The St. Edward's University logo is the central visual that represents our brand.
It symbolizes more than 130 years of heritage and all that makes our campus so unique — its prestige, charm, approachability — in essence, its character. The logo should be used as often as possible and should always be treated with reverence as the face of our brand.
To download logo files, visit the Resources page. Before using university logo files, please become familiar with these guidelines. Are you a vendor or an external partner? Please send a request for logo files.
Primary Logo
We have one brand — St. Edward’s University. All parts of the university inherit strength from the main brand. In communication, the main brand is more important than any other identity elements. Core academic identities and brand extensions must appear to be endorsed by the main brand and should not appear alone.

Primary logo

Primary logo with tagline
Core Academic Identities
Core academic identities represent an extension of the main St. Edward’s brand. In most cases, the name of the school, group, department or program should join the primary logo to create a lockup.

Example of a student group lockup

Example of a department lockup

Example of a school lockup
Brand Extension Identities
Brand extension identities represent visual distinction for university groups that operate independently of St. Edward’s and have their own organizational structure. The primary logo is always used in conjunction with brand extensions and acts as the primary endorser of the brand.

Brand extension identities
Co-brand Identities
Co-brand identities are brands that are affiliated with St. Edward's and have a distinct relationship with the university. Like brand extensions, the co-brand should be used in conjunction with the primary logo. However, the primary logo may not always be the first endorser.
Usage of the Primary Logo
The primary logo is comprised of:
- The steeple mark
- The “St. Edward’s University” wordmark

The steeple mark and wordmark should always be used together. Only in certain circumstances (such as for avatar usage on social media and university apps) should elements of the primary logo be separated.
The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.
Color Variations
The logo works best in two-color: gold for the steeple mark and blue for the wordmark. When the logo must be presented in grayscale, the black version of the logo should be used. If the primary logo is to be placed on a dark-colored background where the two-color or black versions would be illegible, the reversed (white) version should be used. In certain cases, such as digital, the one-color solid blue is used.

Two-color printing: PMS 281 blue and PMS 4505 gold. For specialty metallic printing, PMS 8640 metallic is used in place of PMS 4505.
Full color/digital printing: PMS 281 blue (C=100 M= 64 Y=0 K=60) / PMS 4505 gold (C=20 M=25 Y=60 K=25)

One-color printing or digital usage: PMS 281 (C=100 M= 64 Y=0 K=60) / HEX #002566 (R=0 G=43 B=92)

Grayscale printing: Black only

Dark-colored background: White only (reverse)
Typeface
The typeface used for the primary logo is Adobe Garamond Pro, which has been slightly adjusted. The type should never be replaced or modified. Logo files should never be recreated or typeset. Only official logo files should be used in communications.
Incorrect Usage
The following violations of the logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the logo correctly.

Do always use logo colors as specified.
Don’t modify logo colors, even if it means simply reversing them.

Do always keep the elements of the logo together.
Don’t separate the steeple mark from the wordmark or scale one independently of the other.

Do always use the logo as specified.
Don’t modify the logo in any way.

Do always ensure that the logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place the full-color version of the logo over a dark background.

Do always scale the logo proportionally.
Don’t stretch or otherwise modify the logo in scale.

Do always use logo wordmark as specified.
Don’t reset type in the logo, for any reason.
Primary Logo with Tagline
The primary logo with tagline was created to include the official university tagline, “Take On Your World.” The tagline should only be used in specific instances; similarly, the primary logo with tagline:
- Should be primarily used on marketing pieces. Cases for additional usage should be made by emailing brand@stedwards.edu.
- Should be used on projects that illustrate one or more brand tenets.
- Should never be recreated or typeset.
- Should always include the registered symbol (®) on the tagline only.

Incorrect Usage
The following violations of the tagline logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the tagline logo correctly.

Do always use tagline color as specified — the color should match the wordmark.
Don’t modify lockup colors, for any reason.

Do always use the lockup as specified.
Don’t scale the elements of the lockup independently, including the registered symbol.

Do always use the lockup as specified.
Don’t use the tagline without the primary logo or modify the lockup in any way.

Do always ensure that the logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place the full-color version of the logo over a dark background.

Do always scale the logo and tagline lockup proportionally.
Don’t stretch or otherwise modify the logo in scale.

Do always use the tagline as specified.
Don’t reset type in the tagline, for any reason.
Primary Vertical Logo
The horizontal primary logo is preferred and therefore the vertical orientation of the primary logo should be used in a limited capacity. The same guidelines used for the horizontal orientation of the primary logo apply to the vertical orientation.

The vertical orientation of the primary logo should be used when:
- It will be centered in a square format.
- It will be placed in a layout that will not accommodate the horizontal orientation legibly; for example, on vertical signage.
Vertical logo files should never be recreated or typeset. Only official logo files should be used in communications. Download files from the Resources section.
Minimum Sizing
Minimum sizing for the primary logo and primary logo with tagline is 1.75 inches wide. Minimum sizing for the vertical logo is 1.25 inches wide. All versions of the logo should always be scaled proportionally.

Primary logo

Primary logo with tagline

Vertical logo
Clear Space
At a minimum, the clear space around the logo should be equal to the height of the upper-case “D” in “St. Edward’s.”

Primary logo

Primary logo with tagline

Vertical logo