Social Media

Official Social Media Channels

St. Edward's maintains an active presence on Instagram, LinkedIn, Facebook and YouTube. The official university accounts stand as the primary social brand channels and help amplify and support the many voices across campus, including schools, offices and brand extensions.

University-related Accounts

Starting an Account

Before launching a social media account for your group or initiative, we encourage you to take a moment to plan for success. Thinking through a few key questions can help ensure your account is sustainable, engaging, and aligned with the university:

• What are your short-term and long-term goals?
• Who will be responsible for posting and monitoring the account?
• Do you have enough content planned to support regular posting over at least one semester?

Consistent and timely updates help build community and keep audiences engaged without overwhelming them. Accounts that are inactive for extended periods should be archived or deleted, as dormant accounts do not effectively support the university's digital presence.

Whenever possible, consider collaborating with existing university accounts. Sharing content or partnering on posts can often be more effective than creating a new account, especially for one-time events or short-term initiatives.

Administrators

Each social media account should have one or two administrators. Having multiple account managers helps ensure continuity and allows channels to remain active and well-maintained, even during staff transitions. This is a requirement out-lined in the university's social media policy and helps protect both the account and the individuals managing it.

Once your channels are set up, please connect with the Marketing and Communications team so we can support you and ensure your account aligns with our guidelines.

Presence and Naming

Clear, consistent naming helps audiences easily recognize and find university-affiliated accounts. Use the university's full name, St. Edward's University (or SEU if space is limited) before the name of your department in the official naming of your social media account.

More casual variations (such as St. Ed's or St. Edward's without University) are not aligned with brand guidelines and should be avoided. Additional guidance on naming conventions can be found in the Editorial Style guide.

Social Media Policy

For all university-related social media usage, it’s important to follow the guidelines outlined in the university’s social media policy. These guidelines help ensure consistency, professionalism and compliance with university standards across all platforms. 

Social Media Tips

Identify and Plan

• Know your audience and tailor content to how they engage on each platform.
• Let the channel guide the format, timing and posting cadence.
• Set clear goals and plan ahead with a simple editorial calendar.
• Decide who’s posting, when and how often. Consistency matters more than volume.

Participate

• Be human, approachable and professional.
• Prioritize conversation over broadcasting. Ask questions, reply to comments and encourage interaction.
• Match content to the platform (what works on Instagram may not work on LinkedIn).
• Mistakes happen, acknowledge them, correct them and move forward.

Analyze and Adapt

• Use analytics from the platform to understand what’s working and what’s not.
• Focus on meaningful engagement, not just follower count.
• Review performance regularly and adjust content accordingly.

Design Guidelines

Official university-related accounts must adhere to on-brand, consistent design of the official university account. All social media avatars and graphics should present a consistent visual identity of our university brand and follow the same guidelines outlined for other brand assets, such as logos.

Avatars

The steeple mark from the St. Edward's logo represents social media avatars across all channels. The steeple mark can only be separated from the logo for social media icon usage and app icon usage. The small sizes of these graphic areas require an icon representation and therefore only in these instances can the steeple mark alone be used. The avatar should not be altered in any way (such as adding graphic elements, changing color, etc.). 

Only university-related accounts can use the brand avatar, which is created for each specific area of focus. Avatars use the same steeple mark from the official university account and the font treatment from the respective lockup logo. Please reach out to request your official avatar for your department or organization. 

Cover Images

Cover images may be chosen by individual stakeholders. We recommend choosing an image that tells the story of your school, office or student group. Campaign or event promotion with minimal text is acceptable.

General images of the university and campus life can be downloaded from the University Photo Collection. It is mandatory to make sure you have the legal rights to use an image.

Account Naming

Your account name and handles should be easy to understand and adhere to the standards outlined in the Editorial Style guide. 

Example:

Account name: St. Edward’s University School of Arts and Humanities

Facebook web address:
facebook.com/SEUartshum

Instagram:
@SEUHumanities or @SEUArtsHum

Example:

Account name: St. Edward’s University Alumni Association

Facebook web address:
facebook.com/seualumni

Instagram:
@SEUAlumni or @SEU_Alumni

Example:

Account name: St. Edward’s University Office of Information Technology

Facebook web address:
facebook.com/SEUOIT

Instagram:
@SEUOIT or @SEU_OIT