Logo

Ornate door

The St. Edward's University logo is the highest representation of our brand. It acts as the most consistent and primary component in our communications.

Lockup logos, type treatments, brand extensions and marks must appear to be endorsed by the primary logo and should not appear alone. The logo should be used as often as possible and always treated with reverence as the face of our brand. It should never be recreated or typeset. Only official logo files should be used in communications. 

Contents

Primary Usage

The following color pairings for the logo should be used most often in communication pieces:

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logo blue on white

Blue logo on white

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logo-reverse-sorin

Reverse logo on Sorin

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logo reverse st ed's blue

Reverse logo on St. Ed's Blue

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logo blue on yellow

Blue logo on St. Ed's Gold

Secondary Usage

Other approved versions of the logo can be used for instances that require them.

Two-Color Logo

In traditional applications, the two-color logo can be used. In most cases, the two-color logo should not be used in digital applications. 

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logo 2color on white

Two-color logo

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logo 2 color tagline on white

Two-color logo with tagline

Grayscale Logo

In instances that restrict color, such as grayscale printing, the black-only or reverse logo can be used. 

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logo black white

Black only logo

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logo reverse black

Reverse logo

Vertical Logo

The vertical logo should be used in a limited capacity (such as in instances of being centered in a square format or used in a layout that will not accommodate the horizontal orientation legibly, such as on vertical signage). The same guidelines used for the horizontal orientation of the primary logo apply to the vertical orientation.

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logo vertical

Vertical logo

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logo vertical tagline

Vertical logo with tagline

Logo Specifications

The primary logo is comprised of the steeple mark, custom word mark and registered trademark. The steeple mark and word mark should always be used together. The steeple mark can only be used by itself as an avatar in digital applications, such as on social media and for university-approved apps (see size guidance below).

The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.

The typeface used for the primary logo is custom and should never be replaced or modified. Logo files should never be recreated or typeset. Only official logo files should be used in communications.

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logo elements

Size

To maintain legibility, never reproduce the logo at widths smaller than 1.75 inches (for print) or 168 pixels (for screens). The vertical logo should not have a width smaller than 1.25 inches (for print) or 120 pixels (for screens). All versions of the logo should always be scaled proportionally.

There is no maximum size limit but use discretion when sizing the logo. It should never be the most dominant element on the page but should act as an important anchor of a piece and immediately identify our brand.

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logo minimum sizes