Typography

Typography is a powerful tool that can add visual meaning to our communications. Our typefaces were carefully selected to reflect St. Edward’s brand identity.

Our font stack has a wide variety of options to allow for flexibility when creating communications in a variety of mediums. 

Primary Font

Marr Sans

Marr Sans is suited for a wide range of applications and offers a sharp, distinct and readable font in seven weights, including a condensed version.

Uses: Headers and subheads, body copy, informational text and tables, call outs (use approximately 60% of the time in a piece)

Tone: Casual, friendly, bold, fun, inviting

Publisher: Commercial Type Foundry

Styles for Use: Light, Regular, Medium, Semibold, Bold (also available in condensed)

Platforms: Print and web

Secondary Font

Noe 

Noe was chosen for its versatility and sophistication. This unique and modern serif font projects bold confidence yet communicates with a clear purpose.

Noe is offered in display and text formats. Noe Display works well for bold and succinct text and headlines. Noe Text is multipurpose, designed for optimal readability, such as for subheads and longer body copy.

Uses:* Headers and subheads, body copy, call outs (use approximately 35% of the time in a piece)

Tone: Formal, bold, modern, professional, sophisticated

Publisher: Schick Toikka Foundry

Styles for Use: Regular, Book, Medium, Semibold, Bold, Black (available in display and text formats)

Platforms: Print and web

*Note: Be mindful of legibility when using Noe for headers, particularly when they run long, and are set on a colored background.

Display Font

Landmark

Landmark is a modern, bold and caps-only display font. The elaborate contours of Landmark require its use at large sizes (< 40 pts / px). Landmark can make a succinct, eye-catching statement but should be used primarily as an ornamental design element only, not to communicate content.

Uses: Ornamental design elements, short headlines (use approximately 5% of the time in a piece)

Tone: Fun, exciting, open, vibrant, playful, unique

Publisher: Hoefler & Co.

Styles for Use: Inline only

Platforms: Print (can be used in graphics for the web and email)

General Guidance When Using Landmark

Follow these do's and don'ts when using Landmark in your communication pieces:

Do's

• Use this display typeface as an ornamental design element only
• Limit the font to headlines and short phrases that are one to three words (with each word limited to a minimum number of characters, ideally 5-8 in length)
• Use strong action verbs to maximize the impact of Landmark
• Use Landmark at a large scale (< 40 pts)
• In general, use this display font minimally in a piece. Since Landmark is used as a large display type, it can be a dominant element of a piece, however. But it should not be dominant in the sense of conveying content. Rather, it should act as a design element that adds to the piece's tone and aesthetic. 
• Set Landmark primarily in Moontower, St. Ed's Blue, St. Ed's Gold or white. The font can be used in a multi-color form but careful attention should be made to style and legibility. A small stroke or drop shadow can be added to increase legibility against backgrounds. 

Don'ts

• Do not use Landmark to communicate content, particularly in long form (such as longer headers, subheads and phrases)
• The font should not be used for subheads or section heads
• Do not use any other style of Landmark besides Inline
• Do not set proper names and titles in Landmark, such as our university name
• Do not use a substitute font that resembles Landmark

In these examples, Landmark should not be used to communicate content in headlines and sentences. The name of the university should also not be set in Landmark.

Alternate Fonts

When using software programs that utilize standard computer fonts, such as Microsoft Word, PowerPoint, or other similar programs, or creating digital communications (such as webpages or emails) when brand fonts aren't available, please use these approved substitute fonts. 

*When creating digital communications, it is acceptable to default to standard web safe font stacks for sans serif (Arial, Helvetica) and serif (Garamond, Georgia, Times New Roman). 

General Guidance

Line Length

For long passages of text, limit the column width (also known as the measure) to facilitate comfortable reading. Do not allow the line length to extend the full width of a page or a screen, particularly on larger devices, as it is hard for the eye to track back to the left margin and begin the next line, resulting in increased reading difficulty. A good goal is to aim for between 60–100 characters per line including spacing. Setting an optimal line length will break up content into easily digestible information.

Tracking

Correct letter spacing, called tracking, makes copy easier to read. In general, text should always be tracked close to the default setting, and optical kerning should be used when available.

Leading

Proper line spacing, called leading (or line height for web applications), results in professional-looking type that’s easy to read. Comfortable reading of larger passages of body copy requires more space between lines. However, larger text, such as headings, does not require as much line height as paragraphs of body text. Larger type is read as clusters of words and too much space between the lines looks disjointed and inhibits the user's ability to scan.

Text Alignment

In most cases, paragraphs should be left-aligned. Cases for centering text would be in the instance of content examples such as block quotes, call outs and short blocks of text that stand apart visually from the surrounding body text (a maximum of six lines is a good rule of thumb). If too many lines of text are centered, reading becomes difficult.

Type Spectrum

Consider the intended audience and purpose of your communication to help determine which fonts work best. Use these grids as a guiding framework.

Font Licenses

Primary and Secondary Fonts

Limited font licenses are available for Marr Sans and Noe. Please submit a request if you have an appropriate use case and would like to request licenses for your computer. In addition, FedEx Office has a license and can create collateral using the font families.

Display Font

Careful guidance must be taken when using Landmark. For this reason, font licenses are limited. However, font treatments have been created for university-wide use and are available for download. Please reach out to request a specific font treatment for your project.

Terms and Conditions

• Fonts are licensed for one computer only
• Do not share fonts with others or download them to your personal computer
• University fonts should be used solely for cases outlined in these guidelines — they should not be used for the creation of logos or other graphic elements