Typography

Primary Font

Marr Sans

Marr Sans is suited for a wide range of applications and offers a sharp, distinct and readable font in seven weights, including a condensed version.

Uses: Headers and subheads, body copy, informational text and tables, call outs (use approximately 60% of the time in a piece)

Tone: Casual, friendly, bold, fun, inviting

Publisher: Commercial Type Foundry

Styles for Use: Light, Regular, Medium, Semibold, Bold (also available in condensed)

Platforms: Print and web

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Secondary Font

Noe 

Noe was chosen for its versatility and sophistication. This unique and modern serif font projects bold confidence yet communicates with a clear purpose.

Noe is offered in display and text formats. Noe Display works well for bold and succinct text and headlines. Noe Text is multipurpose, designed for optimal readability, such as for subheads and longer body copy.

Uses:* Headers and subheads, body copy, call outs (use approximately 35% of the time in a piece)

Tone: Formal, bold, modern, professional, sophisticated

Publisher: Schick Toikka Foundry

Styles for Use: Regular, Book, Medium, Semibold, Bold, Black (available in display and text formats)

Platforms: Print and web

*Note: Be mindful of legibility when using Noe for headers, particularly when they run long, and are set on a colored background.

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Display Font

Landmark

Landmark is a modern, bold and caps-only display font. The elaborate contours of Landmark require its use at large sizes (< 40 pts / px). Landmark can make a succinct, eye-catching statement but should be used primarily as an ornamental design element only, not to communicate content.

Uses: Ornamental design elements, short headlines (use approximately 5% of the time in a piece)

Tone: Fun, exciting, open, vibrant, playful, unique

Publisher: Hoefler & Co.

Styles for Use: Inline only

Platforms: Print (can be used in graphics for the web and email)

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General Guidance When Using Landmark

Follow these do's and don'ts when using Landmark in your communication pieces:

Do's

• Use this display typeface as an ornamental design element only
• Limit the font to headlines and short phrases that are one to three words (with each word limited to a minimum number of characters, ideally 5-8 in length)
• Use strong action verbs to maximize the impact of Landmark
• Use Landmark at a large scale (< 40 pts)
• In general, use this display font minimally in a piece. Since Landmark is used as a large display type, it can be a dominant element of a piece, however. But it should not be dominant in the sense of conveying content. Rather, it should act as a design element that adds to the piece's tone and aesthetic. 
• Set Landmark primarily in Moontower, St. Ed's Blue, St. Ed's Gold or white. The font can be used in a multi-color form but careful attention should be made to style and legibility. A small stroke or drop shadow can be added to increase legibility against backgrounds. 

Don'ts

• Do not use Landmark to communicate content, particularly in long form (such as longer headers, subheads and phrases)
• The font should not be used for subheads or section heads
• Do not use any other style of Landmark besides Inline
• Do not set proper names and titles in Landmark, such as our university name

• Do not use a substitute font that resembles Landmark

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The use of Landmark on the right is an improvement since it's used as a design element instead of communicating content within a headline or sentence.

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An example of Landmark being dominant as a design element versus content.

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In these examples, Landmark should not be used to communicate content in headlines and sentences. The name of the university should also not be set in Landmark.

Alternate Fonts

When using software programs that utilize standard computer fonts, such as Microsoft Word, PowerPoint, or other similar programs, or creating digital communications (such as webpages or emails) when brand fonts aren't available, please use these approved substitute fonts. 

 

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This body text has leading that is too tight, which makes reading the copy difficult.

Make sure to use spacing between lines with a value relative to the font size to allow for maximum readability.

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On headings, leading that is too great results in vertical spacing that is too loose, hindering easy scanning.

 

Text Alignment

In most cases, paragraphs should be left-aligned. Cases for centering text would be in the instance of content examples such as block quotes, call outs and short blocks of text that stand apart visually from the surrounding body text (a maximum of six lines is a good rule of thumb). If too many lines of text are centered, reading becomes difficult.

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If a paragraph is too long, or extends beyond a single paragraph, center alignment will inhibit comfortable reading. Also, avoid short lines of text or words (called widows) that stand alone on a line, causing the paragraph to appear uneven as a whole. Finally, avoid bad line breaks as much as possible.

Centered text is best suited for something like a short call out that has the purpose of drawing attention from surrounding page content.

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