Adjunct Professor
Kyle Allison earned his Doctorate of Business Administration from California Intercontinental University. He also has an MBA from Amberton University and a Bachelor of Arts from the University of North Texas. Allison is a senior executive in the e-commerce, digital marketing and retail industry. With over 15 years of digital marketing experience, he has worked for major retail corporations, including Best Buy, Dick’s Sporting Goods and The Exchange. Allison leads digital marketing teams over analytics, creative, strategy, web development, copywriting and more. He drives digital marketing strategies focused on consumer-centric marketing and Omnichannel execution.
Allison enjoys teaching in the Digital Marketing and Analytics program because he understands the value it provides in educating and training future professionals in this field. As an executive practitioner, he sees firsthand the gaps in the market for qualified digital marketers and digital marketing analysts. He is thrilled and humbled to be a professor in this program, and he is dedicated to guiding and mentoring students to drive value in their industries in digital marketing and analytics.