The master logo is visual shorthand for the St. Edward’s University brand.
It represents more than 130 years of heritage and all that makes our campus so unique — its prestige, charm, approachability — in essence, its character. The logo should be used as often as possible and should always be treated with reverence as the face of our brand.
Visit Resources to download our logos. Before using university logo files, please become familiar with the guidelines outlined below.
Identity Overview
We have one brand — St. Edward’s University. All parts of the university inherit strength from the master brand. In communication, the master brand is more important than any other identity elements. Core academic identities and brand extensions must appear to be endorsed by the master brand and should not appear alone.
Master Logo
Core Academic Identities
Brand Extension Identities
Co-brand Identities
Elements of the Master Logo
The master logo is comprised of:
- The steeple mark
- The “St. Edward’s University” wordmark
The steeple mark and wordmark should always be used together. Only in certain circumstances (such as for avatar usage on social media and university apps) should elements of the master logo be separated.
The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.
Color Variations
The logo works best in two-color: gold for the steeple mark and blue for the wordmark. When the logo must be presented in grayscale, the black version of the logo should be used. If the master logo is to be placed on a dark-colored background where the two-color or black versions would be illegible, the reversed (white) version should be used. In certain cases, such as digital, the one-color solid blue is used.
Two-color printing: PMS 281 blue and PMS 4505 gold. For specialty metallic printing, PMS 8640 metallic is used in place of PMS 4505.
Full color/digital printing: PMS 281 blue (C=100 M= 64 Y=0 K=60) / PMS 4505 gold (C=20 M=25 Y=60 K=25)
One-color printing or digital usage: PMS 281 (C=100 M= 64 Y=0 K=60) / HEX #002566 (R=0 G=43 B=92)
Grayscale printing: Black only
Dark-colored background: White only (reverse)
Typeface
The typeface used for the master logo is Adobe Garamond Pro, which has been slightly adjusted. The type should never be replaced or modified. Master logo files should never be recreated or typeset. Only official logo files should be used in communications.
Incorrect Usage
The following violations of the logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the logo correctly.
Do always use master logo colors as specified.
Don’t modify master logo colors, even if it means simply reversing them.
Do always keep the elements of the master logo together.
Don’t separate the steeple mark from the wordmark or scale one independently of the other.
Do always use the master logo as specified.
Don’t modify the master logo in any way.
Do always ensure that the master logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place the full-color version of the logo over a dark background.
Do always scale the master logo proportionally, using the Shift key.
Don’t stretch or otherwise modify the master logo in scale.
Do always use master logo wordmark as specified.
Don’t reset type in the master logo, for any reason.
Master Logo with Tagline
The master logo with tagline was created to include the official university tagline, “Take On Your World.” The tagline should only be used in specific instances; similarly, the master logo with tagline:
- Should be primarily used on marketing pieces. Cases for additional usage should be made by emailing brand@stedwards.edu.
- Should be used on projects that illustrate one or more brand tenets.
- Should never be recreated or typeset.
- Should always include the registered symbol (®) on the tagline only.
Incorrect Usage
The following violations of the tagline logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the tagline logo correctly.
Do always use tagline color as specified — the color should match the wordmark.
Don’t modify lockup colors, for any reason.
Do always use the lockup as specified.
Don’t scale the elements of the lockup independently, including the registered symbol.
Do always use the lockup as specified.
Don’t use the tagline without the master logo or modify the lockup in any way.
Do always ensure that the master logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place the full-color version of the logo over a dark background.
Do always scale the master logo and tagline lockup proportionally, using the Shift key.
Don’t stretch or otherwise modify the master logo in scale.
Do always use the tagline as specified.
Don’t reset type in the tagline, for any reason.
Master Vertical Logo
The vertical orientation of the master logo should be used in a very limited capacity. The same guidelines used for the horizontal orientation of the master logo apply to the vertical orientation.
The vertical orientation of the master logo should be used when:
- It will be centered in a square format.
- It will be placed in a layout that will not accommodate the horizontal orientation legibly; for example, on vertical signage.
Master vertical logo files should never be recreated or typeset. Only official logo files should be used in communications. Download files from the Resources section.
Minimum Size
Minimum sizing for the master logo and master logo with tagline is 1.75” wide. Minimum sizing for the vertical logo is 1.25” wide. All versions of the master logo should always be scaled proportionally.
Clear Space
At a minimum, the clear space around the logo should be equal to the height of the upper-case “D” in “St. Edward’s.”
