The St. Edward's University logo is the highest representation of our brand. It should act as the most consistent and primary component in our communications.
Lockup logos, type treatments and brand extensions and marks must appear to be endorsed by the primary logo and should not appear alone. The logo should be used as often as possible and should always be treated with reverence as the face of our brand. It should never be recreated or typeset. Only official logo files should be used in communications.
Primary Usage
The following color pairings for the logo should be used most often in communication pieces:
Blue logo on white
Reverse logo on Sorin
Reverse logo on St. Ed's Blue
Blue logo on St. Ed's Gold
Two-color logo
Two-color logo with tagline
Grayscale Logo
In instances that restrict color, such as grayscale printing, the black-only or reverse logo can be used.
Black only logo
Reverse logo
Vertical Logo
The vertical logo should be used in a limited capacity (such as in instances of being centered in a square format or used in a layout that will not accommodate the horizontal orientation legibly, such as on vertical signage). The same guidelines used for the horizontal orientation of the primary logo apply to the vertical orientation.
Vertical logo
Vertical logo with tagline
Logo Specifications
The primary logo is comprised of the steeple mark, custom word mark and registered trademark. The steeple mark and word mark should always be used together. The steeple mark can only be used by itself as an avatar in digital applications, such as on social media and for university-approved apps (see size guidance below).
The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.
The typeface used for the primary logo is custom and should never be replaced or modified. Logo files should never be recreated or typeset. Only official logo files should be used in communications.
Size
To maintain legibility, never reproduce the logo at widths smaller than 1.75 inches (for print) or 168 pixels (for screens). The vertical logo should not have a width smaller than 1.25 inches (for print) or 120 pixels (for screens). All versions of the logo should always be scaled proportionally.
There is no maximum size limit but use discretion when sizing the logo. It should never be the most dominant element on the page but should act as an important anchor of a piece and immediately identify our brand.
Logo Avatar
The St. Ed's logo avatar is used solely for small-space applications, such as social media and app icons. These are created to ensure legibility on a small scale.
Groups across campus can request a logo avatar. To establish brand uniformity, St. Edward's affiliated social media accounts should use the logo avatar as opposed to a custom graphic.
Do not:
- Create your own assets or separate the steeple in the logo for any reason.
- Use the logo avatar in any other application besides social media or apps. The graphic should not be used as a stand-alone logo. Departments, schools and groups should use their Core Identity Logo Lockup instead.
Clear Space
At a minimum, the clear space around the logo should be equal to the height of the upper-case “D” in “St. Edward’s” to maintain legibility and prominence. In addition, other logos should not be placed right next to the St. Edward's logo, possibly giving the appearance of a partnership when one does not exist.
Improper Usage
The following violations of the logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the logo correctly.
The reverse logo should not be used on backgrounds from the secondary palette, or the golds from the primary palette.
Do always use logo colors as specified.
Don’t modify logo colors, even if it means simply reversing them.
Do always keep the elements of the logo together.
Don’t separate the steeple mark from the word mark or scale one independently of the other.
Do always use the logo as specified.
Don’t modify the logo in any way.
Do always ensure that the logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place non-reverse versions of the logo over a dark background.
Do always scale the logo proportionally.
Don’t stretch or otherwise modify the logo in scale.
Do always use logo word mark as specified.
Don’t reset the type in the logo for any reason.
Do always use the tagline color as specified — the color should match the word mark.
Don’t modify lockup colors for any reason.
Do always use the tagline lockup as specified.
Don’t scale the elements of the lockup independently, including the registered symbol.
Do always use the tagline lockup as specified.
Don’t use the tagline without the primary logo or make modifications, such as the font.
Related Resources
Downloads
Logo files (JPG, PNG, EPS*)
Logo files for vendors (JPG, PNG, EPS*)
*Encapsulated Postscript (.eps) files are vector files to share with vendors, for use in printing promotional items, swag, etc. These require a design program to open them, such as Adobe Illustrator.