Gain a solid foundation in business principles through courses focused on management, research, analytics, e-commerce and social media. You’ll develop the practical skills marketing jobs require: content creation, conversion rate optimization, social media marketing, data analysis and more. Apply what you learn to hands-on projects, like developing a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.

Why earn your Marketing degree at St. Edward’s?

Your marketing skills can benefit a variety of careers, including roles overseeing social media campaigns, product and brand management, research analysis, and public relations. Whatever your path, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way.

Build relationships with your professors

Learn in small classes taught by award-winning professors with years of marketing expertise. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years. They’ll leverage their experience — and connections — to help you build your network.

Join a vibrant, like-minded community

Connect with students who, like you, aim to make a difference in the marketing world. Get involved in student organizations that support up-and-coming marketers. Attend lectures by local business professionals, learn leadership skills, and take part in social events and volunteer activities that serve others.

Boost your résumé and credentials

Opportunities for experiential learning, internships and certifications in employer-preferred marketing technologies immerse you in the professional world. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.

Reap the Rewards of Austin

Austin is one of the fastest-growing technology and entrepreneurship hubs in the U.S. and home to nearly 100 Fortune 500 firms. Austin’s dynamic business environment offers a wealth of internships and jobs in marketing. Take advantage of partnerships between The Bill Munday School of Business and Austin entities like Capital Factory and Impact Hub Austin that will help expand your network.

What do our graduates do?

Marketing majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

Junior Project Manager at Dell
Digital Marketing Specialist at Adlucent, a digital marketing agency in Austin
Marketing Specialist for EBQ, an outsourced sales and marketing organization in Austin
Promotions Coordinator for Toyota Music Company
Director of Product Management at Blucora
Account Manager Specialist for Gartner

All students at St. Edward’s University can enroll in the Digital Marketing minor, which focuses on digital certifications and marketing metrics.

Explore More Details About the BBA in Marketing

Degree Plan

Major Requirements:
The BBA in Marketing requires 63 hours of major coursework.

General Education Requirements:
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View and download the full degree plan for our Marketing major (PDF).

A few examples of the Marketing courses students take:

Advanced Marketing Management – Gain experience creating and executing effective marketing plans — with a variety of marketing channels — for either non-profit or for-profit organizations.
Digital Marketing and Analytics – Learn a framework for managing and analyzing an organization’s online presence and interacting with customers for marketing purposes.
Social Media Marketing – Create a social media marketing plan for a real-life client, and become certified in a social media management tool.

The Marketing Operations and Analytics Department works diligently to keep marketing education relevant in the digital age.

Digital Marketing Minor

Any student at St. Edward’s University may enroll in the Digital Marketing minor, which focuses on digital certifications and marketing metrics. The minor helps prepare students for a variety of marketing and technical roles in the 21st-century business ecosystem.

As a Marketing major, you’ll take courses full of practical skills that employers look for when they hire. You’ll also have plenty of opportunities outside the classroom to learn from experts, network and gain practical experience in internships.

Experiential Education

Your classes will teach you marketing theory and best practices — and then you’ll use what you’ve learned, in projects like these:

In the Principles of Marketing course, students do a marketing simulation as an experiential learning assignment.
In the Marketing Research course, you’ll work with an Austin nonprofit as your client for a real-world research project.
In the Buyer Behavior course, you’ll gather data for a conjoint analysis and do a market segmentation project using cluster analysis.
In the Social Media Marketing course, you’ll create a social media marketing plan for a real-life client and become certified in a social media management tool.
In the Marketing Metrics course, you’ll get certified in Google Analytics.

Certifications

Other classes will offer the opportunity to get certified in technologies like Hootsuite, HubSpot Inbound, and Google Ads.

Internships

You’ll get hands-on experience with marketing by interning in a professional environment. Our students have recently interned at the following organizations:

Found Media Group, an Austin marketing and advertising agency
The social media department of Costco Wholesale Corporation’s corporate office
Reality Based Group, a company specializing in the customer experience management space
ScaleFactor, and Austin-based business financial software company
Texas Association of Realtors
Disney College Program at Walt Disney World in Orlando
South by Southwest Music Festival planning department

The Office of Career and Professional Development also coordinates workshops that feature local marketing, advertising and communication professionals. Students have networked at these events and made connections that led to them being hired full-time.

Student Organizations

Outside the classroom, you’ll get to learn from experts in the field at lectures on campus and meetups off campus. You’ll build relationships with your fellow students by developing your professional skills and having adventures together in Austin.

The Distinguished Marketer Speaker Series brings a prominent marketing professional to campus each semester to share insights about current topics like digital media, design principles, brand development and social media crisis management.

The Hilltop American Marketing Association hosts experts who keep students up to date on marketing challenges, ethics in the profession and jobs in the field. Hilltop AMA has offered a resume workshop and professional headshots and cohosted a mixer at a downtown Austin marketing communications firm.

Hilltop AMA members met up with the Austin AMA chapter at its early-morning coffee chats. Students also attend social events like indoor rock climbing, a night at a vintage arcade and a craft party to make valentines for residents at a senior care center.

Many student clubs and organizations have a marketing officer, a communication coordinator or a social media manager. This is another chance to exercise your marketing skills outside the classroom.

Marketing faculty members bring years of direct experience in both small and large organizations, including Motorola, Compaq, Dell, Dun & Bradstreet, Verizon Telecommunications, Mitel Networks, Cornerstone OnDemand and General Motors, to the classroom.

Faculty are involved with professional organizations, publications and local businesses. Many are highly skilled in digital marketing, marketing metrics and statistical techniques.

View a list of our faculty members and their contact information on the Department of Marketing webpage.

St. Edward's graduates in cap and gown show off their diplomas

Earn Two Degrees in Five Years

With our Accelerated Graduate Pathways, you can complete your BBA in Marketing and one of four master’s degrees in as little as five years, saving time and money. See details and requirements.

Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.

Learn about all of our Accelerate Graduate Pathways.

The Bill Munday School of Business is accredited by AACSB International. Synonymous with the highest standards of quality, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators and businesses worldwide.

Management (BBA and Minor)

Program Snapshot

Program Type

Bachelor of Business Administration

School

The Bill Munday School of Business

Department

Management

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Become a Mission-Driven, Results-Oriented Leader

As a Management major at St. Edward’s, you’ll learn how to manage people and processes in different work settings.

You’ll gain a solid foundation in essential business concepts such as accounting, finance, marketing and economics. Through your classes and hands-on experiences, you’ll develop the problem-solving skills and collaborative instincts that are the hallmarks of a good leader. And you’ll learn how to create healthy work relationships and positive environments where employees (and organizations) flourish.

Why earn your Management degree at St. Edward’s?

Majoring in Management can lead to a career in virtually any industry — from marketing, sales or human resources to nonprofit leadership, government or finance. Whatever your path, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way.