The St. Edward’s brand is one of our most important assets and allows our university to stay relevant in the marketplace.

Visual and written communication produced by Marketing and Communications, as well as campus partners, should align with the principles of our brand platform in addition to the guidance provided in this style guide. Campus communicators should feel empowered to produce brand-aligned materials using these guidelines and resources. As seen through the examples below, brand alignment can produce a powerful, convincing and relevant story to external audiences.

The brand style guidelines you’ll find in this section contain key visual brand elements — color, typography, templates and logos — as well as detailed guidance on their usage.  

But our brand encompasses much more than design. It includes written, visual and spoken communication, internally and externally. All communication created for campus, faculty and staff, internal and external audiences and media should be consistent with our brand. 

These guidelines will be updated once a year, and continually as needs evolve. Please reach out directly with any ideas, questions or concerns.

Different examples of the brand in use across mediums