We are St. Edward’s University. Our name is an important definition of our brand.
Consistent use of how we refer to ourselves across audiences, channels, materials and communications strengthens our brand recognition and identity. How our name is used is part of our brand strategy and varies based on audience and use case.
University Name Guidance
The following provides guidance on when to use our full name, shortened versions of our name, or our acronym:
- St. Edward’s University — Use in formal communications, such as academic works, news releases, presentations and any communications that introduce the university for the first time.
- St. Edward’s — Use this shortened name after the first reference of "St. Edward’s University" in formal communications.
- St. Ed’s — Use when communicating to external audiences, when brand awareness is lower.
- SEU — Use when communicating to internal audiences, when brand awareness is higher.
- Hilltop and Hilltoppers — Our campus is a special place known as the Hilltop and members of the St. Ed’s community can be referred to as Hilltoppers, both always spelled with the “H” in uppercase.
Naming Conventions
The following chart outlines guidances and examples for the different naming conventions of the university. Please reach out to brand@stedwards.edu with any questions.
| Name | Description | Audience | Use Examples |
|---|---|---|---|
| St. Edward's University | Our full name should be used on the first reference when the university is being introduced to an audience for the first time. | External |
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| St. Edward's | On second reference, our name can be shortened to St. Edward's and used throughout a piece. | External |
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| St. Ed's | Current students, alumni, faculty and staff affectionately refer to our university as St. Ed's. This shortened name should also be used as a branding tool when reaching out to prospective students and families. St. Ed's should be weaved into copy, visuals, etc. for pieces. | External and internal |
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| SEU | Current students, faculty and staff refer to the university as SEU. Athletic programs also use SEU prominently. This acronym should be used only for internal communication to students, faculty and staff. | Internal |
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| Hilltoppers | Members of the campus community can be referred to as Hilltoppers, (always spelled with the “H” in uppercase). This phrase can be used for current and prospective students ("Join your fellow Hilltoppers" or "Become a Hilltopper"). | External and internal |
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