Digital and Web Brand Standards

Ornate door

As with other materials, the university’s digital properties should have a consistent look and feel.

Not only should web and digital properties follow brand guidelines, but they should also follow principles of optimal user experience and accessibility. As a higher education institution, we are legally required to follow the current WCAG accessibility guidelines, which include webpages, social media, email, presentations and more. Public higher education institutions must comply with WCAG 2.1 Level AA standards for websites, mobile apps and digital content per ADA Title II regulation, which ensures accessibility for students with disabilities to public-facing content. 

Digital and Web Properties

The image shows a modern classroom or computer lab with several desktop computers on wooden desks. Each computer screen displays lines of code. The background includes a chalkboard or whiteboard with blurred text and diagrams. The room is well-lit with large windows on the side, creating a clean and professional learning environment focused on programming or technology.

Web Standards

The Web Standards guidelines ensure you're able to correctly and easily update your website content by providing guidance on CMS training, components, web governance, accessibility and more. 

Students study at long gray tables in a modern, open-concept library with high ceilings. In the foreground, a young man in an orange pullover types on a laptop; across from him, several other students work on computers with various water bottles and headphones.

Accessibility Guidelines

Ensure you're creating digital content that can be used by everyone, ranks higher in search results and adheres to federal requirements.

A top-down view of a person holding an iPhone, scrolling through Instagram Reels. The phone screen displays a video of the Topper goat mascot standing in front of large, ornate red doors. The person has light blue nail polish and is wearing denim jeans and patterned shoes.

Social Media

Whether you're considering starting a channel, need content strategy tips or are wondering which platforms to prioritize, our social media guidelines can assist you.

A close-up shot of a person's hand resting on a white, modern computer mouse. In the soft-focus background, the person is wearing a light blue shirt and has their other hand near a keyboard on a white desk.

Email

Learn tools and tips to ensure you follow email best practices, adhere to accessibility guidelines and align your messages with the St. Ed’s brand identity.