The typefaces selected to represent the St. Edward’s University brand not only work to organize information, but also express the brand’s personality and convey a sense of wholeness in the brand.

The typography designated for St. Edward’s University consists of three primary fonts, two alternative fonts for print and two alternative fonts for digital (please refer to Digital Standards). 

Serif

Noe Display 

Noe Display was chosen for its versatility and sophistication. This unique and modern take on a serif font projects bold confidence yet still communicates with a clear purpose. Noe Display is reserved for marketing collateral of key recruitment and retention initiatives, and is only to be used in headlines and subheads (the text version of Noe should be used for body copy).

For general university communication (promotional fliers, PowerPoint presentations, internal training documents, etc.), the university’s alternative serif font for Noe, Adobe Garamond, should be used.

Noe Text

Noe Text accompanies the display font and functions best in headlines and body copy. Noe Text is a multipurpose font, designed for optimal readability. 

Noe’s font foundry offers limited licenses. brand [at] stedwards.edu (subject: Font%20license%20request) (Please submit a request) if you have an appropriate use case and would like to request to license the Noe font family on your computer. In addition, FedEx has a license and can create collateral using this font family.

Noe

Sans Serif

Marr Sans

Marr Sans is suited for a wide range of applications and offers a sharp, distinct and readable font in seven weights, including a condensed version.

Like Noe, Marr Sans is also reserved for marketing collateral of key recruitment and retention initiatives, and is only to be used in headlines, subheads and body copy.

For general university communication (promotional fliers, PowerPoint presentations, internal training documents, etc.), the university’s alternative sans serif font, Helvetica LT Std, should be used.

Marr Sans’ font foundry offers limited licenses. brand [at] stedwards.edu (subject: Font%20license%20request) (Please submit a request) if you have an appropriate use case and would like to request to license the Marr Sans font family on your computer. In addition, FedEx has a license and can create collateral using this font family.

Marr Sans

Display

Landmark Inline

Landmark is a modern, bold and caps-only font. The elaborate contours of Landmark Inline require use at large sizes (48+ pt or px). Landmark makes a succinct, eye-catching statement, so it should only be used for headlines and short phrases that are one to three words. Each word should be limited to a minimum number of characters, ideally five to eight in length. The impact of the display font is maximized when the word is a strong, action verb. 

Landmark should primarily be used in Moontower, St. Edward's Blue, Hike and Bike or white. The font can be used in multicolor form, but careful attention should be made to the style and legibility. A small stroke or drop shadow can be added to increase legibility against backgrounds. 

Careful guidance must be taken when using Landmark. For this reason, the font is only licensed to the Marketing Office at this time. However, font treatments have been created for university-wide use and can be downloaded from the Resources section

Landmark

Color Guidelines

Fonts should be set in dark or neutral colors (St. Edward's Blue or black) for maximum legibility. Type used on darker backgrounds should be reverse (white), or set in a color that provides high enough contrast for readability.

Type Spectrum

Consider the intended audience and usage of your communication to help determine which fonts work best. The traits listed on the grid serve as a guiding framework.
 

Type spectrum

Type spectrum

Terms and conditions

  • Fonts are licensed for one computer only.
  • Do not share fonts with others or download them to your personal computer.
  • University fonts should be used solely for cases outlined in these guidelines. They should not be used for the creation of logos or other graphic elements.