A Unified Voice
It’s essential that St. Edward’s University presents a purposeful, clear and unified voice to our audiences around the world. By using this Communications Guide, you’ll contribute to a higher standard of consistency in our online and print communications.
When you craft written communications for St. Edward’s, refer to this guide often. Use it for help with common questions about basic grammar, spelling and punctuation. You’ll also find clarification on some frequently misspelled and misused words, and the proper forms of university-specific terms, locations and descriptions. We’ve even included guidelines for writing effective copy.
Just like the English language, this guide is a work in progress; outdated information routinely gives way to new information. If you have questions about our communications guidelines or suggestions for additions, please contact the Marketing and Communications Office
Clear, Accurate, and Effective Communications
St. Edward’s University communications use the Associated Press Stylebook and Briefing on Media Law (2019) as the primary reference for style, usage, spelling and punctuation.
Some style guidelines are specific to St. Edward’s University. When there is a discrepancy, the university’s style guide takes precedence over any entries in the AP Stylebook or other references.
News releases should be coordinated through the Marketing and Communications Office. Copy for news releases should also adhere to guidelines specified in the AP Stylebook.