She moved to Austin in August 2016 to further her academic experience, which already spans 3 years of teaching at the University of South Wales, where she taught at the undergraduate and graduate level, focusing on Digital Marketing, Interactive Tools and Technologies, CIM Professional Diploma in Digital Marketing and Innovative Marketing
She has had papers presented at a number of conferences across the UK and USA, including the Academy of Marketing Science, Global Research Symposium for Marketing and Entrepreneurship and Academy of Marketing.
She is also a Marketo Certified Expert, Marketo Champion and named one of the Fearless 50 Marketers across the globe by Marketo.
PhD Marketing - University of South Wales, Dec 2015
BA (Hons) Marketing - University of Northampton, Jun 2005
BTEC National Certificate Electrical/Electronic Engineering - Northampton College, Jun 2000
NVQ2 Engineering Manufacture - Milton Keynes Technical Training College, Jun 1999
Achievement & Involvement
Honors and Awards
Marketo Champion Of The Year (2019); Awarded to the Champion who has demonstrated Marketo expertise, thought leadership and willingness to help other customers succeed.
Publications & Articles
Effective Resource Deployment in Digital Marketing Education:
Debra Zahay, David Altounian, Wesley Pollitte & Juli James (2018) EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION, Marketing Education Review, DOI: 10.1080/10528008.2018.1555000
This article outlines how resource deployment from the top down can provide support for faculty seeking to implement a marketing curriculum that is focused on teaching digital marketing. Data from this exploratory study suggest that if the higher administration, particularly the dean, is familiar with what happens in the digital marketing classroom, then faculty are more likely to be supported financially.