizational Communication
• Active Listening
• Special Topics in Communication
• Health Communication
• Group Communication
• Native American and Chicana/o Communication
• Family Communication
• Mothers and Daughters
• Leadership
• Feminist Perspectives on Social Change
• Special Topics in Interpersonal and Organizational Communication
• Conflict Resolution
• Special Topics in Communication

Public Relations and Advertising
• Visual Communication
• Media and Professional Presentations
• Persuasion
• Organizational Communication
• Special Topics in Communication
• Social Media for Public Relations
• Media Standards and Practices
• Principles of Advertising
• Principles of Public Relations
• Advertising Creative Strategy
• Leadership
• Public Relations for Nonprofit Organizations
• Advertising Campaigns
• Special Topics in Public Relations and Advertising
• Special Topics in Communication
• Writing for Advertising, Public Relations and Publicity

Media Arts and Broadcast Journalism
• Visual Communication
• Media and Professional Presentations
• Video Production and Editing
• Special Topics in Communication
• Media Standards & Practices
• Communication and Popular Culture
• Film Theory and Analysis
• Documentary Production
• Native American & Chicana/o Film
• Special Topics in Media Arts and Broadcast Journalism
• Documentary History and Theory
• Special Topics Communication
• Interactive Media Production and Design
• Journalism I
• Broadcast Journalism
• Advanced Broadcast Journalism I
• Sports Journalism I

Rhetorical and Cultural Studies
• Introduction to Performance Ethnography
• Gender Communication
• Persuasion
• Special Topics in Communication
• Rhetoric and Religion
• Contemporary Theories of Rhetoric
• Argumentation and Advocacy
• Political Communication
• Native American and Chicana/o Communication
• Communication and Popular Culture
• Rhetoric and Cultural Studies
• Feminist Perspectives on Social Change
• Special Topics in Rhetorical and Cultural Studies
• Special Topics in Communication
• Legal Writing

VI. CAPSTONE COURSE (3 CREDIT HOURS)

VII. GRADUATION CERTIFICATION:
You must register for this course in your graduating term to be certified for graduation.

* These courses are prerequisites for Capstone.