We are St. Edward’s University. Our identity is derived from our history and continues with strength and relevance through consistent visual properties and how we communicate our brand.
University Name Guidance
Consistent use of how we refer to ourselves across audiences, channels, materials and communications strengthens our brand recognition and identity. How our name is used is part of our brand strategy and varies based on audience and use case.
University Name Guidance
Wondering how to refer to our university — St. Edward’s, St. Ed's, SEU — in different use cases? Read through our guidance and see examples of how to use our name based on circumstances and audiences.
Protecting Our Identity and Brand
As Brand Ambassadors, we all play a vital role in collectively managing the use of our brand assets and protecting our brand from misuse. Please reach out to us with specific questions or if you need assistance navigating an internal or external request or issue.
Contact Marketing and Communications
Registered Trademarks
The legal name of the university (St. Edward’s University), Take on your world.®, Topper and all related registered trademarks are the property of St. Edward’s University. Any trademark which identifies or is associated with St. Edward’s University may not be used without prior expressed written permission from the Marketing Office.
The registered trademark symbol — ® — is used with the St. Edward’s University logo and the logo tagline: Take on your world. It is not used when referring to the university name in text. When the university logo and tagline are presented together, the ® symbol is used only with the tagline. The ® symbol is also used with the Topper logo, but not when referring to Topper in text.
Athletics Branding and Licensing
St. Edward’s University is partnered with Learfield Licensing Partners (LLP) to license and oversee the use of its logos and trademarks in an effort to protect the integrity and usage of the marks. If you're considering a project using Athletic marks, please see an overview complete with FAQs, resources for vendors and official licensed vendors, policies, logo guidelines and more, and reach out directly to Athletics.
See SEU Athletics Branding and Licensing