AACSB Accredited, St. Edwards University

Earn an Online Master of Science in Digital Marketing and Analytics degree in 16 months

Designed to position marketing professionals for success in a rapidly evolving industry, the online Master of Science in Digital Marketing and Analytics empowers graduates with current and relevant coursework in all aspects of digital marketing.

Take your skills to the next level to address the ever-evolving landscape of marketing! Gain the knowledge you need for business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.

This 30 credit hour program is designed for full-time working professionals and students and can be completed in as little as 16 months. For further information, please contact an Enrollment Counselor at (512) 326-7501.


The program is offered 100% online so you have the flexibility to move forward in your career without delay.

Adaptable Curriculum

The education you receive reflects current industry trends. Our faculty are immersed in the field, allowing them to provide the most current insight into marketing practices.


The Bill Munday School of Business is AACSB accredited, which proves our programs have met rigorous academic standards. Only 30% of business schools nationally and 5% internationally have been awarded this accreditation.

  • Flexible 7-Week Classes Schedule
  • Exclusively Online
  • Finish in 16 Months
  • Learn from Professors within the Industry
  • Experience
  • Latest Industry Techniques
  • Develop Skills Using Data to Gain Managerial Insights

Message from the Program Director

Thank you for your interest in the Masters of Digital Marketing and Analytics program. If you are looking for a career in digital marketing or are a working professional that wants to advance your career, then this degree will be a good fit for you. What sets St. Edward’s graduates apart is our Holy Cross mission of educating not only the mind, but also the heart. Graduates from our program are prepared to make a difference and take on their world. Plus, you would be earning a degree from an AACSB accredited business school and a US News and World Report recognized best university.

Unique to our program, not only will you learn the techniques of digital marketing, but you will also develop the skills to incorporate data analysis into managerial decision making. The program is designed to meet your needs by having 7 week classes where you can earn your degree in 16 months. With small class sizes, you get individual attention from our dedicated instructors.

St. Edward’s University is a Holy Cross university with a dedicated staff supporting you in the program. In addition, you will form a network with your classmates the will last a lifetime. Being located in Austin, an entrepreneurial and technology hotbed, our degree is in demand by companies in Austin and nationally. Our graduates have found positions at companies such as Dell and Nike.

I encourage you to take a close look at our program. I believe you will find it to be an exciting program that will further your career, preparing you to be a change maker.  If you would like to discuss the program further, do not hesitate to contact me at wpollitt@stedwards.edu.  

- Dr. Wesley Pollitte

Check Out This Helpful Q&A with Program Director Wes Pollitte

The Master of Science in Digital Marketing and Analytics prepares students to make impactful and strategic business decisions in a quickly evolving field. Program director Wes Pollitte explains how St. Edward’s gives its graduates an edge.

To apply for the program, students are required to have a bachelor’s degree from an accredited university and complete the application process. For application dates and to submit an application, please go to the Graduate Application Page.