Associate Professor of Marketing
Adesegun Oyedele holds an MBA from the University of Wales (Cardiff Business School) and an MS in business information systems from Central Michigan University. He received his PhD in Marketing from The University of Texas–Rio Grande Valley, alongside a certificate from the MIT Digital Marketing Analytics Executive Program. His current research interests are focused on marketing-technology integration, with specific reference to digital marketing, global marketing and entrepreneurship. Oyedele’s research, published in journals such as the Journal of Services Marketing and the Journal of Retailing and Consumer Services, contributes significantly to the understanding of digital marketing platforms and e-commerce.
Oyedele’s journey into academia began at St. Cloud State University teaching digital marketing, integrated marketing communication and international marketing. This background laid the foundation for his expertise in digital marketing and analytics, enhanced through graduate coursework, industry practice, teaching, self-training, collaborative research and knowledge sharing. With years of experience in designing and teaching both undergraduate and graduate digital marketing courses, he specializes in startup business models, integrated marketing communication and digital branding, and international entrepreneurship. His passion for real-world project integration into coursework has made his classroom a model for experiential learning.
Oyedele values teaching and research at St. Edward’s due to its commitment to shared values, sustainability and AI literacy, which is enhanced by being part of an AACSB-accredited business school and the dynamic Austin community. The AACSB accreditation signifies a standard of excellence in business education, supporting the university’s advanced and dynamic digital marketing and analytics curriculum that emphasizes experiential learning and prepares students for immediate industry engagement upon graduation.