Creative Platform
The creative platform is an emotional translation of our brand platform, condensing core messaging into authentic and emotional messages that resonate with our audiences. This is not a tagline but a vehicle to inspire the look, feel and tone of communications. Through this creative platform and strategy, intentional messages come together as visual language core to our brand.
Our brand tenets reflect the core principles of who we are and who we will become to propel our university forward. The creative platform should reflect the core of these brand tenets.
Brand Tenets
Academic Excellence and Distinction
St. Edward’s University leads with a student-first approach in a thriving academic environment that opens new paths for learning, discovery and creativity. The following key points demonstrate our commitment to producing well-rounded scholars who move beyond the Red Doors into successful careers or further studies and who excel without bounds.
- Courageous and purposeful teaching
- Deep understanding and curiosity through a moral, ethical and values-based lens guided by our Holy Cross mission
- Dynamic experiential learning through solutions-driven research, internships and creative exploration
- Responsive and agile approach to education and a commitment to the development of the whole person
Vibrant, Inclusive and Justice-Seeking Community
Our unstoppable spirit radiates throughout our culture, and all members reap the benefit from different perspectives, inclusive connections and celebration of our vibrancy. The following key points reveal how we use our time and talents to make our world a just place for all.
- Compassionate, multicultural community in which everyone belongs, is seen and heard, and is empowered to find their voice and become their best self
- Our resilient, inclusive, justice-seeking spirit shines bright in our campus traditions, programs, achievements, volunteer activities and challenges
- Vibrant, diverse and justice-mindset to contribute to the greater good and well-being of the community and the world.
- The St. Edward’s experience opens doors to equitable opportunities for academic pursuits and experiential learning that foster success for students from all walks of life.
Austin Impact and Innovation
Achieving at the Highest Level
- Your Hilltop
- Take On Your World
- Proof Points
- Visual and messaging examples
Messaging Pillars
Personality
Voice and Tone
As the St. Ed’s community works together to achieve Strategic Plan 2027, we must present a purposeful, clear and unified voice to our audiences around the world. By keeping tone in mind when creating communications, you will contribute to a higher standard of consistency and uniformity that will enhance the university’s reputation and brand.
Our tone is:
- Authentic
- Confident
- Friendly / conversational
- Optimistic
- Sincere
- Thoughtful
Refer to our Editorial Style section for common questions about grammar, proper forms of university-specific terms, locations and descriptions, and guidelines for style and writing effective copy.