Prepare for the Demands of a 21st Century Business Landscape
Ignite your ingenuity and entrepreneurial thinking through the Department of Marketing, Operations and Analytics.
In addition to studying finance, accounting, economics and management, you'll perform marketing analyses and create original content.
Marketing, Operations and Analytics Programs
Through one of the three programs offered through the Department of Marketing, Operations and Analytics, you'll receive specify training in relevant tools and technologies, including social media management, website design, search marketing, email campaigns and mobile marketing.
Marketing (BBA)
Learn the fundamentals of promoting a message or product with a Bachelor of Business Adminstration in Marketing. Dive into projects by creating a social media marketing plan for a real-life client and implement a marketing plan for a local company or nonprofit.
Master of Science in Digital Marketing and Analytics
Advance your career with a Master of Science in Digital Marketing and Analytics, completed 100% online in just 16 months. Gain in-demand skills in digital strategy, analytics, and marketing best practices to create impactful campaigns and connect with audiences.
Master of Science in Business Analytics and Applied AI
Learn to read data and to value the people behind the numbers through our Master of Science in Business Analytics in just 18 months. You'll be prepared to think critically, analyze problems and make responsible and strategic decisions through moral reasoning and ethics. This STEM-designated degree is offered online with options for in-person classes.
"What makes The Bill Munday School of Business stand out the most is the people, especially the professors, who are not only incredibly knowledgeable but also genuinely invested in your success. The close relationships I got to build with them made such a difference in my experience."
Program Benefits
Certifications
Through offered courses, students can receive certifications and experience in the latest marketing technologies, including Hootsuite for social media marketing, HubSpot Inbound and Google AdWords for digital marketing, Google Analytics for marketing metrics.
Digital Marketing Minor
The Digital Marketing minor, available to all St. Edward’s University students, provides students from a variety of disciplines the ability to gain analytical expertise, practice with specific channels and experience in digital marketing.
Networking
Students work alongside experienced faculty mentors to put their knowledge to practice in Austin’s thriving start-up scene. Many gain leads to internships, volunteer opportunities and full-time job offers through faculty connections.
Faculty Research
At The Bill Munday School of Business, our research is inspired by the spirit of Austin — a city defined by innovation, diversity and global thinking. Our faculty are passionate scholars and thought leaders, here are a few recent examples of their socially impactful research.
Emerging Market Entry Strategies in Sub-Saharan Africa Tribal Rule Economies
Journal of Global Marketing
Dr. Adesegun Oyedele, et al.
The electric vehicle routing problem with travel time and energy consumption uncertainty
Transportation Research Part E: Logistics and Transportation Review
Dr. Yongshin Park, et al.