Degree Plan

Major Requirements: 
The Economics degree plan requires 70 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Economics major (PDF).
 

A few examples of the Economics courses students take:

• Microeconomic Theory – Analyze how pricing, output and employment are determined; the role of markets in the allocation of resources; and the types of market structure in a mixed economy.
• Money and Banking – Study the nature of money, the role of the Federal Reserve System, monetary theory and policy, commercial banking, credit structure, financial markets and international finance.
• Law and Economics​ – Learn the basics of our legal and economic systems and examine how regulatory constraints and judicial decisions affect our market economy. Areas of study will include property rights, contract law, criminal law and antitrust.

Because an Economics degree develops intellectual ability, quantitative strength and critical thinking, students in this program bring relevant skills to their experience outside the classroom. They participate in internships, conduct research and practice leadership in student organizations.

Economics Club

The Economics Club promotes an interest in economic ideas at St. Edward’s University. The club acts as a forum for discussion of economic issues and as an information exchange regarding economics careers and graduate programs. It also fosters social interactions among students interested in economics. Learn more about the Economics Club and other student organizations recommended by The Bill Munday School of Business.

Research

Faculty in the Finance and Economics Department are dedicated to conducting research that influences the profession and benefits the Austin community. They often include interested Economics students in the research and reporting process. For example, professors and students collaborated on research that determined the economic impact of the Austin Marathon. Their work revealed that the sports event created $34 million in revenue for the city and the local business community

Students pursuing the Economics minor analyze and comprehend global, regional and local issues by learning how goods and services are produced and distributed worldwide.

Required Courses:

• Microeconomic Principles – ECON 2301
• Macroeconomic Principles – ECON 2302
• Any Upper-Division ECON Courses (12 hours) – ECON 3000+

Total Hours: 18

Are you a current student? Contact your advisor for next steps in declaring your major or minor.

At St. Edward’s, our faculty are outstanding scholars, thought leaders, teachers and mentors who bring energy and enthusiasm to our vibrant learning community. They take pride in getting to know you, helping you achieve your goals, and celebrating your successes.

Our faculty members stay active in their fields, specializing in areas such as industrial organization, asymmetric information, data analysis, heterodox economics, statistics, and the economics of networks and high-technology markets. With years of industry expertise, they help connect students to valuable learning and growth opportunities that enhance career development.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

Degree Plan

Major Requirements: 
The Bachelor of Business Administration (BBA) in Digital Media Management requires 72 hours of major coursework.

General Education Requirements: 
The Digital Media Management degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses and electives.

View and download the full degree plan for our Digital Media Management major (PDF).
 

A few examples of the Digital Media Management major courses students take:

• Social Media Marketing – Learn to apply social networking for personal and corporate branding, and gain the analytical skills you need to manage and measure social marketing efforts.
• Digital Interactive Technology – How is digital content created and delivered? Gain hands-on experience developing a website with publishing software, server technologies and transaction systems.
• Digital Marketing and Analytics – Apply digital marketing concepts to analyze an organization’s online presence — through a customer’s eyes — and analyze the effects of creating this online identity.

Are you seeking a digital marketing emphasis?

Learn about our Digital Marketing minor that prepares you to enter the workforce ready and able to use the latest digital marketing technologies — and with industry-recognized certifications to prove it.

Our location in Austin, Texas, a booming tech hub, puts Digital Media Management students in the perfect position to interact with business leaders in the tech or startup industries.

Austin Partnerships

The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience in the field — Austin Inno, Austin Technology Council, United States Liability Insurance (USLI) and Women Who Code, to name a few.

Conferences

South by Southwest (SXSW), a tech conference and festival, brings innovation and industry leaders to Austin each March. Students can volunteer or attend and gain access to global thought leadership in their industry.

Sponsorship to Events

Each year, several Digital Media Management students attend conferences to present their research findings and network with digital professionals. Some have even received funding to attend conferences through Marketing EDGE.

Our faculty brings digital media management expertise and a wealth of industry experience to the classroom. They are passionate about connecting and cultivating lifelong learners, and many are involved with business communities and professional organizations that students can leverage as they pursue internships or full-time employment. 

Major Requirements: 
The BBA in Business Administration requires 69 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Business Administration major (PDF).
 

A few examples of the Business Administration courses students take:

• International Business Administration – Work in teams to research current business environments, and gain an understanding of the business ethics and concepts used in developed versus developing nations.
• Strategic Business Analysis and Practice – Learn to gather, analyze and use data in making executive decisions. This course examines business practice from the executive team’s perspective.
• Internship – Participate in a public or private, paid or unpaid, internship at an organization, and reflect on the experience by demonstrating your accomplishments and development of skills.

Business Administration majors at St. Edward’s complete internships, take advantage of the Munday School of Business’ close connections with Austin organizations and earn valuable certifications that give them an edge.

Learn by Doing

In the Social Responsibility of Business course, you’ll participate in a service activity in the community and write a paper about the experience. You’ll also work in a team to create a new product or service for a company that will meet a social need for an underserved community.

In the Organizational Behavior and Leading Teams course, students work in teams to interview top leaders in local businesses and non-profit organizations. In addition to learning about leadership and building their networks, students devise plans to develop their own leadership skills.

St. Edward’s has a full-scale, state-of-the-art Bloomberg Finance lab (with 12 terminals). Students can earn three Bloomberg certifications on campus. Earn a Bloomberg Certification to boost your skill set and marketability. The eight-hour, self-directed course on Bloomberg Market Concepts covers economics, fixed income, equities and currencies; how to use the Terminal; and portfolio management. Including a Bloomberg Certification or @bloomberg.net email address on your resume and LinkedIn profile shows prospective employers you know how to use the Terminal.

Internships

You’ll complete at least one internship before graduation. In recent semesters, Business Administration majors have completed internships at the following organizations:

• GTS Technology Solutions
• Moody Center
• U.S. Embassy in Mexico City
• Urbanspace Interiors and Realty
• Adlucent digital marketing agency
• Austin FC
• CrowdStrike
• Dell
• J.P. Morgan Chase
• Marsh McLennan Agency
• Texas Instruments
• NXP Semiconductor
• Visit Austin convention services
• Transamerica Financial Advisers
• Pearl Events Austin, which specializes in weddings and social and corporate functions
• Texas International Education Consortium
• OpenStack Foundation

Student Organizations

Beta Gamma Sigma is the international honor society for AACSB accredited business schools.

Delta Sigma Pi is the coed business fraternity that is both a professional and social club. It has been a key presence on the hilltop for more than 50 years. In recent semesters members have attended a panel presentation about digital marketing and a talk about real estate investment careers; traveled to a leadership conference in Kansas City; networked at a happy hour with alumni; and made sandwiches for people living on the street.

Develop your startup ideas with the help of a professional mentor and practice pitching them at the iChallenge Innovators’ Summit, the iChallenge Pitch Competition, and the Business Plan Pitch Competition.

Minor for Non-Business Students

This minor is designed for all students majoring in degrees outside of The Bill Munday School of Business as a way to enhance their business knowledge and skill set.

Required Courses (9 Hours):

• Quantitative Methods for Business – MATH 1312  
• Introduction to Business –BUSI 1301 

Choose one of the following:

• Financial Accounting – ACCT 2301
• Principles of Market Analysis – ECON 2301  
• Money and Markets – ECON 2302  
• Business Statistics – BUSI 2305  
• Introduction to Entrepreneurship – ENTR 2301 

Electives (Choose 3):

• Social Enterprise – BUSI 3322
• The Art and Science of Negotiation – BUSI 3324
• Project Management – BUSI 3326
• Social Responsibility of Business – BUSI 3328
• Business Communication – BUSI 3330
• Human Resources Management – MGMT 3332
• Organizational Behavior / Leading Teams and Organizations – MGMT 3334
• International Management – MGMT 3338
• Principles of Operations (BUSI 2305 is a prerequisite) –MGMT 3340
• Business Intelligence (BUSI 2305 is a prerequisite) – BUSI 3333
• Special Topics – BUSI 3399
• International Business – IBUS 4380

Total Hours: 18

Students interested in a quantitative or operations track can choose Business Statistics (BUSI 2305), Business Intelligence (BUSI 3333), and Principles of Operations (MGMT 3340).

Are you a current student? Contact your advisor for next steps in declaring your major or minor.

Our Business Administration faculty members have a broad range of business experience, which informs their teaching and provides a balance between theory and practice. Faculty members have students consult with organizations in the Austin area on real-world projects that encourage teamwork and problem-solving.

Kathleen Wilburn, professor of Management, knows that business is about more than just money. She teaches courses in leadership and social responsibility. Her advice for graduates?

"Identify your own values first; then find a company that shares those values. Look for an organization that has a purpose beyond the profit. It should include people, planet and profit in its strategy."

View a list of our faculty members and their contact information on the Department of Management webpage.

Degree Plan

Major Requirements: 
The Accounting Information Technology degree program requires 97 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Accounting Information Technology program (PDF).

A few examples of the Accounting Information Technology courses students take:

• Accounting Information Systems – Examine fundamental accounting information systems. The course focuses on semantic modeling and systems design; the relationship of system and organization; and objectives, policies, procedures and plans.
• Database Theory and Applications – Receive an introduction to database concepts, data models, data description languages, query facilities, file organization, file security and data integrity/reliability.
• Web Programming – Learn online programming concepts, including form processing scripts, data structure, basic database connectivity and the appropriate structure and style for the World Wide Web.

As a student in the Accounting Information Technology program, you’ll have the chance to apply what you’ve learned in internships, classes and student organizations that connect you with Austin companies.

Internships

Accounting Information Technology students apply what they learn during internships at “Big Four” firms such as Deloitte and KPMG, national firms such as RSM, and local accounting firms.

 At St. Edward’s, Accounting majors can complete a full-time, “busy season” internship from January to March. These students take accounting courses in a compressed semester after busy season, allowing them to be fully immersed in the professional world for this important time. Students have recently interned with RSM, KPMG and Deloitte as part of this program and have been extended full-time offers after the internship. This option is also available to Accounting Information Technology majors who plan ahead carefully; because AIT requires 150 hours of course work the scheduling is more complicated, but students can make it happen. Some AIT majors choose to intern over the summer to focus on completing their courses during the school year.

Case Studies

In the Accounting Information Systems course, you’ll learn how accounting systems work and how data flows in and out of a system. You’ll interview people at an Austin company — past examples include a major grocery chain and a driving range — about one of its processes, such as payroll, collections or inventory. You’ll document the process and the company’s internal controls and offer suggestions for improvement based on what you’ve learned in the course.

Research

Accounting Information Technology majors take a research course that prepares you for the CPA exam. The exam requires you to understand and analyze an accounting database to answer questions, and the course is designed to help you develop this skillset. You’ll work with your professor to choose a topic, develop an argument, research the topic and present your conclusions. Students have presented their work at SOURCE, the on-campus undergraduate research forum, and at the Honors Thesis Symposium. Recent topics include:

• “Bounty Hunting on Wall Street: How to Become a Successful Activist Short Seller”
• “Examining U.S. GAAP’s [Generally Accepted Accounting Principles] updated Revenue Recognition Standard and its Impact on the Software Industry”

Student Organizations

Get to know your fellow students and learn about career options in the Accounting Club. The Accounting club holds several events and invites guest speakers. At Meet the Firms, students hear from representatives of accounting firms about hiring expectations, what their work life really looks like, and the CPA exam.

Delta Sigma Pi is a coed business fraternity that is both a professional and social club. In recent semesters members have attended a panel presentation about digital marketing and a talk about real estate investment careers; traveled to a leadership conference in Kansas City, networked at a happy hour with alumni; and made sandwiches for people living on the street.

Our Accounting faculty members bring experience in the accounting profession — as auditors, tax practitioners, business consultants and government administrators — to their instruction and research. They teach students a combination of qualitative, quantitative and ethical reasoning skills that prepare them for the global economy.

Our Computer Information Technology faculty bring knowledge in database management, software application design and consulting for process improvements. Their courses ensure students gain experience with ever-changing technologies.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

Degree Plan

Major Requirements: 
The BBA in Accounting requires 66 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

A few examples of the Accounting courses students take:

• Federal Tax – Learn to identify tax issues, understand and apply tax law, prepare tax filings and conduct professional research.
• Audit – Get introduced to the theory, concepts and principles of auditing. The course will emphasize audit evidence, audit risk, ethical conduct and legal restrictions, professional standards, audit planning, data analytics and audit reports.
• Accounting Internship – Gain course credit and accounting experience, and make connections between classroom theory and its application in professional practice.

View the full degree plan PDF for our Accounting major (Option 1 – Traditional course sequencing).

Mini-Mester Option

Take advantage of a mini-mester option, allowing you to work full time in an internship, stay on track for your degree and complete additional courses in a compressed time frame.

The mini-mester option includes a co-requisite of a six-credit hour internship (at least 240 hours of work in a public accounting environment), followed by two three-credit hour courses in a compressed mini-mester. These three-credit hour courses include Legal Environment of Business for Accountants and Accounting Ethics and are offered from mid-April until the end of the spring semester.

View the full degree plan PDF for our Accounting major  (Option 2 – Full-time internship and mini-mester sequencing).

Speak with your advisor to determine which degree-plan option is the best fit for your academic and career objectives.

Companies frequently look for CEOs with a strong foundation in accounting because these candidates understand the financial consequences of business decisions.

Professional Certifications

Career advancement generally requires attaining professional credentials such as a Certified Public Accountant (CPA), Certified Management Accountant (CMA), Certified Internal Auditor (CIA) or Certified Fraud Examiner (CFE).

To earn a CPA credential, students must:

• Meet with an Accounting faculty advisor early on to make sure their degree plan will satisfy CPA requirements.
• Complete 150 semester credit hours in specific, approved academic courses (the minimum required to sit for the Texas CPA exam). All Accounting courses meet the requirements of the Texas State Board of Public Accountancy.

The St. Edward’s Accounting program will prepare you to become an ethical, detail-oriented professional. You’ll develop your skills in internship, volunteer and student organization settings. And you’ll have the chance to conduct research into accounting topics and present your work at professional conferences.

Internships

In the spring, Accounting students can complete a full-time, “busy season” internship during either the audit busy season (January to mid-March) or the tax busy season (January to mid-April). Your Accounting courses will begin in a compressed semester after the busy season, allowing you to be fully immersed in the professional world for this important time. Students have recently interned with KPMG and Deloitte as part of this program and have been extended full-time offers after the internship.

Additional Accounting internships include the following:

• The “Big Four” firms: KPMG, Deloitte, PwC and EY
• Audit, tax and consulting firm RSM
• Salling Madeley, PLLC
• WP Engine in Austin
• Disney College Program
• New York Mets
• Texas Comptroller of Public Accounts
• BDO USA, Assurance, Accounting, Tax & Advisory Services
• BKD, CPA Firm, Accountants & Financial Accounting
• Maxwell, Locke & Ritter
• Weaver,  Assurance, Tax & Advisory Firm

Service Experiences

Accounting majors help residents of an Austin affordable housing community complete their tax returns. This is a good opportunity to give back to the community while learning what tax preparation looks like in practice.

Student Organizations

Get to know your fellow students and learn about career options in the Accounting Club and the annual Accounting Student Retreat.

A minor in Accounting can be useful for students in almost any discipline because accounting plays a role in nearly every type of organization.

Required Courses:

• Financial Accounting – ACCT 2301
• AManagerial Accounting – CCT 2303 
• Intermediate Accounting I – ACCT 3331 
• Intermediate Accounting II – ACCT 3332
• Cost Accounting – ACCT 3333
• Federal Taxation – ACCT 3334 
• Accounting Information Systems – ACCT 4346  

Total Hours: 21

Are you a current student? Contact your advisor for next steps in declaring your major or minor.

Our Accounting faculty members bring experience in the accounting profession — as auditors, tax practitioners, business consultants and government administrators — to their instruction and research. They teach students a combination of qualitative, quantitative and ethical reasoning skills that prepare them for the global economy.

In addition to holding the CPA license, many of the faculty members hold credentials such as Certified Fraud Examiner and Chartered Global Management Accountant.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

Thank you for your interest in the Master of Science in Business Analytics program at St. Edward’s University. A master’s degree in Business Analytics will prepare you for a rewarding career path as business analytics is one of today’s fastest-growing professions. Organizations, big and small, in virtually all segments of the economy, increasingly rely on data analysis to boost process efficiency, enhance customer (and employee) satisfaction, increase product/service innovation, mitigate risk and achieve all-around performance excellence.

The Business Analytics program is designed for individuals from a limitless range of educational and work backgrounds, but who have in common a strong interest in problem-solving, critical thinking, methodical analysis, intellectual curiosity and effective communication. It is not assumed that you enter the program with any particular computer programming skills or mathematical knowledge beyond basic algebra.

The four stages of business analytics in which you will be versed include: descriptive analytics –summarizing and characterizing past outcomes; diagnostic analytics – determining the factors and events that contributed to past outcomes; predictive analytics – forecasting likely outcomes with and without changes being made; and prescriptive analytics – solving for the changes that will maximize good outcomes and minimize bad ones.

Your instructors have considerable experience in both applying and teaching the concepts, methods and algorithms to which you will be exposed. With their patient guidance and determination, you will gain the skill set needed to successfully carry out, as well as oversee, business analytics projects. I wish you much success in your pursuit of the MSBA degree and a satisfying career in the discipline.

– Yongshin Park, PhD

   Director, MS in Business Analytics

Learning Goals:
Our Business Analytics program prepares students with knowledge and skills that are in high demand in the workplace. You’ll learn to analyze historical data for trends and patterns, diagnose problems, forecast and predict future outcomes, and help model scenarios to make data-driven decisions. When you graduate, you’ll have the ability to:

• Translate a problem or opportunity described by a layperson to a technical model formulation. 
• Identifying the appropriate analytical tool(s) for a particular objective.      
• Execute the most-used methods for descriptive, diagnostic, predictive and prescriptive business analysis.  
• Apply analytics to a variety of business functions at different levels for decision-making.
• Contribute to the decision-making process by producing clear courses of action for consideration by managers.
• Work fluently in Tableau, Python, R, Power BI, SQL and Arena software.

Outcomes:
An individual graduating from the program without relevant work experience is expected to immediately qualify for an entry-level position such as a junior business analyst. With prior or gained experience, an individual can assume a mid-level role of lead or senior business analyst overseeing teams and large-scale projects.

The breadth of functional business decisions covered in the Business Analytics program makes our graduates strong candidates for advancement to high-level administrative positions with titles such as business analytics director and even chief operations officer.

Offered with online or hybrid options, the MS in Business Analytics is a 30-credit hour program that can be completed in 12–18 months while working full-time. Courses are offered in a 7-week accelerated, online format with in-person options and are taken one at a time. The program culminates with a Capstone final project. 

Core Courses:

• Introduction to Business Analytics and R – BANA 6310
• Data Summarization and Visualization – BANA 6312
• Python for Business Analytics – BANA 6320
• Big Data and Database Management – BANA 6330
• Inferential Statistics – BANA 6332
• Predictive Analytics – BANA 6340
• Simulation Modeling – BANA 6350
• Artificial Intelligence and Machine Learning – BANA 6352
• Optimization Modeling – BANA 6360
• Business Analytics Practicum – BANA 6370

View and download the Graduate Bulletin PDF.

Detailed Course Descriptions:

Introduction to Business Analytics and R – BANA 6310

This course presents an introduction to the concepts of data analysis and the tools that are used to perform daily functions. It is broken into two major components. The first is to introduce the conceptual framework of business analytics, including the ethical issues and social impact of data analytics. The second is to build familiarity with the basic R toolkit for statistical analysis and graphics, such as data manipulation, exploratory data visualization and application of fundamental data mining techniques. 

Prerequisite: None

Data Summarization and Visualization – BANA 6312

This course introduces students to principles of data visualization and techniques for interactively depicting large datasets. Students learn storytelling and practice with advanced tools to communicate information and data insights clearly and effectively through dashboards. Students gain hands-on experience using interactive data visualization software to create the desired output. Topics include: time series, statistical data graphics, multivariate displays, geospatial displays, dashboards, and interactive and animated displays. 

Prerequisite: None

Python for Business Analytics – BANA 6320

Python is one of the highly demanded programming languages for business analysts due to its simplicity, versatility, efficiency and community support. This course is designed as an introduction to Python programming to analyze data. Students will explore fundamental programming with hands-on activities that help them build applications using Python. Topics covered in this course are data wrangling and management, summarizing the data, visualization, statistical analysis, and prediction using data analysis libraries such as Pandas, MatPlotLib, Numpy, Scipy, and more. 

Prerequisite: BANA 6332

Big Data and Database Management – BANA 6330

The primary goals of this course are to teach proven techniques for managing organizational data resources and dealing with the 3 V concepts (volume, velocity and variety) associated with big data. Students learn to design and implement a database using relational database management systems (RDBMS). Students gain step-by-step instruction and hands-on experience with MySQL. Topics include building, modeling, and administering a database, data warehousing, data integration and data security, and ethical and legal issues surrounding the use of data in our modern society. 

Prerequisite: None

Inferential Statistics – BANA 6332

This course focuses on the understanding and application of inferential statistics in the decision-making process. Students develop the statistical foundation that underpins business analysis and machine learning. Foundation concepts include probability distribution, interval estimation, hypothesis testing, Bayesian statistics, multivariate analysis (cluster analysis) and statistical control chart. The statistical approach to decision-making is based on cutting-edge computer programs and analysis of large-scale data. Hence, the emphasis of this course is placed on combining programming techniques and statistical concepts simultaneously through the analysis of real-life data sets taken from various sources.

Prerequisite: None

Predictive Analytics – BANA 6340

This course introduces students to predictive modeling methods and tools. The topics covered include logistic regression, classification and regression tree (CART), random forest, support vector machine, nonparametric kernel estimation, lasso, ARIMA, and text analytics. Students learn how to develop relevant analytic questions and learn multiple methods to evaluate the performance of predictive models to select the most appropriate one. Statistical software packages, such as R or Python, are used for statistical computing. This course helps students internalize a core set of practical and effective skills for projection analysis and apply them to solve real-world problems. 

Prerequisite: BANA 6310

Simulation Modeling – BANA 6350

In this course, students learn how to better understand the behavior of a real process that is subject to uncertainty using a model of the process. Simulation models are developed containing the mathematical expressions and logical relationships that are then used to compute the process output values for a given set of input values. Methodically changing process assumptions and operating policies in the simulation model and rerunning it can provide insight into how changes will affect the operation of the real process. Students gain experience in flowcharting a process, developing a computerized simulation model, deciding the experimental design of their analysis, interpreting the output of the computer model and making recommendations for decision makers. 

Prerequisite: None

Artificial Intelligence and Machine Learning – BANA 6352

This course introduces students to fundamental artificial intelligence (AI) and machine learning concepts and their business applications. The course covers terms, concepts and essential algorithms, including augmented intelligence, knowledge representation and reasoning, machine learning, deep learning, pattern recognition, neural networks, and natural language processing. Students get hands-on experiences with natural language processing technologies.

Prerequisite: None

Optimization Modeling – BANA 6360

In this course, students learn how to use prescriptive analytics methods classified as optimization approaches. The forms of mathematical programming methods covered include linear and nonlinear, integer and noninteger, deterministic and stochastic, as well as single- and multiple-objective. In applying prescriptive analytics methods to problems in a variety of business functions, students are exposed to all the steps of decision modeling, from problem formulation to the identification of alternative solutions and the sensitivity of the solutions to the assumptions made. 

Prerequisite: None

Business Analytics Practicum – BANA 6370

In this course, students apply the descriptive, predictive, and prescriptive analytical methods they have studied throughout the program to decision-making in different functional areas of an organization including finance, marketing, operations and human resources. Data relevant to a decision are identified, organized and summarized. Relationships between variables are recognized, and projection models are developed. Best courses of action are determined using tools such as optimization, simulation and artificial intelligence. Students gain practice at not only applying analytical tools but also communicating the output of the tools in a clear, concise manner. 

Prerequisites: Final term or w/Director’s approval

Technologies:

Students will gain experience with the following technologies:

• Python (general-purpose programming language)
• Pycharm (Python integrated development environment - IDE)
• R (statistical computing and graphics package)
• RStudio (R integrated development environment - IDE)
• Power BI (interactive data visualization package)
• SQL (Structured Query Language for databases)
• GAMS (General Algebraic Modeling System for optimization)
• Arena (discrete-event simulation package)
• Excel (spreadsheet package)
• Anaconda (open-source DS, AI, and ML software distributor)
• Jupyter (interactive computing platform)
• Kaggle (online community of data analysts)
• Github (Internet hosting service for software development)

Our faculty in the MS in Business Analytics program work to strike the ideal balance between theoretical and practical skills. They care about your success, and they do their best to equip you with the tools you need to navigate complex scenarios where data analysis can be utilized to the benefit of customers, employees and the enterprise. 

At $36,000, the online Master of Science in Business Analytics degree is a smart investment. The skills acquired in this program position you for a career in business analytics. Tuition* includes all course fees but does not include books, comprehensive fees or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable tuition deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

*Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

Financial Aid

The St. Edward’s University Financial Aid Office provides information about financial aid opportunities available to graduate students. Please visit our Financial Aid page or call us at (512) 387-3110 if you are interested in additional details.

To apply for the program, students are required to have a bachelor’s degree from an accredited university and complete the application process. For application dates and to submit an application, please go to the Graduate Application Page. 

Need more information? Please contact an Enrollment Counselor at (512) 326-7501.

Thank you for your interest in the Master of Science in Accounting and Analytics program. If you are looking to complete your 150 hours and/or accounting courses needed for the CPA certification, are seeking a career in accounting, or are a working professional who wants to advance your career, then this degree should be a perfect fit for you.

The Accounting and Analytics program is designed to prepare accounting and business professionals to sit for the Texas CPA exam, with an emphasis on the skills accounting employers are seeking. What sets St. Edward’s graduates apart is our Holy Cross mission of educating not only the mind but also the heart. 

St. Edward’s is a Holy Cross university with a dedicated staff supporting you in the program. Our small class size ensures your ability to get individual attention from our dedicated instructors. Through online activities and breakout rooms, you will have the opportunity to form a network with your classmates that will last a lifetime. 

Our courses are a mix of 7-week and 14-week classes. Our graduates have found positions at the Big Four accounting firms, small and mid-size accounting firms, as well as in industry. St. Edward’s is an AACSB-accredited business school and ranked a “best university” by U.S. News & World Report.

I encourage you to take a close look at our program. I believe you will find it to be an exciting opportunity that will further your career, preparing you to take the CPA exam. If you would like to discuss the program further, do not hesitate to contact me at kathl@stedwards.edu. 

Katherine Lopez, PhD
Director, MS in Accounting and Analytics

Check Out This Helpful Q&A 

Katherine Lopez, MS in Accounting and Analytics program director and long-time faculty member, explains how St. Edward’s gives graduates an edge in the evolving accounting and business market.

The MS in Accounting Analytics prepares you to take on virtual accounting environments and unstructured accounting big data, with the goal of solving business problems by constructing meaning out of vast amounts of data. You’ll learn to:

• Identify and evaluate issues that require the application of professional judgment by conducting professional research within the FASB Accounting Standards Codification.
• Evaluate financial data and apply relevant professional standards to resolve financial reporting issues of U.S. business entities.
• Apply knowledge of tax laws for planning and compliance purposes.
• Use accounting data to identify anomalies and trends to better understand a company, identify areas of potential risk and determine where further investigation may be needed.
• Evaluate an accounting ethical dilemma by correctly identifying the key stakeholders and appropriately applying an ethical framework to assist them in deciding what action should be taken

After graduation, our students are prepared for jobs with the Big Four, medium- and small-sized public accounting firms and internal accounting departments.

The MS in Accounting Analytics program requires 30 semester credit hours and is designed for students with an undergraduate degree in business*.

The 30-hour program can be completed in as little as 12 months for students with an accounting undergraduate degree and 17 months for students with a business undergraduate degree other than accounting. Courses are offered in a 7-week accelerated, online format with in-person options and are taken one at a time.

*This program is designed to meet the accounting requirements of the Texas CPA certificate. The Texas State Board of Public Accountancy also requires 24 hours of business courses other than in Accounting in order to sit for the CPA exam, including two hours of business communication (see their website for additional information).

Three Distinct Paths

1. A Bridge program for students with an undergraduate degree other than accounting who seek to complete their 150 hours and obtain the accounting requirements to sit for the CPA exam, and obtain a CPA license in Texas. 

If students need Intermediate Accounting I and II, the program must be started in the summer.

Sample Degree Plan

• Intermediate I (1st Summer, 1st 7 weeks)
• Intermediate II (1st Summer, 2nd 7 weeks)
• Accounting Theory and Research (Fall, 1st 7 weeks)
• Auditing (Fall, 2nd 7 weeks)
• Advanced Accounting Problems (Fall, 14 weeks)
• Fraud Examination and Forensic Accounting (Spring, 1st 7 weeks)
• Accounting Ethics (Spring, 2nd 7 weeks)
• Individual and Corporate Taxation (Spring, 14 weeks)
• Accounting Analytics (2nd Summer, 2nd 7 weeks)
• Audit Analytics and Technology (2nd Summer, 1st 7 weeks)

*Students who have taken the equivalent of Intermediate Accounting I, Intermediate Accounting II, Audit, Individual and/or Corporate Taxation may substitute these classes with Accounting Analytics, Business Analytics or MBA electives that meet the student's long-term professional goals. 

*Students who have already taken an ethics and/or research course that meets the requirements to obtain a Texas CPA license may replace Accounting Ethics and/or Accounting Theory and Research, respectively, with Accounting Analytics, Business Analytics or MBA electives that meet the student’s long-term professional goals.

2. A heavy analytics-based program for students with an undergraduate degree who seek to complete their 150 hours and obtain the accounting requirements to obtain a CPA license in Texas.

Sample Degree Plan

• Audit Analytics and Technology (1st Summer, 1st 7 weeks)
• Accounting Analytics (1st Summer, 2nd 7 weeks)
• Accounting Theory and Research (Fall, 1st 7 weeks)
• 3-Hour Elective from Accounting Analytics, Business Analytics or MBA Program (Fall, 2nd 7 weeks)
• Advanced Accounting Problems (Fall, 14-weeks)
• Fraud Examination and Forensic Accounting (Spring, 1st 7 weeks)
• Accounting Ethics (Spring, 2nd 7 weeks)
• Individual and Corporate Taxation (Spring, 14-weeks)
• 3-Hour Elective from Accounting Analytics, Business Analytics or MBA Program (2nd Summer, 1st 7 weeks)
• 3-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (2nd Summer, 2nd 7 weeks)

*Recommended Business Analytics elective courses for students seeking a stronger analytics background include: 

• Introduction to Business Analytics and R – BANA 6310
• Data Summarization and Visualization – BANA 6312
• Python for Business Analytics – BANA 6320
• Big Data and Database Management – BANA 6330
• Inferential Statistics – BANA 6332
• Predictive Analytics – BANA 6340
• Simulation Modeling – BANA 6350
• Artificial Intelligence – BANA 6352
• Optimization Modeling – BANA 6360

*To complete this degree in 12 months, the student has the option to take 4 courses in their summer session, 2 courses in their summer session and 4 courses in the fall and spring semesters; or 3 courses in their summer session and 4 courses in either the spring or fall semester. 

*Students who have taken the equivalent Individual and/or Corporate Taxation may substitute this course with an Accounting Analytics, Business Analytics or MBA elective that meets the student’s long-term professional goals. 

*Students who have already taken an ethics and/or research course that meets the requirements to obtain a Texas CPA license may replace Accounting Ethics and/or Accounting Theory and Research, respectively, with electives that meet the student's long-term professional goals.

3. For finance or other business majors who seek a master’s degree that will give them a stronger background in accounting and finance, but who are not seeking to meet the requirements to obtain a CPA in Texas.

Sample Degree Plan

• Intermediate I (1st Summer, 1st 7 weeks)
• Intermediate II (1st Summer, 2nd 7 weeks)
• 3-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (Fall, 1st 7 weeks)
• Auditing (Fall, 2nd 7 weeks)
• Advanced Accounting Problems (Fall, 14-weeks)
• Three-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (Spring, 1st 7 weeks)
• Three-Hour Elective from the Accounting Analytics, Business Analytics or MBA Program (Spring, 2nd 7 weeks)
• Individual and Corporate Taxation (Spring, 14-weeks)
• Audit Analytics and Technology (2nd Summer, 1st 7 weeks)
• Accounting Analytics (2nd Summer, 2nd 7 weeks)

*Recommended MBA elective courses for finance students in the Non-CPA-Seeking track include: ACCT/FINCE 6322 Corporate Governance, ACCT/FINC 6320 Valuation, and ACCT/FINC 6316 Financial Statement Analysis.

*Students who have taken the equivalent of Intermediate Accounting I, Intermediate Accounting II, Audit, Individual and/or Corporate Taxation may substitute these classes with Accounting Analytics, Business Analytics or MBA electives that meet the student's long-term professional goals.

Prerequisites for the program: Principles of Accounting I and II, or equivalent.

The Program is 30 hours and can be completed in as little as 12–17 months.

Course Descriptions

Intermediate Accounting I – ACCT 6331

This course covers recording business transactions in accordance with U.S. Generally Accepted Accounting Principles. Topics include: accounting for cash, receivables, inventories, investments, intangibles, current liabilities and contingencies, property, and equipment.

Prerequisites: ACCT 2301 and ACCT 2303 or equivalents.

Intermediate Accounting II – ACCT 6332

This course is a continuation of ACCT 6331, Intermediate Accounting I. It continues the coverage of recording business transactions in accordance with U.S. Generally Accepted Accounting Principles. The course also provides exposure to the use of the FASB’s Accounting Standards Codification website. Topics include: accounting for taxes, pensions, bonds, revenue recognition, and corporate capital.

Prerequisite: Intermediate Accounting I or equivalent.

Auditing – ACCT 6343

An introduction to the theory, concepts and principles of auditing, emphasizing audit evidence, audit risk, ethical conduct and legal restrictions, professional standards, audit planning, and audit reporting.

Prerequisite: Intermediate Accounting I or equivalent.

Individual and Corporate Taxation – ACCT 6340

Introduction to the broad structure of income tax law as it applies to individuals and corporate tax issues. Includes issues associated with the personal tax return, corporate tax returns, and tax planning.

Prerequisite: Intermediate Accounting I or equivalent.

Accounting Theory and Practice – ACCT 6309

Covers accounting theory and the conceptual framework for generally accepted accounting principles and procedures. Includes professional pronouncements and reporting regulations as well as issues involved in the preparation of financial statements. 

Prerequisites: Intermediate Accounting I and Intermediate Accounting II or equivalents.

Advanced Accounting Problems – ACCT 6310

The application of GAAP related to the proper accounting for consolidations, mergers and acquisitions, and the preparation of consolidated financial statements. Accounting for partnerships, reorganizations, estates, and foreign currency translations and transactions is covered. 

Prerequisites: Intermediate Accounting I and Intermediate Accounting II or equivalents.

Accounting Ethics – ACCT 6312

A study of ethical issues in the accounting profession, including analysis of core values and ethical reasoning applied to ethical dilemmas as well as the professional standards of integrity, objectivity and independence. Approved by the Texas State Board of Public Accountancy to qualify candidates to sit for the Certified Public Accountant exam in Texas. 

Prerequisite or concurrent registration: Audit or equivalent.

Fraud Examination and Forensic Accounting – ACCT 6318

A study of occupational fraud and abuse, as well as fraud prevention, detection, and forensic accounting techniques. Topics include: perpetrator behavior and demographics, asset misappropriation, fraudulent financial statements, corruption, fraud investigations and corporate governance policies.

Accounting Analytics – ACCT 6324

This course explores the impact of data analytics on financial accounting and auditing. As technology advances, traditional methods of financial accounting and auditing are also changing. The accounting profession today is faced with the challenge of embracing the power of data analysis in all aspects of accounting practice. Developing the skills necessary for an understanding of how data can be collected and analyzed in financial accounting and auditing settings is critical to the continued advancement and value of the accounting profession. Students will learn seven skills in this course:

1. Develop an analytics mindset
2. Understand the process of data scrubbing and preparation
3. Recognize data quality
4. Perform basic analysis in descriptive analytics
5. Analyze data through data manipulation
6. Solve problems through statistical data analysis
7. Report results through data visualization

Audit Analytics and Technology – ACCT 6326

This course explores appropriate analytics used in the audit profession, the theory behind advanced audit techniques, and hands-on learning of audit analytic tools and other technologies used in the audit field.

Prerequisite: Audit or equivalent.

Possible Electives

Financial Statement Analysis – ACCT/FINC 6316

Financial statements provide a basis for a wide range of business analyses. The primary goal of this course is for students to learn how to improve business decision-making by taking a set of financial statements and systematically analyzing the data. This course consists of three parts:

1. Accessing the historical performance of the firm using ratio analysis and cash flow analysis
2. Forecasting the firm’s future performance
3. Estimating the equity value of the firm 

This course is designed to help students develop the necessary analytical skills required for careers in corporate management, investment banking, credit analysis, security analysis, or consulting.

Prerequisites: ACCT 2301 and ACCT 2303 or equivalent for ACCT 6316; FINC 6317 or equivalent for FINC 6316.

Valuation – ACCT/FINC 6320

This course builds on the financial theories, intuitions, and tools developed in Financial Management courses. It introduces valuation concepts related to the valuation of projects and business enterprises and to the claims on the cash flows that they generate. Topics covered include forecasting cash flows, discount rate estimation, the interaction between capital structure and value, as well as cost, market, income, and option‐based valuation methods. Students are introduced to the relevant theories and tools and are taught how to apply these theories and tools in realistic settings. 

Prerequisite: FINC 6301 Financial Management or FINC 6317 Finance for Managers.

Corporate Governance – ACCT/FINC 6322

This course is designed to increase individual skills and knowledge of good governance practices such that graduates would be seriously considered for appointment to the board of directors of a small not-for-profit organization. The course aims to increase understanding of the legal, economic, managerial and psychological issues directors confront as well as provide a better appreciation for their normal duties. Using this knowledge, students will be asked also to consider how directors should deal with a range of complex crises: the gradual decline of a company, hostile takeovers, proxy battles, changes in corporate strategy, or the faltering performance of a CEO. While many issues in corporate governance remain controversial, a critical aspect of this course is to acquaint participants with the broad range of governance options, their implementation, best practices, and their consequences. 

Prerequisite: ACCT 2301 and ACCT 2303 or equivalent for ACCT 6322. FINC 6301 Financial Management or FINC 6317 Finance for Managers for FINC 6322.

For more information, view the Graduate Bulletin.

Faculty within The Bill Munday School of Business deliver an impactful education that connects students with the marketplace and prepares them for today’s dynamic business environment. The business school’s curriculum and programs reflect five pillars of the Austin business scene: entrepreneurial thinking, social enterprise, innovation management, global collaboration and business analytics.  

All full-time faculty members in the Accounting Analytics program are CPAs with professional experience working in accounting, and all adjunct professors are currently employed in the field.

View a list of our faculty members and their contact information on the Department of Accounting, Economics and Finance webpage.

At $37,260, the online Master of Science in Accounting Analytics degree is a smart investment. The skills acquired in this program prepare business and accounting professionals to sit for the CPA exam and move into executive-level roles in accounting and finance. Tuition* includes all course fees but does not include books, comprehensive fees or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable tuition deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

*Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

Financial Aid

The St. Edward’s University Financial Aid Office provides information about financial aid opportunities available to graduate students. Please visit our Financial Aid page or call us at 512-387-3110 if you are interested in additional details.

To apply for the program, students are required to have a bachelor’s degree from an accredited university and complete the application process. Review application dates and submit an application. 

Need more information? Please contact an Enrollment Counselor at 512-326-7501.

Thank you for your interest in the Master of Digital Marketing and Analytics program. If you are looking for a career in digital marketing or are a working professional who wants to advance your career, then this degree will be a good fit for you. 

What sets St. Edward’s graduates apart is our Holy Cross mission of educating not only the mind but also the heart. Graduates from our program are prepared to make a difference and take on their world. Plus, you would be earning a degree from an AACSB-accredited business school and a university consistently recognized by US News & World Report as a top-10 university in the West.

Unique to our program, not only will you learn the techniques of digital marketing, but you will also develop the skills to incorporate data analysis into managerial decision-making. The program is designed to meet your needs by having 7-week classes that allow you to earn your degree in 16 months. With small class sizes, you get individual attention from our highly skilled instructors.

St. Edward’s University is a Holy Cross university with a dedicated staff supporting you in the program. In addition, you will form a network with your classmates that will last a lifetime. Being located in Austin, an entrepreneurial and technology hotbed, our degree is in demand by companies in Austin and nationally. Our graduates have found positions at companies such as Dell and Nike.

I encourage you to take a close look at our program. I believe you will find it to be an exciting opportunity that will further your career, preparing you to be a changemaker. If you would like to discuss the program further, do not hesitate to contact me at wpollitt@stedwards.edu.  

– Wesley Pollitte, PhD

   Director, MS in Digital Marketing and Analytics

Through our MS in Digital Marketing and Analytics program, you’ll gain the knowledge needed for business intelligence and analytics, digital and social media analytics, statistical analysis, user interface design and digital innovations. 

Experiential education is an integral part of the program. Students run multiple real-life simulations and create and develop multiple marketing plans and strategies based on real companies. When you graduate, you’ll be prepared to: 

• Demonstrate competency in the major areas of digital marketing — search, social, email and mobile marketing — and plan, implement and measure the results of a digital marketing campaign.
• Utilize descriptive and predictive statistics to solve marketing problems and achieve strategic marketing and organizational goals.
• Select, interpret and analyze marketing data and key marketing metrics to improve the marketing process.
• Communicate effectively in both written and oral fashion to obtain support for plans and programs, and then implement marketing campaigns and programs.
• Create and manage, utilizing quality control processes and feedback, an effective digital marketing organization.

Career paths for graduates are varied and may include:

• Digital Marketing Analyst
• Digital Marketing and Analytics Manager
• Director of Digital Marketing and Analytics
• Metrics Analyst, Digital Marketing
• Web Analytics/Conversion Specialist
• Marketing Researcher
• UX Specialist
• SEO and PPC Specialists 

What our graduates say about the program:

Mary Anne Thornton, MSDMA ’22

“My experience with the Digital Marketing and Data Analytics program at St. Edward’s University was outstanding. I gained new skills, built up confidence in established talents, and was stretched and pushed further than I thought I could go by professors and my fellow cohorts. What drew me to St. Ed’s was the faculty’s reputation and the industry certifications as part of the curriculum. I'm glad that I chose St. Edward’s to further my career. I have made lifelong connections that I will treasure greatly.”

Zahra Stavis, MSDMA ’23

“I searched for years for the right graduate program, and this one hit every single note. It was the only program I found that met my full criteria. The coursework included simulations, certifications, statistics, operations, strategy, blogging, and even data mining — the depth of topics covered and the hands-on learning blew my mind.”

Cristina Ramos ’17, MSDMA ’23

After completing my bachelor’s degree at St. Edward’s University, I returned to the hilltop to earn a master’s degree in Digital Marketing and Analytics. This 16-month journey for my master’s was not easy as it was all online and I was also working a full-time job. However, I was able to persevere with the help of my family, friends, professors and especially my classmates. Through this program, I was able to obtain 17 digital marketing certificates, run multiple real-life simulations, and create and develop multiple marketing plans and strategies based on real companies.

Delivered 100% online with a flexible 7-week class schedule, this 30-credit hour program can be completed in as little as 16 months.

Core Courses:

First Semester:

• Digital Marketing Fundamentals – MKTG 6320
• Marketing Data Analytics – MKTG 6322

Second Semester:

• Social Media Marketing – MKTG 6330
• Customer Experience Marketing – MKTG 6338
• Marketing Tools and Technologies – MKTG 6334
• Buyer Behavior Analysis – MKTG 6332

Third Semester:

• Marketing Metrics and Analytics – MKTG 6336
• Model Building and Analysis – MKTG 6344

Fourth Semester:

• Social Media Analytics – MKTG 6342
• Managing the Digital Marketing Organization – MKTG 6350

View and download the Graduate Bulletin PDF.

Detailed Core Course Descriptions:

Digital Marketing Fundamentals – MKTG 6320

The course provides a strategic marketing foundation for understanding the principles of digital marketing and analytics, including the process of aligning digital marketing techniques to marketing strategy and overall organizational strategy, and assessing the ROI of marketing initiatives on the overall strategy and financial outlook of an organization. The course includes managing the processes for search, social media, email and content marketing. Throughout, metrics and analytics for driving marketing success will be emphasized. Students will practice digital marketing skills through assignments such as a simulation and a class project. 

Marketing Data Analytics – MKTG 6322

Students will learn the principles of managing a marketing database and the benefits of “big data” versus “small data” or “broad data.” Using case studies and materials from pioneers in the field of data analytics, students will learn how to evaluate, distill, manage, and present information from customer data sets from the perspective of corporate management and strategic decision-making focusing on descriptive statistics and linear regression. 

Prerequisite: MKTG 6320 

Social Media Marketing – MKTG 6330

This course focuses on brand management with social media. In this course, students will learn how to manage a brand on social media and how to create a social media strategy and campaign with a focus on analytics. The theoretical framework proposed for social media will guide students through tactical implications. Students will learn to utilize social media frameworks to leverage tactics and content for social media marketing in a specific industry. Topics discussed include: the importance of influencers, the benefits of listening, customer personas, privacy, determining which analytics are important, how to track them, and defining and measuring success. 

Prerequisite: MKTG 6320 

Buyer Behavior Analysis – MKTG 6332

This course is designed to develop the student’s knowledge and understanding of buyer behavior in consumer and business markets. Course material will focus on the current application of buyer behavior and marketing strategy within the marketing discipline. Students will be expected to completely understand how to use current digital marketing analysis tools to develop insights into consumer behavior. 

Prerequisite: MKTG 6320, MKTG 6322 

Marketing Tools and Technologies – MKTG 6334

The course is an introduction to business functions using digital marketing technology such as Tableau and HTML and information systems such as CRM and Demand Generation Systems. Topics include the different functions and applications of digital technologies and how these technologies have changed business and consumer practice and impacted the process of business management. Emphasis is on the use of digital technology, the impact of artificial intelligence in a company’s existing market mix, and current and potential uses of these technologies for marketing tactics and strategies. 

Prerequisite: MKTG 6320 

Marketing Metrics and Analytics – MKTG 6336

Marketing analytics is a broad and multidimensional field that employs many techniques to find meaningful patterns within data and facilitate its transformation into actionable information. This course will explore the concepts and tools to manage and utilize a market information system in the context of the online analysis of the information available from various digital marketing analysis tools. Certification in web analytics tools will be covered as applicable. 

Prerequisite: MKTG 6320 

Customer Experience Marketing – MKTG 6338

This course focuses on managing all aspects of the customer experience in both the consumer and business marketing contexts using portfolio and life cycle analysis as its organizing frameworks. Topics covered include: B2B demand generation, content marketing, CRM, and multi-channel marketing. Software related to the management of the customer life cycle will be utilized. Appropriate tools will be integrated into the course material. 

Prerequisite: MKTG 6320

Social Media Analytics – MKTG 6342

Social media analytics focuses on the application of social networking tools and methods in the marketing of digital media enterprises and the related analytical tools available to measure the efficacy and cost-effectiveness of web-based programs. The main emphasis will be on the use of social networks and the use of web analytics tools. The goal of this course is to provide the student with an in-depth understanding of the application of social networks and web-based analytics as business tools for the digital enterprise. 

Prerequisites: MKTG 6320, MKTG 6330 

Model Building and Analysis – MKTG 6344

Advanced model building covering such topics as segmentation and clustering, social sentiment analysis and logistic regression for response modeling. The focus will be on using current technology to build and compare models. Topics such as lifts, gains and other marketing outcomes will be emphasized. The impact of artificial intelligence and other relevant technologies on model development will be explored. Prerequisite: MKTG 6320, MKTG 6322 

Managing the Digital Marketing Organization – MKTG 6350

The course is a culminating experience that focuses on the organizational and managerial challenges in implementing an analytics-based organization. Emphasis is on how to organize for big data and data analysis, and how to use customer lifecycle analysis for resource allocation and KPI analysis in the marketing context. As a test case, students will learn how to plan, implement and measure the results of an integrated digital marketing campaign using commercially available software. 

Prerequisites: MKTG 6330, MKTG 6320

Throughout the Digital Marketing and Analytics program, you’ll have the option to expand your knowledge, skills and credentials by pursuing certificates and mastering technologies that make you stand out in the marketplace.

Certifications:

• Hootsuite: Social Media
• Hootsuite: Platform
• Google: Search Ads
• Google: Analytics
• HubSpot: Inbound Marketing
• HubSpot: Content Marketing
• IBM Big Data Badge
• SEMRUSH: SEO Fundamentals
• SEMRUSH: Keyword Research
• Stukent: Certified Digital Marketer

Technologies:

• SPSS 
• WordPress
• Excel
• Tableau
• Node XL
• Mail Chimp/HubSpot CEM

In the MS in Digital Marketing and Analytics program, you’ll be taught by our award-winning faculty who take pride in getting to know you, helping you achieve your goals and championing your success. These outstanding scholars, thought leaders, practitioners and mentors bring energy and enthusiasm to our vibrant learning community. They deliver an impactful education that connects you with the marketplace and prepares you for today’s dynamic business environment. 

View a list of our faculty members and their contact information on the Department of Marketing, Operations and Analytics webpage.

At $36,000, a Master of Science in Digital Marketing and Analytics degree is a smart investment. The skills acquired in this program will position you for a career in digital marketing. Tuition* includes all course fees but does not include books, comprehensive fees or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable tuition deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

*Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

Financial Aid

The St. Edward’s University Financial Aid Office provides information about financial aid opportunities available to graduate students. Please visit our Financial Aid page or call us at (512) 387-3110 if you are interested in additional details.

To apply for the program, students are required to have a bachelor’s degree from an accredited university and complete the application process. For application dates and to submit an application, please go to the Graduate Application Page. 

Need more information? Please contact an Enrollment Counselor at (512) 326-7501.

Our program is committed to providing the highest quality of education enriched by our Holy Cross mission to prepare ethical business leaders. Getting an MBA, especially one with a technology focus, will prepare you for the post-coronavirus job market. A lot of organizations heavily recruit MBA graduates with robust knowledge in technology.

The MBA program at St. Edward’s University is unique because it provides students with a practice-based graduate education with a focus on hard and soft skills in a vibrant curriculum to maximize personal and professional growth opportunities. For example, the culminating course of our MBA program is known as the Capstone Consulting Experience. Student teams spend seven weeks researching and developing solutions to a real problem for a local, national or international organization.

Our classes are filled with students from across the globe, providing unique experiences that enrich the learning environment. You will be able to build a sustainable network of professional peers that many of our alumni attest to be personally and professionally rewarding. Our world-class faculty, who have valuable experiences in the corporate world, public sector, and academia, will prepare you for the challenges of the 21st century and beyond.

The St. Edward’s MBA is truly a powerful, transformational experience. I invite you to act now and join our outstanding program.

– Amr Swid, PhD
  Associate Professor of Management/MBA Program Director

The MBA program focuses on entrepreneurial thinking, social enterprise, innovation, global collaboration and business analytics — key competencies that industry leaders tell us they need. Students will learn to:

• Manage and lead through effective communication and collaboration.
• Use quantitative data to develop business opportunities in a dynamic world.
• Analyze the local and global environment to formulate business solutions.
• Apply critical reasoning to integrate business goals with corporate social responsibility.
• Leverage technology in all areas of business to improve outcomes.

Entrepreneurship and Small Business Management  

Prepares you to move forward in your career as a business owner, manager or consultant. Graduate jobs have included tech startup founder, director-level role at a technology company, VP of business development, product manager and business innovation consultant. 

Global Business and Supply Chain Management

Focuses on a broad, strategic view of how to manage in a global economy, and how to deal with the production, shipment, and distribution of goods and/or services. Graduate jobs may include distribution logistics, raw materials sourcing, development of production methods, cost and risk control, project management for an international company, international consultancy firms, and directors at the import and export departments.

Corporate Governance and Management

Prepares you to manage employees and lead teams within an organization. Graduate jobs may include executive leadership, compliance, risk management, regulatory changes, board members and advisory services.

Finance

Emphasizes creative solutions to business financing problems, the development of value-maximizing investment and financing strategies, and the analysis and management of fixed-income and equity investments. Graduate jobs include roles in banking, investment management, security analysis, valuation, collections, and corporate and international finance.

Digital Management

Presents theories, methods and tools used to address the challenges and opportunities presented by digital technologies on modern business practices. Graduates take on various jobs in the digital space, including digital strategy, marketing data analysis, e-commerce, and digital innovation and digital marketing management.

The flexible MBA is delivered online with options to attend sessions on campus*. It is a 36-credit hour program designed to be completed in 24 months. We also offer accelerated options for students who wish to complete the program in as few as 12 months. There are 12 total courses: 9 required core MBA courses and 3 courses from a concentration of your choice. The program culminates with a Capstone final project designed as a real-world consulting project. 

*MBA classes meet on campus once during each 7-week course, usually on Saturday in weeks 1, 4 and 7. All other coursework is delivered online. Saturday courses are offered in a hybrid format, where students may choose to attend class on campus or join synchronously online.

Core Courses: 

• Accounting for Managers – ACCT 6315
• Finance for Managers – FINC 6317
• Big Data, Business Intelligence, and Analytics – MGMT 6330
• Strategies in Operations Management – MGMT 6332
• Managing Dynamic Organizations – MGMT 6334
• Innovation and Disruption Management – MGMT 6328
• Social Responsibility of Business – MGMT 6336
• Marketing Management in a Digital Environment – MKTG 6315  
• Management Consulting/Global Project (Capstone) – MGMT 6350/GBUS 6350

View and download the Graduate Bulletin PDF.

Detailed Core Course Descriptions:

Accounting for Managers – ACCT 6315

This course is designed for current and future managers to learn the analytical tools for planning, analysis and decision-making from an accounting/financial perspective with an emphasis on an entrepreneurial viewpoint, meaning that the student learns to regard the issues, problems and decisions presented as if the enterprise were their own. The course is not designed for accountants but rather for managers in business who would apply or use these analytical tools and techniques. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable.

Prerequisite: accounting foundation course or equivalent; FINC 5308 [only required for students under a graduate bulletin before 2015-2016].

Finance for Managers – FINC 6317

Corporate finance prepares managers to understand that business decisions are made under financial uncertainty, which forms the risk basis. The course trains managers to define and quantify risk and understand risk-based value models that are employed for corporate decisions involving investing, financing and dividend policies. Students also learn the application of the risk-return tradeoff concepts to corporate securities, stocks and bonds, and understand the impact of business decisions made by managers on the market value of the firm. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable. 

Prerequisite: ACCT 6315 for MBA students and ACCT 6310 for MBA students pursuing a concentration in Accounting.

Big Data, Business Intelligence, and Analytics – MGMT 6330

In this course, students will learn how “Big Data” is transforming modern business through its use in marketing, customer and competitive business analytics, predictive decision-making, and market evaluations. Using case studies and materials from pioneers in the field of data analytics, students will learn how to evaluate, distill, manage, and present information from large sets of consumer, market, and geographically based data from the perspective of corporate management and strategic decision-making. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable. 

Prerequisites: statistics module and economics module or equivalent.

Strategies in Operations Management – MGMT 6332

This course underscores the strategic importance of operations management to overall organization performance. In addition to presenting the evolutionary changes within the field of operations, this class provides students with comprehensive exposure to the concepts and methods used in planning, directing, controlling, and improving the process involved in transforming resources into goods and services. Topics covered include forecasting, capacity planning, process design, scheduling, inventory management, quality assurance, project management, and supply chain concepts. Considerable emphasis is put on newer and emerging concepts that facilitate operating flexibility and reduce product design and production time. Included is an awareness and understanding of the interdependencies that exist between operations and other functional areas within an organization. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable.

Managing Dynamic Organizations – MGMT 6334

This course focuses on an organization’s most critical resource — its people. It takes a systems approach to management and studies both macro-    and micro-level organizational issues relating to sustainable success in a global environment. Topics include: designing organizations to fit with strategic objectives, creating cultures of innovation, collaboration, and engagement, using power and influence effectively with various stakeholders, managing effective teams, and motivating, developing, and retaining employees for the future. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable.

Innovation and Disruption Management – MGMT 6328

This course will introduce the student to the unique problems of managing technology and innovation in a modern business environment. Starting from a theoretical perspective on disruption and the innovation curve, students will learn techniques and processes utilized to both encourage and take advantage of innovation within a company as well as the optimal corporate structures needed to shield a company from unrelated and potentially devastating technology disruption within an industry. Historical case studies and forward-looking processes will allow the future manager to spot potentially disruptive innovation, incorporate or shield against the potential impact of that disruption, and create “innovation growth engines” within standard company hierarchies. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable.

Social Responsibility of Business – MGMT 6336

Practicing corporate social responsibility (CSR) requires that an organization integrate business goals with societal expectations of ethical behavior toward its stakeholders, including customers, employees, suppliers, communities in which it operates, and the environment. It begins with the individual employee developing an ethical framework that can be applied to an organization’s business behaviors and practices. The course explores best practices that organizations are using that move beyond traditional philanthropy and partner with stakeholders to identify strategic opportunities for innovative products and services, technologies, and business models aimed at meeting social and environmental challenges in a dynamic, global environment. It examines third-party assessment organizations as strategies to evaluate organizations’ CSR initiatives. In addition, ethics and communications are brought into the course learning as applicable. Equivalent to MSLC 6304.

Marketing Management in a Digital Environment – MKTG 6315

This course offers a high-involvement approach to marketing management and policy decision-making. Emphasis is placed on problem-solving that synthesizes the interrelated elements of the marketing mix. Topics include analyzing marketing opportunities, developing marketing strategies for traditional and digital marketing channels, shaping the market offering, and managing and delivering integrated marketing programs. Marketing management tools and market analytics are introduced. Traditional marketing frameworks and processes are introduced along with emerging new digital marketing approaches such as methods and processes involving marketing in the earned, owned, and paid media channels. Class discussion is used to explore the social and ethical responsibility of marketers and the implications of a global marketplace. In addition, corporate social responsibility, ethics, and communications are brought into the course learning as applicable.

MBA Consulting Capstone – MGMT 6350

The locally based MBA Capstone course focuses on top management strategy formation and administration by building on and integrating the concepts taught in the core curriculum in both private and public sectors to enhance the development of a general management approach for managing and leading organizations. Students investigate the formulation, implementation and evaluation of strategies that determine the character, direction and success of the organization. Students integrate their learning of business disciplines and strategy through student consulting projects with actual companies, in addition to case studies and/or business simulations focused on the strategic objectives of the organization. 

Prerequisites: Completion of all core courses.

MBA Global Consulting Business Capstone – GBUS 6350

This globally based Management Consulting course focuses on top management strategy formation and administration by integrating and building upon the concepts taught in the core MBA curriculum. The client consulting engagement in this course is designed to allow students the opportunity to apply what has been learned to enhance organization performance in nonprofit, for-profit or public sectors. Students investigate the formulation, implementation and evaluation of organizational strategies that determine the character, direction, growth and success of the client organization, and design implementable changes to improve organizational performance. The project ends with a formal presentation to the client organization. Students must be in good academic standing to enroll in this course. This course requires mandatory travel to a foreign country for approximately 7–10 days. Specific travel documentation will be required in advance. 

Prerequisites: Completion of all core courses.

Concentrations:

Students will take three of the four courses in one of the below concentrations.

Entrepreneurship and Small Business Management  

COURSES:

• MGMT 6345 Entrepreneurship for 21 Century
• MGMT 6343 Managing Technology change
• MKTG 6325 Managing Social Media
• FINC 6316 Financial Statement Analysis Or Valuation

Global Business and Supply Chain Management

COURSES:

• GBUS 6301 Global Business Management
• MGMT 6252 Global Logistics and Supply Chain
• MGMT 6354 Global Purchasing and Sourcing
• MGMT 6356 Decision Support Model

Corporate Governance and Management

COURSES:

• MGMT 6348 Strategic Leadership Development
• FINC 6322 Corporate Governance
• MGMT 6323 Business Negotiation
• MGMT 6341 Digital Law Policy

Finance

COURSES:

• FINC 6304 Global Finance
• FINC 6316 Financial Statements Analysis
• FINC 6322 Corporate Governance, or Valuation.

Digital Management

COURSES:

• MGMT 6341 Digital Law and Policy
• MGMT 6343 Managing Technology Change
• MGMT 6345 Entrepreneurship for the 21st Century
• MGMT 6348 Strategic Leadership Development

In addition to the MBA program and our seven program concentrations, you’ll have the option to expand your knowledge, skills and credentials by pursuing certificates in Management, Business Finance and Operations Logistics.

Management

• Managing Dynamic Organizations
• Social Responsibility of Business
• Business Negotiations
• Marketing Management in a Digital Environment

Business Finance

• Accounting for Managers
• Finance for Managers
• Financial Statement Analysis
• Global Finance

Operations Logistics

• Big Data, Business Intelligence, and Analytics
• Global Logistics and Supply Chain Management
• Strategies in Operations Management
• Innovation and Disruption Management

Our MBA candidates gain real-life consulting experience under expert faculty supervision in their Capstone course. They are prepared to collaborate and deliver creative solutions to current relevant business challenges! 

MBA student teams at St. Edward’s have conducted projects for hundreds of local and international businesses, offering industry and market research insights, fresh ideas and actionable recommendations. Whether you are a student in the program or an external partner, this is your opportunity to access strong talent and a potential hiring pool for your organization!

Working with our students on projects has three main benefits:

• We tackle projects or explore ideas you aren’t able to resource.
• You get to see our students in action, which helps you find proven talent to join your organization.
• In almost all cases, projects are overseen by experienced professionals with a track record of success.

How it works:

Student teams are ready to take on seven weeks-long projects for small, local businesses and national, international and publicly traded companies — as well as everything in between. The nature of your project drives who in the MBA program can help you move forward. Our students provide consulting in the areas of marketing, startup businesses, strategy, operation, supply chain, entrepreneurship, human resources and international business.

Interested? Please complete the MBA Consulting Project Application for US/Canadian companies and for International companies. Please download and submit to aswid@stedwards.edu.

In the Master of Business Administration program, you’ll be taught by our award-winning faculty who take pride in getting to know you and helping you achieve your goals. These outstanding scholars, thought leaders, practitioners and mentors bring energy and enthusiasm to our vibrant learning community. They deliver an impactful education that connects you with the marketplace and prepares you for today’s dynamic business environment. 

Faculty in the Department of Management focus their curriculum and programs on five pillars of the Austin business scene identified by The Bill Munday School of Business: entrepreneurial thinking, social enterprise, innovation management, global collaboration and business analytics.  

View a list of our faculty members and their contact information on the Department of Management webpage.

Tuition

At $44,712, St. Edward’s flexible MBA is a smart investment. The skills learned in this program prepare you for career advancement across a variety of industries. Tuition* includes all course fees but does not include books, comprehensive fees or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable tuition deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

*Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

Financial Aid

St. Edward’s University Financial Aid Office provides information about financial aid opportunities available to graduate students.

Please visit our Financial Aid page or call us at (512) 387-3110 if you are interested in additional details.

To apply for the MBA program, students are required to have a bachelor’s degree from an accredited university and complete the application process. For application dates and to submit an application, go to the Graduate Application Page. 

Need more information? Please contact an Enrollment Counselor at (512) 326-7501.