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Finance

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Program Snapshot
Program Type
Bachelor of Business Administration
Minor

Launch Your Career in Banking, Investment or Business

As a Finance major at St. Edward’s, you’ll learn every aspect of finance — from corporate finance and investments to global and capital markets to ethical decision-making and critical thinking. 

Youll analyze financial decisions through a social justice lens and explore their wider impact. Study with professors who have years of industry experience and connections and will walk you through case studies taken straight from the financial news. Then, apply what you've learned and contribute to an organization’s success in an internship. You'll graduate ready to hit the ground running as a financial analyst, personal financial advisor, insurance underwriter or other professional in a field that continues to grow.

Why earn your Finance degree at St. Edward’s?

Whether you dream of working on Wall Street or with a local company that invests in low-income women entrepreneurs, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by award-winning professors with a wealth of expertise in the field. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years. They’ll leverage their experience — and connections — to help you build your network.

Join a vibrant, like-minded community

Get involved in student organizations like the Financial Management Association, and connect with fellow students and local professionals who share your passion for finance. Take advantage of networking events, visiting speakers and opportunities to grow your decision-making and leadership skills.

Aerial view of a road bridge over water leading to downtown Austin with tall buildings in the background.

Reap the Rewards of Austin

Austin is one of the fastest-growing cities and economies in the U.S. and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections allow you to immerse yourself in a dynamic business environment where internships and career paths in finance are plentiful.

What do our graduates do?

Finance majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Brand Strategist, Google’s Unskippable Lab
  • Financial Analyst, Goldman Sachs
  • Venture Associate at Newchip, the leading investment marketplace for startups and private equity
  • Managing Partner at a real estate private equity firm
  • UX Researcher at JUST Community LLC
  • Revenue Analyst for the Walt Disney Company
  • Research Associate at Columbia Pacific Wealth Management

Explore More Details About the BBA in Finance

Degree Plan

Major Requirements: 
The BBA in Finance requires 66–67 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Finance major (PDF)

A few examples of the Finance courses students take:

  • Intermediate Financial Management – Study corporate finance theories and examine how they apply to corporate decisions in the areas of capital structure, working capital, corporate structuring, mergers and acquisitions, and more.
  • Investment Principles and Analysis – Analyze investment vehicles and consider investment decisions in the context of risk-return analysis. Discuss security market operation and portfolio management.
  • Financial Institutions and Markets – Develop an understanding of money and capital markets; the flow of funds in the economy; the role of credit; the term structure of interest rates; risk management; regulation and deregulation; and financial crises.
  • Special Topics in Finance: Student Managed Investment Fund – The Student-Managed Investment Fund (SMIF) course offers finance majors a unique, hands-on experience in managing a real investment portfolio. Students will take on the roles of fund managers and analysts making investment recommendations intended to achieve long-term growth. This course covers the essential principles of portfolio management, financial analysis, and investment strategies. Additionally, the course considers ethical aspects in investing. Throughout the semester, students will work collaboratively in teams, present their investment recommendations to an advisory board, and provide regular performance reports. The course is designed to integrate theoretical knowledge with practical application, preparing students for careers in finance, investment management, and related fields.

Finance students gain relevant work experience in internships and local, national and even international organizations during their time at St. Edward’s. Many serve as campus and community leaders, obtaining the skills they need to advance in their careers post-graduation.

Internships

Finance students make huge contributions at their respective internship sites. They assist with data mining and mapping, analyze financial data, and develop predictive metrics. They put complex financial concepts to practice, such as modern portfolio theory, portfolio development and investor behavior. These experiences prepare them for both the job search and graduate school. Our students have interned at BBVA Compass, Merrill Lynch, Chase, JPMorgan Chase & Co., Kestra Financial, Tech Ranch and NXP Semiconductors, to name a few.

Financial Management Association International (FMA)

Student organizations, like the FMA, offer Finance students the opportunity to connect with local professionals. In addition to hosting speaker series and other events, the FMA sponsors the FMA National Honor Society, the only international honor that specifically recognizes the achievement of Finance majors and demonstrates their expertise in areas such as financial economics and decision-making.

S.E.R.V.E.

Service is at the heart of the St. Edward’s University community, and the S.E.R.V.E. program exemplifies how dedicated students, faculty and staff are committed to making a difference. Finance major Amanda Rodriguez ’19 gained experience as one of five student coordinators who help plan monthly S.E.R.V.E. 1 Day events, which can include gardening, painting and other one-time tasks.

Finance students are encouraged to set a goal of obtaining a professional certification after graduation. Such certifications can further establish their credibility and expertise in an area of specialty. These can include:

Our distinguished faculty members are scholar-practitioners with years of industry experience in their areas of expertise. They are actively engaged in their fields, and many have close ties with Austin-area businesses. This helps expose students to real-world business situations and connects them to valuable opportunities for learning and growth.

My two main objectives are to teach students skills they need to be successful in their personal and professional lives, and to teach them how to think critically and analytically.
Camelia Rotaru, PhD, Chair, Department of Accounting, Economics and Finance; Professor of Finance

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA in Finance and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

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AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Entrepreneurship

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Program Snapshot
Program Type
Bachelor of Business Administration
Minor
Department
Management

Launch Your Dream Business, or Join Austin’s Exciting Startup Community 

Entrepreneurship majors at St. Edward’s become strategic innovators and learn from the best in one of the country’s top cities for starting a business.

In our Entrepreneurship degree program, you’ll develop a solid foundation in finance, accounting and marketing while learning how to identify market opportunities and create a new product, service or venture. You’ll study design thinking, social entrepreneurship, and sustainable and ethical business strategies that resonate with your values. The resilience, creativity and strategic thinking that you gain will serve you in any work environment.

Why earn your Entrepreneurship degree at St. Edward’s?

Whether you want to get in on the ground floor at an Austin startup — or turn your dream company into reality, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by award-winning professors with a wealth of business expertise. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years. They’ll leverage their experience — and connections — to help you build your network.

Join a vibrant, like-minded community

Collaborate with and support fellow students who, like you, aim to make their mark in the business world. Get involved in student organizations on campus that inspire up-and-coming entrepreneurs. Meet local innovators, learn leadership skills, pitch your startup ideas and volunteer at Austin events. 

Aerial view of a road bridge over water leading to downtown Austin with tall buildings in the background.

Reap the Rewards of Austin

Austin is one of the fastest-growing technology and entrepreneurship hubs in the U.S. Take advantage of the many partnerships between The Bill Munday School of Business and Austin entities like Capital Factory, Austin Startup Crawl and Impact Hub Austin. You’ll have no shortage of opportunities to network with experienced entrepreneurs who want to contribute to the greater good.

What do our graduates do?

Entrepreneurship majors graduate with a strong foundation in critical thinking. They are prepared to join organizations in leadership roles or start their own businesses. Job titles our graduates can take on include:

  • Startup Founder
  • Founding Team Member
  • Product Manager
  • Program Manager
  • Business Consultant
  • Sales Representative

Alumni Success Story

Wes Hurt ’05 launched Hey Cupcake! — one of Austin’s most successful food trailers — in 2007. After expanding to six locations, Hurt sold his majority stake in the business in 2014. Struggling with addiction, he needed to switch gears and focus on getting clean. His current venture, CLEAN Cause, reflects his new commitment to helping others overcome addiction. CLEAN Cause is a purified water and energy drink company that provides jobs and support for recovering addicts. At the 2017 Business Plan Competition, Hurt received the first-ever Entrepreneur of the Year award, presented by the Student Entrepreneurship Club.

Explore More Details About the BBA in Entrepreneurship

Degree Plan

Major Requirements: 
The BBA in Entrepreneurship requires 66-67 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Entrepreneurship major (PDF).
 

A few examples of the Entrepreneurship courses students take:

  • Entrepreneurial and Design Thinking – Learn methods used by entrepreneurs to identify needs, apply design thinking and propose solutions in order to create successful business models.
  • New Venture Creation – Approach business plan development with both the Lean Startup and traditional frameworks, and experience working in teams to create a business plan that you pitch to an investor.
  • Special Topics in Entrepreneurship – Gain the skills to succeed in your entrepreneurial venture. Topics to include international entrepreneurship, challenges for small and family businesses, social enterprise and new venture funding.

Austin is the ideal place to study entrepreneurship, and St. Edward’s encourages you to take advantage of networking events, internships and volunteer opportunities at showpiece events like the South by Southwest Conference and Festivals. But you’ll have opportunities to learn by doing on campus, too, through student organizations, pitch competitions and talks by visiting professionals.

Experiential Education

Your classes will send you into the community to research and create potential businesses.

  • New Venture Creation – You’ll interview local entrepreneurs and work with a local startup entrepreneurial entity.
  • Social Responsibility of Business – You’ll participate in a service activity in the community and write a paper about the experience. You’ll also work in a team to create a new product or service for a company that will meet a social need for an underserved community. 
  • Entrepreneurial Practicum You’ll focus on starting up a venture that serves the community and is based on strong social justice values. The course requires extensive interaction with potential customers and stakeholders to research the market for your business and determine how you would sustain it.

Student Organizations

The Student Entrepreneurship Club attracts innovation-minded members from all majors. Meet local entrepreneurs, learn leadership skills, volunteer at Austin events and support fellow students’ startups.

Develop your startup ideas with the help of a professional mentor and practice pitching them at 3-Day Startup, the iChallenge Pitch Competition and the Business Plan Pitch Competition.

Participate or volunteer at the annual ATX Hack for Change, in which teams spend a weekend developing technology-based solutions to city- and community-wide problems.

Top students are invited to join Sigma Nu Tau, the entrepreneurship honor society.

Internships

The Bill Munday School of Business has partnerships with Austin organizations that will immerse you in the city’s exciting startup culture:

  • Capital Factory, an incubator, coworking space and event center for all things entrepreneurial.
  • Austin Startup Crawl is a showcase of technology and entrepreneurship at multiple downtown locations during the South by Southwest Conference and Festivals.
  • Impact Hub Austin offers programs blending business and social good.

Students can also volunteer at the South by Southwest Conference and Festivals (SXSW) and attend meetups at venues like Capital Factory practically every night of the week.

In addition, Entrepreneurship majors have interned at the following organizations:

  • C3Nami, a digital marketing agency
  • Orange Coworking
  • On Vinyl Media, a digital music aggregator promoting local Austin music

Students from any major at St. Edward's University can minor in Entrepreneurship to enhance their business knowledge and skills in new venture creation.

Required Courses:

  • Intro to Entrepreneurship – ENTR 2301
  • Entrepreneurial and Design Thinking – ENTR 3392
  • Entrepreneurial Accounting and Finance – ENTR 3380
  • Entrepreneurship Practicum –ENTR 4391
  • Financial Accounting – ACCT 2301 

Electives (Choose 1):

  • Technology Entrepreneurship – ENTR 4388
  • Special Entrepreneurship Topics – ENTR 3399
  • Entrepreneurial Management – ENTR 3393
  • New Product/Services Design – ENTR 4382
  • Social Media Marketing – MKTG 3335
  • Digital Marketing and Analytics – MKTG 4342
  • Digital Law – BDMM 4330
  • Managerial Accounting – ACCT 2303

Total Hours: 15 credits for business majors; 18 credits for non-business majors. 
(Principles of Accounting is a required course for the minor.)

Are you a current student? Contact your advisor for the next steps in declaring your major or minor.

Our Entrepreneurship faculty members work closely with Austin business leaders and local co-working communities to bring expertise to the classroom. Capital Factory, TechStars, Impact Hub Austin and SKU have collaborated with The Bill Munday School of Business to support Entrepreneurship students. 

Faculty members also have affiliations with a variety of professional organizations, including the American Marketing Association, Austin Technology Council and United States Association for Small Business and Entrepreneurship.

View a list of our faculty members and their contact information on the Department of Management webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA in Entrepreneurship and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

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AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Economics

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Program Snapshot
Program Type
Bachelor of Business Administration
Minor

Prepare for a Career in Management, Finance, Public Policy or Law 

As an Economics major at St. Edward’s, youll develop a solid foundation in economics and business principles. 

You’ll study markets, banking, business law and current economic issues like the environment and healthcare. And you’ll learn about consumer decision-making, how pricing and wages are determined, and international trade.

Your Economics degree teaches you to understand patterns and forecast the future, making you a valued advisor to business or government. With sharp analytical thinking and quantitative skills, you’ll have the background to become a financial analyst with the World Bank, a public policy specialist for a congressional representative, or a consultant for a multinational company. You’ll also become a standout candidate for law schools, which often require students to understand economic principles.

Why earn your Economics degree at St. Edward’s?

Whether you choose to pursue a career in finance, government, academia or law — one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by award-winning professors with years of industry expertise. They’ll make a point of getting to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years. They’ll leverage their experience — and connections — to help you build your network.

Boost your résumé with real-world experience

Opportunities for hands-on learning immerse you in the professional world. Collaborate with a professor on research that benefits the community, like studies to determine the economic impact of a citywide event. Conduct financial analysis and track global market trends at internships with companies across all industries.

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Reap the Rewards of Austin

Austin is one of the fastest-growing cities in the U.S. and home to nearly 100 Fortune 500 firms. Our Austin partnerships and connections open doors to a dynamic business environment that’s ideal for internships and jobs, bolstered by the city’s strong economy.

What do our graduates do?

Economics majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Analyst with JP Morgan Chase & Co.
  • Associate at Deutsche Bank
  • Customer experience data analyst at WPEngine
  • Senior associate at Vida Capital 
  • Business development representative for Latin America at VMWare, the cloud computing giant
  • Teacher at the Académie de Versailles in France as part of the TAPIF program

Explore More Details About the BBA in Economics

Degree Plan

Major Requirements: 
The Economics degree plan requires 70 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Economics major (PDF).
 

A few examples of the Economics courses students take:

  • Microeconomic Theory – Analyze how pricing, output and employment are determined; the role of markets in the allocation of resources; and the types of market structure in a mixed economy.
  • Money and Banking – Study the nature of money, the role of the Federal Reserve System, monetary theory and policy, commercial banking, credit structure, financial markets and international finance.
  • Law and Economics​ – Learn the basics of our legal and economic systems and examine how regulatory constraints and judicial decisions affect our market economy. Areas of study will include property rights, contract law, criminal law and antitrust.

Because an Economics degree develops intellectual ability, quantitative strength and critical thinking, students in this program bring relevant skills to their experience outside the classroom. They participate in internships, conduct research and practice leadership in student organizations.

Economics Club

The Economics Club promotes an interest in economic ideas at St. Edward’s University. The club acts as a forum for discussion of economic issues and as an information exchange regarding economics careers and graduate programs. It also fosters social interactions among students interested in economics. Learn more about the Economics Club and other student organizations recommended by The Bill Munday School of Business.

Research

Faculty in the Finance and Economics Department are dedicated to conducting research that influences the profession and benefits the Austin community. They often include interested Economics students in the research and reporting process. For example, professors and students collaborated on research that determined the economic impact of the Austin Marathon. Their work revealed that the sports event created $34 million in revenue for the city and the local business community

Internships

Economics students intern at locally, nationally and internationally recognized organizations, where they conduct financial analysis, track global market trends, assist portfolio managers and work to minimize risk. Some collaborate with fellow interns and supervisors to assess their organization’s short-term and long-term goals. Our students have interned at JPMorgan Chase & Co., WP Engine, and Vida Capital, to name a few.

Students pursuing the Economics minor analyze and comprehend global, regional and local issues by learning how goods and services are produced and distributed worldwide.

Required Courses:

  • Microeconomic Principles – ECON 2301
  • Macroeconomic Principles – ECON 2302
  • Any Upper-Division ECON Courses (12 hours) – ECON 3000+

Total Hours: 18

Are you a current student? Contact your advisor for next steps in declaring your major or minor.

At St. Edward’s, our faculty are outstanding scholars, thought leaders, teachers and mentors who bring energy and enthusiasm to our vibrant learning community. They take pride in getting to know you, helping you achieve your goals, and celebrating your successes.

Our faculty members stay active in their fields, specializing in areas such as industrial organization, asymmetric information, data analysis, heterodox economics, statistics, and the economics of networks and high-technology markets. With years of industry expertise, they help connect students to valuable learning and growth opportunities that enhance career development.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA in Economics and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

Image
AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Digital Media Management

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Program Snapshot
Program Type
Bachelor of Business Administration
Department
Management

Forge Your Future in the Digital Marketplace

As a Digital Media Management major, you’ll examine the evolution of the digital business world and gain the skills to enter a career in the rapidly evolving digital industry.

Music, television, movies, media and gaming have all been transformed by technology. These growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management as the digital world continues to grow. 

Why earn your Digital Media Management degree at St. Edward’s?

Whether you're eager to develop and manage digital content for marketing initiatives, websites, video games or animation, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by award-winning professors with years of industry experience. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years. They’ll leverage their experience — and connections — to help you build your network.

Boost your résumé and credentials

Opportunities for experiential learning, certifications and internships immerse you in the professional world. The Bill Munday School of Business has partnerships with Austin organizations that open doors to the city’s exciting startup and social entrepreneurship culture.

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Reap the Rewards of Austin

Austin is one of the fastest-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections open doors to a dynamic business environment that’s ideal for internships and jobs in the digital economy. What’s more, Austin’s growing gaming industry is home to prominent studios, many of which hire students from St. Edward’s as interns.

What do our graduates do?

Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Partner manager at Facebook in Austin
  • Recipient of a full scholarship to the journalism master’s program at Syracuse University
  • Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
  • Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
  • Interactive marketing manager at Warner Music in Nashville
  • Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens

Explore More Details About the BBA in Digital Media Management

Degree Plan

Major Requirements: 
The Bachelor of Business Administration (BBA) in Digital Media Management requires 66-67 hours of major coursework.

General Education Requirements: 
The Digital Media Management degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses and electives.

View and download the full degree plan for our Digital Media Management major (PDF).
 

A few examples of the Digital Media Management major courses students take:

  • Social Media Marketing – Learn to apply social networking for personal and corporate branding, and gain the analytical skills you need to manage and measure social marketing efforts.
  • Digital Interactive Technology – How is digital content created and delivered? Gain hands-on experience developing a website with publishing software, server technologies and transaction systems.
  • Digital Marketing and Analytics – Apply digital marketing concepts to analyze an organization’s online presence through a customer’s eyes and analyze the effects of creating this online identity.

Are you seeking a digital marketing emphasis?

Learn about our Digital Marketing minor that prepares you to enter the workforce ready and able to use the latest digital marketing technologies — and with industry-recognized certifications to prove it.

Our location in Austin, Texas, a booming tech hub, puts Digital Media Management students in the perfect position to interact with business leaders in the tech or startup industries.

Austin Partnerships

The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience in the field — Austin Inno, Austin Technology Council and Women Who Code, to name a few.

Conferences

South by Southwest (SXSW), a tech conference and festival, brings innovation and industry leaders to Austin each March. Students can volunteer or attend and gain access to global thought leadership in their industry.

Sponsorship to Events

Each year, several Digital Media Management students attend conferences to present their research findings and network with digital professionals. Some have even received funding to attend conferences through Marketing EDGE.

Our faculty brings digital marketing expertise and a wealth of industry experience to the classroom. They are passionate about connecting and cultivating lifelong learners, and many are involved with business communities and professional organizations that students can leverage as they pursue internships or full-time employment. Here is their take on what students can gain from earning their BBA in Digital Marketing Management:

"The courses I teach focus on developing hands-on skills in terms of web design and the Adobe Creative Suite, as well as certifications in the latest customer relationship management tools."
– Juli James, PhD, Assistant Professor of Marketing

"Our goal in analytics is to help students understand the mathematical side of marketing, not only in terms of statistical applications and web analytics, but also other marketing metrics."
Wes Pollitte, PhD, Assistant Professor of Marketing

"In our social media marketing classes, we aim to provide students with hands-on knowledge of the major social media platforms to use in both personal branding and to help create strategies for both non-profit and profit-oriented firms."
 Monica Hernandez, PhD, Associate Professor of Marketing

View a list of our faculty members and their contact information on the Department of Management webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BA in Digital Media Management and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

Image
AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Digital Marketing

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Meet the Rising Demand for Digital Marketing Professionals 

With a minor in Digital Marketing, you’ll enter the workforce ready and able to use the latest digital marketing technologies — and with industry-recognized certifications to prove it.

It’s estimated that within the next few years, more than 70% of all marketing spend will be in digital marketing. In today’s digital age, digital marketing impacts every sector of the economy.  The Digital Marketing minor strengthens any major you pursue, helping you effectively reach and communicate with target audiences aligned with a company, cause or endeavor you care about.  

You’ll be prepared to take on multiple marketing roles, such as marketing manager, digital marketing specialist, social media manager, content marketer, email marketing specialist or SEO specialist. 

What will you learn?

In the Digital Marketing minor, you’ll learn core marketing principles, plus skills specific to the digital world, like content creation, social media marketing, web design, analytics, search engine optimization and more.

Your classes will translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and planning and running a paid search campaign for a company or nonprofit.

And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, and Google Analytics. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.

What do our graduates do?

Digital Marketing graduates from St. Edward’s go on to a variety of careers. Here’s a sample:

  • Data Media Specialist at Optimal, an Austin firm specializing in digital advertising solutions for consumer, entertainment, healthcare & public affairs
  • Media Planner at Horizon Media, a Media agency headquartered in New York
  • Account Manager at GSD&M, a full-service agency headquartered in Austin
  • Project Manager at AMD, a semiconductor manufacturer in Austin
  • Digital Marketing Specialist at Adlucent, a digital marketing agency in Austin
  • Marketing Specialist for EBQ, an outsourced sales and marketing organization in Austin
  • Promotions Coordinator for Toyota Music Company
  • Director of Product Management at Blucora
  • Account Manager Specialist for Gartner

Explore More Details About the Digital Marketing Minor

With courses in Social Media Marketing, Marketing Research and Digital Marketing, graduates with a minor in Digital Marketing enter the workforce able to understand and use the latest digital marketing technologies. The curriculum emphasizes experiential learning and project-based assignments.  In the Marketing Research course, students perform real-world marketing research for a client, and students in the Social Media Marketing course create a social media marketing plan for a real-life client.

Required Courses:

  • Principles of Marketing – MKTG 2301
  • Business Statistics – BUSI 2305
  • Marketing Research – MKTG 3343
  • Digital Marketing and Analytics – MKTG 4342
  • Marketing Metrics and Analytics – MKTG 4344
  • Social Media Marketing – MKTG 3335

Electives (Choose 1):

  • Sales and Relationship Management – MKTG 3332
  • Principles of Retailing and E-commerce – MKTG 3333
  • Buyer Behavior – MKTG 3336
  • Visual Communication – COMM 2305
  • Video Production and Editing – COMM 2359
  • Document Design – ENGW 2329
  • Interactive Media Production and Design (Photoshop) – JOUR 2314 
  • Interactive Technology I – BDMM 3344
  • Digital Media and the Law – BDMM 4330 

Total Hours: 21

For more details and course descriptions, view and download the Undergraduate Bulletin (PDF)

Opportunities abound for students in the Digital Marketing minor to engage with the Austin tech community, build connections with Marketing students and gain direct experience creating digital campaigns. These extracurricular activities help bolster your résumés and grow your network. You’ll work to create social media plans for local companies, and you’ll plan, implement and measure a paid search campaign for a firm or nonprofit of their choice.

Student Organizations

Both the Hilltop American Marketing Association (AMA) encourage participation from all students at St. Edward’s University. The Hilltop AMA hosts panels, speaking engagements and networking events that help bridge the gap between student life and professional life. Check out the many student organizations recommended by The Bill Munday School of Business. 

National Conferences

Students can apply to attend national marketing conferences, where they can explore career options, hear from experts in the field, attend presentations and meet students and professionals with similar interests. National Conferences

Students can also apply to attend national marketing conferences, where they can explore career options, hear from experts in the field, attend presentations and meet students and professionals with similar interests.  For example, students from the Hilltop American Marketing Association group attended the American Marketing Association’s 40th annual International Collegiate Conference in New Orleans.

Each summer, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. Several St. Edward’s University students apply and attend this conference, often with the support of faculty-offered scholarships.

Distinguished Marketer Speaker Series

The Marketing and Entrepreneurship Department hosts a prominent marketing professional each fall and spring to share insights on a relevant topic in the field. In fall 2018, the department will host Jeff Miner, brand strategist at Google’s BrandLabs in New York City, for a discussion on “Marketing in the Age of Distraction,” along with a professional from the Direct Selling Education Foundation who will address “Mobilizing Your Sales Force for Social Justice.”

Each summer, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. Several St. Edward’s University students apply and attend this conference, often with the support of faculty-offered scholarships.

Meet Our Faculty

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AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Business Administration

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Program Snapshot
Program Type
Bachelor of Business Administration
Minor
Department
Management

Lead with Business Expertise and Confidence

With a degree in Business Administration from St. Edwards, you’ll develop a toolkit of skills that make you a versatile contributor to any business environment.

You’ll study every aspect of business: accounting, management, marketing, finance, global business issues and social responsibility. Learn to collaborate and work in a team. Get comfortable presenting your ideas to a group. Understand how to think critically and make smart, ethical business decisions.

After graduation, start your own business, or consider a range of job options with companies and organizations seeking candidates with a solid grounding in business. Pursue a career in sales, hospitality, banking or IT management. Live abroad and work for an international company, or apply your skills at a nonprofit. With a degree in Business Administration, you’ll have choices and the skills you need to succeed.

Why earn your Business Administration degree at St. Edward’s?

Whether your sights are set on launching a startup or rising through the ranks of a company to become a CEO, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by award-winning professors with years of real-world experience and connections. They’ll get to know you, help you identify and focus on your goals, support you in building your network, and provide guidance and insight during and after your college years. 

Boost your résumé and credentials

Opportunities for experiential learning, certifications and internships immerse you in the professional world. The Bill Munday School of Business has partnerships with Austin organizations that open doors to the city’s exciting startup and social entrepreneurship culture.

Join a vibrant, like-minded community

Connect with fellow students who, like you, aim to make their mark in the business world. Business-focused student organizations like the Delta Mu Delta National Honor Society and Delta Sigma Pi fraternity offer a great way to network, collaborate and learn together.

A skyline view of downtown Austin, Texas.

Reap the Rewards of Austin

Austin is a state capital, one of the fastest-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections open doors to a dynamic business environment that’s ideal for internships and applying your skills in the industry of your choice. 

What do our graduates do?

Business Administration majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Co-founder of XELPHAhealth, a patient-centric, clinically focused healthcare engagement hub
  • Director of Innovation at T3, an Austin advertising agency
  • Human resources specialist at Texas Commission on Environmental Quality
  • Customer experience data analyst at WP Engine
  • Promotions coordinator at Toyota Music Factory
  • Assistant Consultant at PWC

Students who complete a bachelor’s degree in Business Administration can apply for a Master of Business Administration (MBA) after acquiring at least two years of work experience.

Explore More Details About the Business Administration Degree

Major Requirements: 
The BBA in Business Administration requires 69 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Business Administration major (PDF).
 

A few examples of the Business Administration courses students take:

  • International Business Administration – Work in teams to research current business environments, and gain an understanding of the business ethics and concepts used in developed versus developing nations.
  • Strategic Business Analysis and Practice – Learn to gather, analyze and use data in making executive decisions. This course examines business practice from the executive team’s perspective.
  • Internship – Participate in a public or private, paid or unpaid, internship at an organization, and reflect on the experience by demonstrating your accomplishments and development of skills.

Business Administration majors at St. Edward’s complete internships, take advantage of the Munday School of Business’ close connections with Austin organizations and earn valuable certifications that give them an edge.

Learn by Doing

In the Social Responsibility of Business course, you’ll participate in a service activity in the community and write a paper about the experience. You’ll also work in a team to create a new product or service for a company that will meet a social need for an underserved community.

In the Organizational Behavior and Leading Teams course, students work in teams to interview top leaders in local businesses and non-profit organizations. In addition to learning about leadership and building their networks, students devise plans to develop their own leadership skills.

St. Edward’s has a Bloomberg Terminal on campus, and you can earn a Bloomberg Certification to boost your skill set and marketability. The eight-hour, self-directed course on Bloomberg Market Concepts covers economics, fixed income, equities and currencies; how to use the Terminal; and portfolio management. Including a Bloomberg Certification or @bloomberg.net email address on your resume and LinkedIn profile shows prospective employers you know how to use the Terminal.

Internships

You’ll complete at least one internship before graduation. In recent semesters, Business Administration majors have completed internships at the following organizations:

  • U.S. Embassy in Mexico City
  • Urbanspace Interiors and Realty
  • Adlucent digital marketing agency
  • Austin FC
  • CrowdStrike
  • Dell
  • Texas Instruments
  • NXP Semiconductor
  • Visit Austin convention services
  • Transamerica Financial Advisers
  • Pearl Events Austin, which specializes in weddings and social and corporate functions
  • Texas International Education Consortium
  • OpenStack Foundation

Student Organizations

Beta Gamma Sigma is the international honor society for AACSB accredited business schools.

Delta Sigma Pi is the coed business fraternity that is both a professional and social club. It has been a key presence on the hilltop for more than 50 years. In recent semesters members have attended a panel presentation about digital marketing and a talk about real estate investment careers; traveled to a leadership conference in Kansas City; networked at a happy hour with alumni; and made sandwiches for people living on the street.

Develop your startup ideas with the help of a professional mentor and practice pitching them at the iChallenge Innovators’ Summit, the iChallenge Pitch Competition, and the Business Plan Pitch Competition.

Minor for Non-Business Students

This minor is designed for all students majoring in degrees outside of The Bill Munday School of Business as a way to enhance their business knowledge and skill set.

Required Courses (9 Hours):

  • Quantitative Methods for Business – MATH 1312  
  • Introduction to Business –BUSI 1301 

Choose one of the following:

  • Financial Accounting – ACCT 2301 
  • Principles of Market Analysis – ECON 2301  
  • Money and Markets – ECON 2302  
  • Business Statistics – BUSI 2305  
  • Introduction to Entrepreneurship – ENTR 2301 

Electives (Choose 3):

  • Social Enterprise – BUSI 3322 
  • The Art and Science of Negotiation – BUSI 3324 
  • Project Management – BUSI 3326
  • Social Responsibility of Business – BUSI 3328 
  • Business Communication – BUSI 3330 
  • Human Resources Management – MGMT 3332
  • Organizational Behavior / Leading Teams and Organizations – MGMT 3334
  • International Management – MGMT 3338
  • Principles of Operations (BUSI 2305 is a prerequisite) –MGMT 3340
  • Business Intelligence (BUSI 2305 is a prerequisite) – BUSI 3333
  • Special Topics – BUSI 3399
  • International Busine – IBUS 4380

Total Hours: 18

Students interested in a quantitative or operations track can choose Business Statistics (BUSI 2305), Business Intelligence (BUSI 3333), and Principles of Operations (MGMT 3340).

Are you a current student? Contact your advisor for next steps in declaring your major or minor.

Our Business Administration faculty members have a broad range of business experience, which informs their teaching and provides a balance between theory and practice. Faculty members have students consult with organizations in the Austin area on real-world projects that encourage teamwork and problem-solving.

Kathleen Wilburn, professor of Management, knows that business is about more than just money. She teaches courses in leadership and social responsibility. Her advice for graduates?

"Identify your own values first; then find a company that shares those values. Look for an organization that has a purpose beyond the profit. It should include people, planet and profit in its strategy."

View a list of our faculty members and their contact information on the Department of Management webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA in Business Administration and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

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AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

 

 

 

Undergraduate

Accounting Information Technology

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Program Snapshot
Program Type
Bachelor of Business Administration
Minor

Earn Two Degrees that Position You to Succeed

With an Accounting Information Technology degree, you’ll be prepared to enter a rapidly growing profession. The 150-hour program awards both a Bachelor of Business Administration in Accounting and a Bachelor of Arts in Computer Information Technology. 

Every industry needs expert accountants, and the growth of technology has made programming and data analysis skills more important than ever. When you earn a degree in Accounting Information Technology, you’ll be ready to hit the ground running in a field with a solid future.

In this dual-degree program, you’ll learn accounting skills and business principles — along with database theory and applications, computer science concepts, and web programming. And you’ll develop the problem-solving, critical thinking and ethical reasoning skills you’ll need to succeed in the global economy.

Why earn your Accounting Information Technology degree at St. Edward’s?

Whether you’re interested in being a financial analyst, IT consultant, systems analyst or fraud examiner specializing in cybercrime, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by Accounting and Computer Science professors who have years of real-world experience. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years.

Boost your résumé and credentials

Experiential-based courses and internships immerse you in the professional world. Our students have interned — and then been hired — at Big Four accounting firms, been recruited by the IRS and FBI, and have become CPAs and Certified Fraud Examiners.

Get involved in the Accounting Club

Connect with fellow students who share your interest in accounting. Attend events and meet guest speakers. You’ll hear from representatives of accounting firms about careers and hiring expectations, the ins and outs of their work life, and the CPA exam.

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Reap the Rewards of Austin

Austin is one of the fast-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections allow you to immerse yourself in a dynamic business environment that offers excellent internship and job opportunities.

What do our graduates do?

Accounting Information Technology majors go on to a variety of careers from St. Edward’s. Here’s a sample.

  • IT advisory associate at KPMG
  • Senior internal audit IT at Charles Schwab
  • Consultant for Deloitte
  • Internal audit manager at AMD

Explore Details about the Accounting Information Technology Degree

Degree Plan

Major Requirements: 
The Accounting Information Technology degree program requires 97 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Accounting Information Technology program (PDF).

A few examples of the Accounting Information Technology courses students take:

  • Accounting Information Systems – Examine fundamental accounting information systems. The course focuses on semantic modeling and systems design; the relationship of system and organization; and objectives, policies, procedures and plans.
  • Database Theory and Applications – Receive an introduction to database concepts, data models, data description languages, query facilities, file organization, file security and data integrity/reliability.
  • Web Programming – Learn online programming concepts, including form processing scripts, data structure, basic database connectivity and the appropriate structure and style for the World Wide Web.

As a student in the Accounting Information Technology program, you’ll have the chance to apply what you’ve learned in internships, classes and student organizations that connect you with Austin companies.

Internships

Accounting Information Technology students apply what they learn during internships at “Big Four” firms such as Deloitte and KPMG, national firms such as RSM, and local accounting firms.

 At St. Edward’s, Accounting majors can complete a full-time, “busy season” internship from January to March. These students take accounting courses in a compressed semester after busy season, allowing them to be fully immersed in the professional world for this important time. Students have recently interned with RSM, KPMG and Deloitte as part of this program and have been extended full-time offers after the internship. This option is also available to Accounting Information Technology majors who plan ahead carefully; because AIT requires 150 hours of course work the scheduling is more complicated, but students can make it happen. Some AIT majors choose to intern over the summer to focus on completing their courses during the school year.

Case Studies

In the Accounting Information Systems course, you’ll learn how accounting systems work and how data flows in and out of a system. You’ll interview people at an Austin company — past examples include a major grocery chain and a driving range — about one of its processes, such as payroll, collections or inventory. You’ll document the process and the company’s internal controls and offer suggestions for improvement based on what you’ve learned in the course.

Research

Accounting Information Technology majors take a research course that prepares you for the CPA exam. The exam requires you to understand and analyze an accounting database to answer questions, and the course is designed to help you develop this skillset. You’ll work with your professor to choose a topic, develop an argument, research the topic and present your conclusions. Students have presented their work at SOURCE, the on-campus undergraduate research forum, and at the Honors Thesis Symposium. Recent topics include:

  • “Bounty Hunting on Wall Street: How to Become a Successful Activist Short Seller”
  • “Examining U.S. GAAP’s [Generally Accepted Accounting Principles] updated Revenue Recognition Standard and its Impact on the Software Industry”

Student Organizations

Get to know your fellow students and learn about career options in the Accounting Club. The Accounting club holds several events and invites guest speakers. At Meet the Firms, students hear from representatives of accounting firms about hiring expectations, what their work life really looks like, and the CPA exam.

Delta Sigma Pi is a coed business fraternity that is both a professional and social club. In recent semesters members have attended a panel presentation about digital marketing and a talk about real estate investment careers; traveled to a leadership conference in Kansas City, networked at a happy hour with alumni; and made sandwiches for people living on the street.

Our Accounting faculty members bring experience in the accounting profession — as auditors, tax practitioners, business consultants and government administrators — to their instruction and research. They teach students a combination of qualitative, quantitative and ethical reasoning skills that prepare them for the global economy.

Our Computer Information Technology faculty bring knowledge in database management, software application design and consulting for process improvements. Their courses ensure students gain experience with ever-changing technologies.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA in Accounting Information Technology and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

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AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Undergraduate

Accounting

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Program Snapshot
Program Type
Bachelor of Business Administration

Become a Valuable Addition to Any Business

As an Accounting major at St. Edwards, youll gain the technical expertise and ethical foundation for one of the fastest-growing career fields. 

Prepare to become a fraud examiner, business development consultant or corporate accountant in classes taught by faculty with years of real-life experience. You’ll learn critical thinking and communication skills to apply in a challenging profession that needs values-based leaders.

Accounting graduates discover job opportunities in every industry, in nearly every location across the globe. You might follow in the footsteps of the many St. Edward’s students who’ve interned, then been hired, at Big Four accounting firms. Or work for a smaller firm, a local business or a government department. 

Why earn your Accounting degree at St. Edward’s?

Whether you want to land an accounting job right away, advance to a master’s program or achieve your Certified Public Accountant (CPA) credential, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way. 

Build relationships with your professors

Learn in small classes taught by highly skilled professors who are accounting professionals. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years.

Boost your résumé and credentials

Get real-world experience in an internship that immerses you in the professional world. Prepare to sit for the CPA exam or earn a credential as a Certified Management Accountant, Certified Internal Auditor or Certified Fraud Examiner. 

A skyline view of downtown Austin, Texas.

Reap the Rewards of Austin

Austin is one of the fast-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections allow you to immerse yourself in a dynamic business environment where accounting internships and career paths are plentiful. 

What do our graduates do?

Accounting majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Jobs with the Big Four accounting firms such as KPMG and Deloitte; national, regional, and small accounting firms; government; and, industry.
  • Jobs in industry accounting departments, including Whole Foods, ConocoPhillps, Honda, Texas Mutual Insurance Company and St. David’s HealthCare.
  • Graduate school acceptance at schools including The University of Texas at Austin and Rice University. 
  • Recipient of the Fulbright English Teaching Assistantship.

Explore Details About the BBA in Accounting

Degree Plan

Major Requirements: 
The BBA in Accounting requires 66 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

A few examples of the Accounting courses students take:

  • Federal Tax – Learn to identify tax issues, understand and apply tax law, prepare tax filings and conduct professional research.
  • Audit – Get introduced to the theory, concepts and principles of auditing. The course will emphasize audit evidence, audit risk, ethical conduct and legal restrictions, professional standards, audit planning, data analytics and audit reports.
  • Accounting Internship – Gain course credit and accounting experience, and make connections between classroom theory and its application in professional practice.

View the full degree plan PDF for our Accounting major (Option 1 – Traditional course sequencing).

Mini-Mester Option

Take advantage of a mini-mester option, allowing you to work full time in an internship, stay on track for your degree and complete additional courses in a compressed time frame.

The mini-mester option includes a co-requisite of a six-credit hour internship (at least 240 hours of work in a public accounting environment), followed by two three-credit hour courses in a compressed mini-mester. These three-credit hour courses include Legal Environment of Business for Accountants and Accounting Ethics and are offered from mid-April until the end of the spring semester.

View the full degree plan PDF for our Accounting major  (Option 2 – Full-time internship and mini-mester sequencing).

Speak with your advisor to determine which degree-plan option is the best fit for your academic and career objectives.

Companies frequently look for CEOs with a strong foundation in accounting because these candidates understand the financial consequences of business decisions.

Professional Certifications

Career advancement generally requires attaining professional credentials such as a Certified Public Accountant (CPA), Certified Management Accountant (CMA), Certified Internal Auditor (CIA) or Certified Fraud Examiner (CFE).

To earn a CPA credential, students must:

  • Meet with an Accounting faculty advisor early on to make sure their degree plan will satisfy CPA requirements.
  • Complete 150 semester credit hours in specific, approved academic courses (the minimum required to sit for the Texas CPA exam). All Accounting courses meet the requirements of the Texas State Board of Public Accountancy.

The St. Edward’s Accounting program will prepare you to become an ethical, detail-oriented professional. You’ll develop your skills in internship, volunteer and student organization settings. And you’ll have the chance to conduct research into accounting topics and present your work at professional conferences.

Internships

In the spring, Accounting students can complete a full-time, “busy season” internship during either the audit busy season (January to mid-March) or the tax busy season (January to mid-April). Your Accounting courses will begin in a compressed semester after the busy season, allowing you to be fully immersed in the professional world for this important time. Students have recently interned with KPMG and Deloitte as part of this program and have been extended full-time offers after the internship.

Additional Accounting internships include the following:

  • The “Big Four” firms: KPMG, Deloitte, PwC and EY
  • Audit, tax and consulting firm RSM
  • Salling Madeley, PLLC
  • WP Engine in Austin
  • Disney College Program
  • New York Mets
  • Texas Comptroller of Public Accounts
  • BDO USA, Assurance, Accounting, Tax & Advisory Services
  • BKD, CPA Firm, Accountants & Financial Accounting
  • Maxwell, Locke & Ritter
  • Weaver,  Assurance, Tax & Advisory Firm

Service Experiences

Accounting majors help residents of an Austin affordable housing community complete their tax returns. This is a good opportunity to give back to the community while learning what tax preparation looks like in practice.

Student Organizations

Get to know your fellow students and learn about career options in the Accounting Club and the annual Accounting Student Retreat.

A minor in Accounting can be useful for students in almost any discipline because accounting plays a role in nearly every type of organization.

Required Courses:

  • Financial Accounting – ACCT 2301
  • AManagerial Accounting – CCT 2303 
  • Intermediate Accounting I – ACCT 3331 
  • Intermediate Accounting II – ACCT 3332
  • Cost Accounting – ACCT 3333
  • Federal Taxation – ACCT 3334 
  • Accounting Information Systems – ACCT 4346  

Total Hours: 21

Are you a current student? Contact your advisor for next steps in declaring your major or minor.

Our Accounting faculty members bring experience in the accounting profession as auditors, tax practitioners, business consultants and government administrators to their instruction and research. They teach students a combination of qualitative, quantitative and ethical reasoning skills that prepare them for the global economy.

In addition to holding the CPA license, many of the faculty members hold credentials such as Certified Fraud Examiner and Chartered Global Management Accountant.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA or minor in Accounting and one of five master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

 

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AACSB Logo

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide

 

GRADUATE

Master of Science in Business Analytics

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Achieve Your MS in Business Analytics in 12–18 Months

Learn to collect data, analyze it and then forecast the future, while being a part of our people-centered academic community. Numbers are important but so are the people behind them.

By earning your degree from The Bill Munday School of Business, you’re preparing yourself to think critically, analyze problems, and make responsible and strategic decisions, all through a lens of moral reasoning and ethics that is unique to St. Edward’s University.

Why earn your MS in Business Analytics at St. Edward’s?

St. Edward’s offers small, interactive classes and convenient schedules, well-connected professors, a prime location in Austin, and relationships with employers who seek out our graduates. Our high academic standards and personalized approach prepare you to take on a whole new level of success.

Make the most of flexibility

Offered with online or hybrid options, this 30-credit hour program is ideal for full-time working professionals and can be completed in 12–18 months. Courses are offered in a 7-week accelerated, online format with in-person options and are taken one at a time.

Build relationships with your professors and colleagues

You’ll learn from award-winning professors with years of data analysis experience and insights on the latest industry trends. They’ll get to know you, become trusted advisors and encourage networking among your classmates and the Austin business community.

Earn a prestigious degree

The Bill Munday School of Business is AACSB accredited, which proves our programs have met rigorous international academic standards. In its 2024–2025 Best Colleges rankings, U.S. News & World Report ranked our MS in Business Analytics program #12 in the nation and #1 in Texas for student engagement and faculty responsiveness. 

Gain real-world experience

The Business Analytics degree culminates with a final hands-on project that showcases what you’ve learned throughout the program. You’ll collaborate with a client on a consulting assignment and tackle a real-life business analytics challenge.

Enhance your career with a STEM-designated degree

Our MS in Business Analytics is a STEM-designated degree. STEM degrees provide increased quantitative and technical rigor, making you a strong candidate for in-demand jobs focused on these skills. If you’re an international student, a STEM degree allows you to work in the U.S. at a job that uses your technical skills for up to 3 years without needing sponsorship. Connect with Graduate Advising Services to learn more.

Take advantage of F-1 visa eligibility

Graduate students with F-1 visas are eligible for the MS in Business Analytics program when they choose the in-person course options offered. F-1 graduate students cannot enroll in a 100% online program of study. 

A skyline view of downtown Austin, Texas.

Reap the Rewards of Austin

Austin is one of the fast-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections allow you to immerse yourself in a dynamic business environment where business analysts are in demand.

What do our graduates do?

Earning an MS in Business Analytics can create and enhance an array of career opportunities. Graduates of the program are well-positioned for roles that include:

  • Business Case Modeling Analyst
  • Business Intelligence Analyst        
  • Management Analyst
  • Operations Research Analyst
  • Marketing Analyst
  • Data Scientist
  • Manager of Modeling and Analytics
  • Principal or Senior Data Analyst
  • Chief Data and Analytics Officer

Our graduates of the Business Analytics program are furthering their careers at a range of companies. Here’s a sample:

  • NXP Semiconductor 
  • Box
  • Ready.net
  • City of Austin
  • TrueNorth Companies
  • Texas Department of Public Safety

Explore Details About the MS in Business Analytics

Thank you for your interest in the Master of Science in Business Analytics program at St. Edward’s University. A master’s degree in Business Analytics will prepare you for a rewarding career path as business analytics is one of today’s fastest-growing professions. Organizations, big and small, in virtually all segments of the economy, increasingly rely on data analysis to boost process efficiency, enhance customer (and employee) satisfaction, increase product/service innovation, mitigate risk and achieve all-around performance excellence.

The Business Analytics program is designed for individuals from a limitless range of educational and work backgrounds, but who have in common a strong interest in problem-solving, critical thinking, methodical analysis, intellectual curiosity and effective communication. It is not assumed that you enter the program with any particular computer programming skills or mathematical knowledge beyond basic algebra.

The four stages of business analytics in which you will be versed include: descriptive analytics –summarizing and characterizing past outcomes; diagnostic analytics – determining the factors and events that contributed to past outcomes; predictive analytics – forecasting likely outcomes with and without changes being made; and prescriptive analytics – solving for the changes that will maximize good outcomes and minimize bad ones.

Your instructors have considerable experience in both applying and teaching the concepts, methods and algorithms to which you will be exposed. With their patient guidance and determination, you will gain the skill set needed to successfully carry out, as well as oversee, business analytics projects. I wish you much success in your pursuit of the MSBA degree and a satisfying career in the discipline.

– Yongshin Park, PhD

   Director, MS in Business Analytics

Learning Goals:
Our Business Analytics program prepares students with knowledge and skills that are in high demand in the workplace. You’ll learn to analyze historical data for trends and patterns, diagnose problems, forecast and predict future outcomes, and help model scenarios to make data-driven decisions. When you graduate, you’ll have the ability to:

  • Translate a problem or opportunity described by a layperson to a technical model formulation. 
  • Identifying the appropriate analytical tool(s) for a particular objective.      
  • Execute the most-used methods for descriptive, diagnostic, predictive and prescriptive business analysis.  
  • Apply analytics to a variety of business functions at different levels for decision-making.
  • Contribute to the decision-making process by producing clear courses of action for consideration by managers.
  • Work fluently in Tableau, Python, R, Power BI, SQL and Arena software.

 

Outcomes:
An individual graduating from the program without relevant work experience is expected to immediately qualify for an entry-level position such as a junior business analyst. With prior or gained experience, an individual can assume a mid-level role of lead or senior business analyst overseeing teams and large-scale projects.

The breadth of functional business decisions covered in the Business Analytics program makes our graduates strong candidates for advancement to high-level administrative positions with titles such as business analytics director and even chief operations officer.

Offered with online or hybrid options, the MS in Business Analytics is a 30-credit hour program that can be completed in 12–18 months while working full-time. Courses are offered in a 7-week accelerated, online format with in-person options and are taken one at a time. The program culminates with a Capstone final project. 

Core Courses:

  • Introduction to Business Analytics and R – BANA 6310
  • Data Summarization and Visualization – BANA 6312
  • Python for Business Analytics – BANA 6320
  • Big Data and Database Management – BANA 6330
  • Inferential Statistics – BANA 6332
  • Predictive Analytics – BANA 6340
  • Simulation Modeling – BANA 6350
  • Artificial Intelligence and Machine Learning – BANA 6352
  • Optimization Modeling – BANA 6360
  • Business Analytics Practicum – BANA 6370

View and download the Graduate Bulletin PDF.

Detailed Course Descriptions:

Introduction to Business Analytics and R – BANA 6310

This course presents an introduction to the concepts of data analysis and the tools that are used to perform daily functions. It is broken into two major components. The first is to introduce the conceptual framework of business analytics, including the ethical issues and social impact of data analytics. The second is to build familiarity with the basic R toolkit for statistical analysis and graphics, such as data manipulation, exploratory data visualization and application of fundamental data mining techniques. 

Prerequisite: None

 

Data Summarization and Visualization – BANA 6312

This course introduces students to principles of data visualization and techniques for interactively depicting large datasets. Students learn storytelling and practice with advanced tools to communicate information and data insights clearly and effectively through dashboards. Students gain hands-on experience using interactive data visualization software to create the desired output. Topics include: time series, statistical data graphics, multivariate displays, geospatial displays, dashboards, and interactive and animated displays. 

Prerequisite: None

 

Python for Business Analytics – BANA 6320

Python is one of the highly demanded programming languages for business analysts due to its simplicity, versatility, efficiency and community support. This course is designed as an introduction to Python programming to analyze data. Students will explore fundamental programming with hands-on activities that help them build applications using Python. Topics covered in this course are data wrangling and management, summarizing the data, visualization, statistical analysis, and prediction using data analysis libraries such as Pandas, MatPlotLib, Numpy, Scipy, and more. 

Prerequisite: BANA 6332

 

Big Data and Database Management – BANA 6330

The primary goals of this course are to teach proven techniques for managing organizational data resources and dealing with the 3 V concepts (volume, velocity and variety) associated with big data. Students learn to design and implement a database using relational database management systems (RDBMS). Students gain step-by-step instruction and hands-on experience with MySQL. Topics include building, modeling, and administering a database, data warehousing, data integration and data security, and ethical and legal issues surrounding the use of data in our modern society. 

Prerequisite: None

 

Inferential Statistics – BANA 6332

This course focuses on the understanding and application of inferential statistics in the decision-making process. Students develop the statistical foundation that underpins business analysis and machine learning. Foundation concepts include probability distribution, interval estimation, hypothesis testing, Bayesian statistics, multivariate analysis (cluster analysis) and statistical control chart. The statistical approach to decision-making is based on cutting-edge computer programs and analysis of large-scale data. Hence, the emphasis of this course is placed on combining programming techniques and statistical concepts simultaneously through the analysis of real-life data sets taken from various sources.

Prerequisite: None

 

Predictive Analytics – BANA 6340

This course introduces students to predictive modeling methods and tools. The topics covered include logistic regression, classification and regression tree (CART), random forest, support vector machine, nonparametric kernel estimation, lasso, ARIMA, and text analytics. Students learn how to develop relevant analytic questions and learn multiple methods to evaluate the performance of predictive models to select the most appropriate one. Statistical software packages, such as R or Python, are used for statistical computing. This course helps students internalize a core set of practical and effective skills for projection analysis and apply them to solve real-world problems. 

Prerequisite: BANA 6310

 

Simulation Modeling – BANA 6350

In this course, students learn how to better understand the behavior of a real process that is subject to uncertainty using a model of the process. Simulation models are developed containing the mathematical expressions and logical relationships that are then used to compute the process output values for a given set of input values. Methodically changing process assumptions and operating policies in the simulation model and rerunning it can provide insight into how changes will affect the operation of the real process. Students gain experience in flowcharting a process, developing a computerized simulation model, deciding the experimental design of their analysis, interpreting the output of the computer model and making recommendations for decision makers. 

Prerequisite: None

 

Artificial Intelligence and Machine Learning – BANA 6352

This course introduces students to fundamental artificial intelligence (AI) and machine learning concepts and their business applications. The course covers terms, concepts and essential algorithms, including augmented intelligence, knowledge representation and reasoning, machine learning, deep learning, pattern recognition, neural networks, and natural language processing. Students get hands-on experiences with natural language processing technologies.

Prerequisite: None

 

Optimization Modeling – BANA 6360

In this course, students learn how to use prescriptive analytics methods classified as optimization approaches. The forms of mathematical programming methods covered include linear and nonlinear, integer and noninteger, deterministic and stochastic, as well as single- and multiple-objective. In applying prescriptive analytics methods to problems in a variety of business functions, students are exposed to all the steps of decision modeling, from problem formulation to the identification of alternative solutions and the sensitivity of the solutions to the assumptions made. 

Prerequisite: None

 

Business Analytics Practicum – BANA 6370

In this course, students apply the descriptive, predictive, and prescriptive analytical methods they have studied throughout the program to decision-making in different functional areas of an organization including finance, marketing, operations and human resources. Data relevant to a decision are identified, organized and summarized. Relationships between variables are recognized, and projection models are developed. Best courses of action are determined using tools such as optimization, simulation and artificial intelligence. Students gain practice at not only applying analytical tools but also communicating the output of the tools in a clear, concise manner. 

Prerequisites: Final term or w/Director’s approval

 

Technologies:

Students will gain experience with the following technologies:

  • Python (general-purpose programming language)
  • Pycharm (Python integrated development environment - IDE)
  • R (statistical computing and graphics package)
  • RStudio (R integrated development environment - IDE)
  • Power BI (interactive data visualization package)
  • SQL (Structured Query Language for databases)
  • GAMS (General Algebraic Modeling System for optimization)
  • Arena (discrete-event simulation package)
  • Excel (spreadsheet package)
  • Anaconda (open-source DS, AI, and ML software distributor)
  • Jupyter (interactive computing platform)
  • Kaggle (online community of data analysts)
  • Github (Internet hosting service for software development)

At St. Edward’s, our faculty are outstanding scholars, thought leaders, teachers and mentors who bring energy and enthusiasm to our vibrant learning community. They take pride in getting to know you, helping you achieve your goals.

Our faculty in the MS in Business Analytics program work to strike the ideal balance between theoretical and practical skills. They care about your success, and they do their best to equip you with the tools you need to navigate complex scenarios where data analysis can be utilized to the benefit of customers, employees and the enterprise. 

View a list of our faculty members and their contact information on the Department of Marketing, Operations and Analytics webpage.

At $36,000, the online Master of Science in Business Analytics degree is a smart investment. The skills acquired in this program position you for a career in business analytics. Tuition* includes all course fees but does not include books, comprehensive fees or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable tuition deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

*Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

 

Financial Aid

The St. Edward’s University Financial Aid Office provides information about financial aid opportunities available to graduate students. Please visit our Financial Aid page or call us at (512) 387-3110 if you are interested in additional details.

To apply for the program, students are required to have a bachelor’s degree from an accredited university and complete the application process. For application dates and to submit an application, please go to the Graduate Application Page

 

Need more information? Please contact an Enrollment Counselor at (512) 326-7501.

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The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide. Only 30% of business schools nationally and 5% internationally have been awarded this impressive accreditation. 

GRADUATE

Master of Science in Accounting Analytics

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Transform Your Career in as Little as 12 Months

Designed to embrace the digital transformation facing accounting professionals today, the MS in Accounting Analytics at St. Edward’s is built to prepare business and accounting professionals to sit for the CPA exam* and propel them into executive-level roles in accounting and finance.

The MS in Accounting Analytics provides high-demand skills and higher earning potential when compared to traditional graduate accounting programs and accountants without a master’s degree. The program meets the accounting requirements of the Texas State Board of Public Accountancy (TSBPA) qualifications.*

* Licensure requirements vary by state and students should consult with their state’s licensing boards.

Why earn your MS in Accounting Analytics at St. Edward’s?

St. Edward’s offers small, interactive classes and convenient schedules, well-connected professors, a prime location in Austin and relationships with employers who seek out our graduates. Our high academic standards and personalized approach prepare you to take on a whole new level of success.

Make the most of flexibility

Offered with online with in-person options, this 30-credit hour program is ideal for full-time working professionals. The program can be completed in as little as 12 months for students with an accounting undergraduate degree and 17 months for those with a business undergraduate degree other than accounting. Courses are offered in a 7-week accelerated, online format with in-person options and are taken one at a time.

Build relationships with your professors and colleagues

You’ll learn from award-winning professors with years of accounting experience and insights on the latest industry trends. They’ll get to know you, become trusted advisors and encourage networking among your classmates and the Austin business community.

Earn a prestigious degree

The Bill Munday School of Business is AACSB accredited, which proves our programs have met rigorous international academic standards. In its 2024–2025 Best Colleges rankings, U.S. News & World Report ranked our MS in Accounting Analytics program #12 in the nation and #1 in Texas for student engagement and faculty responsiveness. 

Tailor courses to your goals

For your elective credits, you’ll have access to courses in our MBA program and our MS in Business Analytics. Whether you want to focus on soft skills or dive deeper into analytics, we’ll help you customize your electives to your professional interests.

Enhance your career with a STEM-designated degree

Our MS in Accounting Analytics is a STEM-designated degree. STEM degrees provide increased quantitative and technical rigor, making you a strong candidate for in-demand jobs focused on these skills. If you’re an international student, a STEM degree allows you to work in the U.S. at a job that uses your technical skills for up to 3 years without needing sponsorship. Connect with Graduate Advising Services to learn more.

Take advantage of F-1 visa eligibility

Graduate students with F-1 visas are eligible for the MS in Accounting Analytics program when they choose the in-person course options offered. F-1 graduate students cannot enroll in a 100% online program of study. 

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Reap the Rewards of Austin

Austin is one of the fast-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections allow you to immerse yourself in a dynamic business environment where CPAs are in demand.

What do our graduates do?

Our students have been recruited by the Big Four, such as KPMG (Klynveld Peat Marwick Goerdeler) and E&Y (Ernst & Young) as well as by medium- and small-sized public accounting firms. They also go into industry, working for in-house accounting departments for corporations, financial institutions, government agencies and nonprofit organizations.

Explore Details About the MS in Accounting Analytics

Thank you for your interest in the Master of Science in Accounting and Analytics program. If you are looking to complete your 150 hours and/or accounting courses needed for the CPA certification, are seeking a career in accounting, or are a working professional who wants to advance your career, then this degree should be a perfect fit for you.

The Accounting and Analytics program is designed to prepare accounting and business professionals to sit for the Texas CPA exam, with an emphasis on the skills accounting employers are seeking. What sets St. Edward’s graduates apart is our Holy Cross mission of educating not only the mind but also the heart. 

St. Edward’s is a Holy Cross university with a dedicated staff supporting you in the program. Our small class size ensures your ability to get individual attention from our dedicated instructors. Through online activities and breakout rooms, you will have the opportunity to form a network with your classmates that will last a lifetime. 

Our courses are a mix of 7-week and 14-week classes. Our graduates have found positions at the Big Four accounting firms, small and mid-size accounting firms, as well as in industry. St. Edward’s is an AACSB-accredited business school and ranked a “best university” by U.S. News & World Report.

I encourage you to take a close look at our program. I believe you will find it to be an exciting opportunity that will further your career, preparing you to take the CPA exam. If you would like to discuss the program further, do not hesitate to contact me at kathl@stedwards.edu

Katherine Lopez, PhD
Director, MS in Accounting and Analytics


Check Out This Helpful Q&A 

Katherine Lopez, MS in Accounting and Analytics program director and long-time faculty member, explains how St. Edward’s gives graduates an edge in the evolving accounting and business market.

The MS in Accounting Analytics prepares you to take on virtual accounting environments and unstructured accounting big data, with the goal of solving business problems by constructing meaning out of vast amounts of data. You’ll learn to:

  • Identify and evaluate issues that require the application of professional judgment by conducting professional research within the FASB Accounting Standards Codification.
  • Evaluate financial data and apply relevant professional standards to resolve financial reporting issues of U.S. business entities.
  • Apply knowledge of tax laws for planning and compliance purposes.
  • Use accounting data to identify anomalies and trends to better understand a company, identify areas of potential risk and determine where further investigation may be needed.
  • Evaluate an accounting ethical dilemma by correctly identifying the key stakeholders and appropriately applying an ethical framework to assist them in deciding what action should be taken

After graduation, our students are prepared for jobs with the Big Four, medium- and small-sized public accounting firms and internal accounting departments.

The MS in Accounting Analytics program requires 30 semester credit hours and is designed for students with an undergraduate degree in business*.

The 30-hour program can be completed in as little as 12 months for students with an accounting undergraduate degree and 17 months for students with a business undergraduate degree other than accounting. Courses are offered in a 7-week accelerated, online format with in-person options and are taken one at a time.

*This program is designed to meet the accounting requirements of the Texas CPA certificate. The Texas State Board of Public Accountancy also requires 24 hours of business courses other than in Accounting in order to sit for the CPA exam, including two hours of business communication (see their website for additional information).

 

Three Distinct Paths

1. A Bridge program for students with an undergraduate degree other than accounting who seek to complete their 150 hours and obtain the accounting requirements to sit for the CPA exam, and obtain a CPA license in Texas. 

If students need Intermediate Accounting I and II, the program must be started in the summer.

Sample Degree Plan

  • Intermediate I (1st Summer, 1st 7 weeks)
  • Intermediate II (1st Summer, 2nd 7 weeks)
  • Accounting Theory and Research (Fall, 1st 7 weeks)
  • Auditing (Fall, 2nd 7 weeks)
  • Advanced Accounting Problems (Fall, 14 weeks)
  • Fraud Examination and Forensic Accounting (Spring, 1st 7 weeks)
  • Accounting Ethics (Spring, 2nd 7 weeks)
  • Individual and Corporate Taxation (Spring, 14 weeks)
  • Accounting Analytics (2nd Summer, 2nd 7 weeks)
  • Audit Analytics and Technology (2nd Summer, 1st 7 weeks)

*Students who have taken the equivalent of Intermediate Accounting I, Intermediate Accounting II, Audit, Individual and/or Corporate Taxation may substitute these classes with Accounting Analytics, Business Analytics or MBA electives that meet the student's long-term professional goals. 

*Students who have already taken an ethics and/or research course that meets the requirements to obtain a Texas CPA license may replace Accounting Ethics and/or Accounting Theory and Research, respectively, with Accounting Analytics, Business Analytics or MBA electives that meet the student’s long-term professional goals.

2. A heavy analytics-based program for students with an undergraduate degree who seek to complete their 150 hours and obtain the accounting requirements to obtain a CPA license in Texas.

Sample Degree Plan

  • Audit Analytics and Technology (1st Summer, 1st 7 weeks)
  • Accounting Analytics (1st Summer, 2nd 7 weeks)
  • Accounting Theory and Research (Fall, 1st 7 weeks)
  • 3-Hour Elective from Accounting Analytics, Business Analytics or MBA Program (Fall, 2nd 7 weeks)
  • Advanced Accounting Problems (Fall, 14-weeks)
  • Fraud Examination and Forensic Accounting (Spring, 1st 7 weeks)
  • Accounting Ethics (Spring, 2nd 7 weeks)
  • Individual and Corporate Taxation (Spring, 14-weeks)
  • 3-Hour Elective from Accounting Analytics, Business Analytics or MBA Program (2nd Summer, 1st 7 weeks)
  • 3-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (2nd Summer, 2nd 7 weeks)

*Recommended Business Analytics elective courses for students seeking a stronger analytics background include: 

  • Introduction to Business Analytics and R – BANA 6310
  • Data Summarization and Visualization – BANA 6312
  • Python for Business Analytics – BANA 6320
  • Big Data and Database Management – BANA 6330
  • Inferential Statistics – BANA 6332
  • Predictive Analytics – BANA 6340
  • Simulation Modeling – BANA 6350
  • Artificial Intelligence – BANA 6352
  • Optimization Modeling – BANA 6360

*To complete this degree in 12 months, the student has the option to take 4 courses in their summer session, 2 courses in their summer session and 4 courses in the fall and spring semesters; or 3 courses in their summer session and 4 courses in either the spring or fall semester. 

*Students who have taken the equivalent Individual and/or Corporate Taxation may substitute this course with an Accounting Analytics, Business Analytics or MBA elective that meets the student’s long-term professional goals. 

*Students who have already taken an ethics and/or research course that meets the requirements to obtain a Texas CPA license may replace Accounting Ethics and/or Accounting Theory and Research, respectively, with electives that meet the student's long-term professional goals.

3. For finance or other business majors who seek a master’s degree that will give them a stronger background in accounting and finance, but who are not seeking to meet the requirements to obtain a CPA in Texas.

Sample Degree Plan

  • Intermediate I (1st Summer, 1st 7 weeks)
  • Intermediate II (1st Summer, 2nd 7 weeks)
  • 3-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (Fall, 1st 7 weeks)
  • Auditing (Fall, 2nd 7 weeks)
  • Advanced Accounting Problems (Fall, 14-weeks)
  • Three-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (Spring, 1st 7 weeks)
  • Three-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (Spring, 2nd 7 weeks)
  • Individual and Corporate Taxation (Spring, 14-weeks)
  • Audit Analytics and Technology (2nd Summer, 1st 7 weeks)
  • Accounting Analytics (2nd Summer, 2nd 7 weeks)

*Recommended MBA elective courses for finance students in the Non-CPA-Seeking track include: ACCT/FINCE 6322 Corporate Governance, ACCT/FINC 6320 Valuation, and ACCT/FINC 6316 Financial Statement Analysis.

*Students who have taken the equivalent of Intermediate Accounting I, Intermediate Accounting II, Audit, Individual and/or Corporate Taxation may substitute these classes with Accounting Analytics, Business Analytics or MBA electives that meet the student's long-term professional goals.

Prerequisites for the program: Principles of Accounting I and II, or equivalent.

The Program is 30 hours and can be completed in as little as 12–17 months.

Course Descriptions

Intermediate Accounting I – ACCT 6331

This course covers recording business transactions in accordance with U.S. Generally Accepted Accounting Principles. Topics include: accounting for cash, receivables, inventories, investments, intangibles, current liabilities and contingencies, property, and equipment.

Prerequisites: ACCT 2301 and ACCT 2303 or equivalents.

Intermediate Accounting II – ACCT 6332

This course is a continuation of ACCT 6331, Intermediate Accounting I. It continues the coverage of recording business transactions in accordance with U.S. Generally Accepted Accounting Principles. The course also provides exposure to the use of the FASB’s Accounting Standards Codification website. Topics include: accounting for taxes, pensions, bonds, revenue recognition, and corporate capital.

Prerequisite: Intermediate Accounting I or equivalent.

Auditing – ACCT 6343

An introduction to the theory, concepts and principles of auditing, emphasizing audit evidence, audit risk, ethical conduct and legal restrictions, professional standards, audit planning, and audit reporting.

Prerequisite: Intermediate Accounting I or equivalent.

Individual and Corporate Taxation – ACCT 6340

Introduction to the broad structure of income tax law as it applies to individuals and corporate tax issues. Includes issues associated with the personal tax return, corporate tax returns, and tax planning.

Prerequisite: Intermediate Accounting I or equivalent.

Accounting Theory and Practice – ACCT 6309

Covers accounting theory and the conceptual framework for generally accepted accounting principles and procedures. Includes professional pronouncements and reporting regulations as well as issues involved in the preparation of financial statements. 

Prerequisites: Intermediate Accounting I and Intermediate Accounting II or equivalents.

Advanced Accounting Problems – ACCT 6310

The application of GAAP related to the proper accounting for consolidations, mergers and acquisitions, and the preparation of consolidated financial statements. Accounting for partnerships, reorganizations, estates, and foreign currency translations and transactions is covered. 

Prerequisites: Intermediate Accounting I and Intermediate Accounting II or equivalents.

Accounting Ethics – ACCT 6312

A study of ethical issues in the accounting profession, including analysis of core values and ethical reasoning applied to ethical dilemmas as well as the professional standards of integrity, objectivity and independence. Approved by the Texas State Board of Public Accountancy to qualify candidates to sit for the Certified Public Accountant exam in Texas. 

Prerequisite or concurrent registration: Audit or equivalent.

Fraud Examination and Forensic Accounting – ACCT 6318

A study of occupational fraud and abuse, as well as fraud prevention, detection, and forensic accounting techniques. Topics include: perpetrator behavior and demographics, asset misappropriation, fraudulent financial statements, corruption, fraud investigations and corporate governance policies.

Accounting Analytics – ACCT 6324

This course explores the impact of data analytics on financial accounting and auditing. As technology advances, traditional methods of financial accounting and auditing are also changing. The accounting profession today is faced with the challenge of embracing the power of data analysis in all aspects of accounting practice. Developing the skills necessary for an understanding of how data can be collected and analyzed in financial accounting and auditing settings is critical to the continued advancement and value of the accounting profession. Students will learn seven skills in this course:

  1. Develop an analytics mindset
  2. Understand the process of data scrubbing and preparation
  3. Recognize data quality
  4. Perform basic analysis in descriptive analytics
  5. Analyze data through data manipulation
  6. Solve problems through statistical data analysis
  7. Report results through data visualization
Audit Analytics and Technology – ACCT 6326

This course explores appropriate analytics used in the audit profession, the theory behind advanced audit techniques, and hands-on learning of audit analytic tools and other technologies used in the audit field.

Prerequisite: Audit or equivalent.

Possible Electives

Financial Statement Analysis – ACCT/FINC 6316

Financial statements provide a basis for a wide range of business analyses. The primary goal of this course is for students to learn how to improve business decision-making by taking a set of financial statements and systematically analyzing the data. This course consists of three parts:

  1. Accessing the historical performance of the firm using ratio analysis and cash flow analysis
  2. Forecasting the firm’s future performance
  3. Estimating the equity value of the firm 

This course is designed to help students develop the necessary analytical skills required for careers in corporate management, investment banking, credit analysis, security analysis, or consulting.

Prerequisites: ACCT 2301 and ACCT 2303 or equivalent for ACCT 6316; FINC 6317 or equivalent for FINC 6316.

Valuation – ACCT/FINC 6320

This course builds on the financial theories, intuitions, and tools developed in Financial Management courses. It introduces valuation concepts related to the valuation of projects and business enterprises and to the claims on the cash flows that they generate. Topics covered include forecasting cash flows, discount rate estimation, the interaction between capital structure and value, as well as cost, market, income, and option‐based valuation methods. Students are introduced to the relevant theories and tools and are taught how to apply these theories and tools in realistic settings. 

Prerequisite: FINC 6301 Financial Management or FINC 6317 Finance for Managers.

Corporate Governance – ACCT/FINC 6322

This course is designed to increase individual skills and knowledge of good governance practices such that graduates would be seriously considered for appointment to the board of directors of a small not-for-profit organization. The course aims to increase understanding of the legal, economic, managerial and psychological issues directors confront as well as provide a better appreciation for their normal duties. Using this knowledge, students will be asked also to consider how directors should deal with a range of complex crises: the gradual decline of a company, hostile takeovers, proxy battles, changes in corporate strategy, or the faltering performance of a CEO. While many issues in corporate governance remain controversial, a critical aspect of this course is to acquaint participants with the broad range of governance options, their implementation, best practices, and their consequences. 

Prerequisite: ACCT 2301 and ACCT 2303 or equivalent for ACCT 6322. FINC 6301 Financial Management or FINC 6317 Finance for Managers for FINC 6322.

For more information, view the Graduate Bulletin.

Faculty within The Bill Munday School of Business deliver an impactful education that connects students with the marketplace and prepares them for today’s dynamic business environment. The business school’s curriculum and programs reflect five pillars of the Austin business scene: entrepreneurial thinking, social enterprise, innovation management, global collaboration and business analytics.  

All full-time faculty members in the Accounting Analytics program are CPAs with professional experience working in accounting, and all adjunct professors are currently employed in the field.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

At $37,260, the online Master of Science in Accounting Analytics degree is a smart investment. The skills acquired in this program prepare business and accounting professionals to sit for the CPA exam and move into executive-level roles in accounting and finance. Tuition* includes all course fees but does not include books, comprehensive fees or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable tuition deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

*Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

Financial Aid

The St. Edward’s University Financial Aid Office provides information about financial aid opportunities available to graduate students. Please visit our Financial Aid page or call us at 512-387-3110 if you are interested in additional details.

To apply for the program, students are required to have a bachelor’s degree from an accredited university and complete the application process. Review application dates and submit an application

Need more information? Please contact an Enrollment Counselor at 512-326-7501.

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The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide. Only 30% of business schools nationally and 5% internationally have been awarded this impressive accreditation. 

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