Dr. James earned her Ph.D. at University of South Wales, and her undergraduate degree at University College of Northampton.  She has over 18 years of Marketing experience working in companies such as Cosworth Technologies, Meguiar's, Mitel Networks PLC and Cornerstone OnDemand.  Her experience is across the whole Marketing range, where she has spent time working with a variety of different tactics, strategies and implementations which include Marketing Automation; CRM; copy writing; event planning; new product development; HTML, CSS and Javascript Coding; Adobe Creative Cloud; SEO; Google Adwords; Lead Engagement, scoring and nurturing.

She moved to Austin in August 2016 to further her academic experience, which already spans 3 years of teaching at the University of South Wales, where she taught at the undergraduate and graduate level, focusing on Digital Marketing, Interactive Tools and Technologies, CIM Professional Diploma in Digital Marketing and Innovative Marketing

She has had papers presented at a number of conferences across the UK and USA, including the Academy of Marketing Science, Global Research Symposium for Marketing and Entrepreneurship and Academy of Marketing.

She is also a Marketo Certified Expert, Marketo Champion and named one of the Fearless 50 Marketers across the globe by Marketo.


PhD Marketing - University of South Wales, Dec 2015

BA (Hons) Marketing - University of Northampton, Jun 2005

BTEC National Certificate Electrical/Electronic Engineering -  Northampton College, Jun 2000

NVQ2 Engineering Manufacture - Milton Keynes Technical Training College, Jun 1999

Achievement & Involvement

Honors and Awards

Marketo Champion Of The Year (2019); Awarded to the Champion who has demonstrated Marketo expertise, thought leadership and willingness to help other customers succeed.

Publications & Articles


Effective Resource Deployment in Digital Marketing Education:

Debra Zahay, David Altounian, Wesley Pollitte & Juli James (2018) EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION, Marketing Education Review, DOI: 10.1080/10528008.2018.1555000

This article outlines how resource deployment from the top down can provide support for faculty seeking to implement a marketing curriculum that is focused on teaching digital marketing. Data from this exploratory study suggest that if the higher administration, particularly the dean, is familiar with what happens in the digital marketing classroom, then faculty are more likely to be supported financially.