Logos

The St. Edward's University logo is the central visual that represents our brand. 

It symbolizes more than 130 years of heritage and all that makes our campus so unique — its prestige, charm, approachability — in essence, its character. The logo should be used as often as possible and should always be treated with reverence as the face of our brand.

To download logo files, visit the Resources page. Before using university logo files, please become familiar with these guidelines. Are you a vendor or an external partner? Please send a request for logo files.

Primary Logo

We have one brand — St. Edward’s University. All parts of the university inherit strength from the main brand. In communication, the main brand is more important than any other identity elements. Core academic identities and brand extensions must appear to be endorsed by the main brand and should not appear alone.

Core Academic Identities

Core academic identities represent an extension of the main St. Edward’s brand. In most cases, the name of the school, group, department or program should join the primary logo to create a lockup. 

Brand Extension Identities

Brand extension identities represent visual distinction for university groups that operate independently of St. Edward’s and have their own organizational structure. The primary logo is always used in conjunction with brand extensions and acts as the primary endorser of the brand.

Brand extension identities
 

Co-brand Identities

Co-brand identities are brands that are affiliated with St. Edward's and have a distinct relationship with the university. Like brand extensions, the co-brand should be used in conjunction with the primary logo. However, the primary logo may not always be the first endorser.
 

Usage of the Primary Logo

The primary logo is comprised of:

1. The steeple mark
2. The “St. Edward’s University” wordmark

The steeple mark and wordmark should always be used together. Only in certain circumstances (such as for avatar usage on social media and university apps) should elements of the primary logo be separated.

The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.

Color Variations

The logo works best in two-color: gold for the steeple mark and blue for the wordmark. When the logo must be presented in grayscale, the black version of the logo should be used. If the primary logo is to be placed on a dark-colored background where the two-color or black versions would be illegible, the reversed (white) version should be used. In certain cases, such as digital, the one-color solid blue is used.

Two-color printing: PMS 281 blue and PMS 4505 gold. For specialty metallic printing, PMS 8640 metallic is used in place of PMS 4505.
Full color/digital printing: PMS 281 blue (C=100 M= 64 Y=0 K=60) / PMS 4505 gold (C=20 M=25 Y=60 K=25)
 

One-color printing or digital usage: PMS 281 (C=100 M= 64 Y=0 K=60) / HEX #002566 (R=0 G=43 B=92)
 

Grayscale printing: Black only
 

Dark-colored background: White only (reverse)
 

Typeface

The typeface used for the primary logo is Adobe Garamond Pro, which has been slightly adjusted. The type should never be replaced or modified. Logo files should never be recreated or typeset. Only official logo files should be used in communications.

Incorrect Usage

The following violations of the logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the logo correctly.

Primary Logo with Tagline

The primary logo with tagline was created to include the official university tagline, “Take On Your World.” The tagline should only be used in specific instances; similarly, the primary logo with tagline:

1. Should be primarily used on marketing pieces. Cases for additional usage should be made by emailing brand@stedwards.edu. 
2. Should be used on projects that illustrate one or more brand tenets.
3. Should never be recreated or typeset.
4. Should always include the registered symbol (®) on the tagline only.

Incorrect Usage

The following violations of the tagline logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the tagline logo correctly.

Primary Vertical Logo 

The horizontal primary logo is preferred and therefore the vertical orientation of the primary logo should be used in a limited capacity. The same guidelines used for the horizontal orientation of the primary logo apply to the vertical orientation.

The vertical orientation of the primary logo should be used when:

• It will be centered in a square format.
• It will be placed in a layout that will not accommodate the horizontal orientation legibly; for example, on vertical signage.

Vertical logo files should never be recreated or typeset. Only official logo files should be used in communications. Download files from the Resources section.

Minimum Sizing

Minimum sizing for the primary logo and primary logo with tagline is 1.75 inches wide. Minimum sizing for the vertical logo is 1.25 inches wide. All versions of the logo should always be scaled proportionally.

Clear Space

At a minimum, the clear space around the logo should be equal to the height of the upper-case “D” in “St. Edward’s.”