Using a consistent voice and tone helps us contribute to a higher standard of uniformity, enhancing the university's reputation and brand.
Our tone is:
- Authentic
- Confident
- Friendly
- Conversational
- Optimistic
- Sincere
- Thoughtful
Refer to sections of this Editorial Style guide for common questions about grammar, proper forms of university-specific terms, locations and descriptions, and guidelines for style and writing effective copy. Please reach out to us if you have any questions.