Our brand platform provides the framework for how we want our audiences to view St. Edward’s and how we communicate our value and the evolving student experience on the Hilltop.
Brand Platform Highlights
Our Brand Platform is a comprehensive framework for university messaging, brand strategy, communication and more. View the full Brand Platform document or learn about the most important highlights and key areas.
University Vision
St. Edward’s University, a Holy Cross, Catholic institution, will improve lives and transform communities by providing an excellent education of distinguished quality that prepares students to create a more humane, just and sustainable world.
University Brand Promise
St. Edward’s offers an outstanding university experience driven by academic excellence and dynamic experiential learning opportunities. We foster passionate innovators and problem-solvers who improve our communities and create a more just and sustainable world.
Tagline
Take On Your World
Our tagline communicates our brand promise in a succinct and memorable phrase. It is used in select cases with the St. Edward’s University logo, as a stand-alone statement or as a powerful ending punctuation to our stories. We avoid using our tagline in headlines. We use it sparingly in copy.
Brand Attributes
These brand attributes are the core characteristics that inform the brand essence and help capture our university’s unique qualities and personality holistically.
- Creative thinkers
- Agents of change
- Ethically minded
- Community focused
- Globally aware
Brand Tenets
With every touchpoint, relationship and interaction, we see St. Edward's impact on our community members and our partnerships beyond the hilltop. Our brand tenets reflect these experiences and serve as the core principles that propel our university forward.
- Academic Excellence and Distinction
- Vibrant, Inclusive and Justice-Seeking Community
- Austin Impact and Innovation
- Achieving at the Highest Level
Learn more about our Brand Tenets and how to use them effectively.
How to Use the Brand Platform
We encourage you to refer to the brand platform when developing a presentation, submitting a grant application, crafting an email or speaking to prospective students. Refer to the brand platform when creating:
- Emails
- Social media content
- Webpages
- Print pieces
Benefits of Prioritizing Key Messages
- Creates consistent, quality impressions of our university across multiple channels
- Strengthens our brand and reputation in the marketplace
- Establishes trust and credibility across audiences
Key Audiences
We know what makes the St. Edward’s community special, and we share our story to build meaningful engagement with our audiences. To achieve this, we must know how to appeal to each audience: undergraduate students, graduate students, parents, faculty and staff, alumni, trustees, and partners and donors.
Brand Platform Evolution
Over the past two decades, St. Edward’s has embarked on a series of strategic plans that have identified the university’s goals and objectives and defined our vision for the future. With each new version of the strategic plan, our brand platform is updated to support the plan’s priorities and provide a foundation for consistent messaging.
Strategic Plan 2027 brings a bold new vision and set of goals that position St. Edward’s as a Destination University for a More Just World. Our brand platform(pdf) guides our community and provides examples for speaking in a united voice about the university as we work together to achieve our goals.
Hilltopper Successes and Achievements Submissions
The St. Edward's community is rich with stories demonstrating the highly personalized university experience, transformative opportunities for students and the innovative ways faculty, staff and our alumni impact the community. If the information you provide is used for marketing content or success reports, we may contact you for additional details. Thank you!