The St. Edward's University logo is the central visual that represents our brand. 

It symbolizes more than 130 years of heritage and all that makes our campus so unique — its prestige, charm, approachability — in essence, its character. The logo should be used as often as possible and should always be treated with reverence as the face of our brand.

To download logo files, visit the Resources page. Before using university logo files, please become familiar with these guidelines. Are you a vendor or an external partner? Please send a request for logo files.

Primary Logo

We have one brand — St. Edward’s University. All parts of the university inherit strength from the main brand. In communication, the main brand is more important than any other identity elements. Core academic identities and brand extensions must appear to be endorsed by the main brand and should not appear alone.

Master logo

Primary logo
 

Master logo with tagline

Primary logo with tagline
 

Core Academic Identities

Core academic identities represent an extension of the main St. Edward’s brand. In most cases, the name of the school, group, department or program should join the primary logo to create a lockup. 

Office of Student Involvement lockup

Example of a student group lockup
 

Career and Professional Development lockup logo

Example of a department lockup
 

School of Arts and Humanities lockup logo

Example of a school lockup
 

Brand Extension Identities

Brand extension identities represent visual distinction for university groups that operate independently of St. Edward’s and have their own organizational structure. The primary logo is always used in conjunction with brand extensions and acts as the primary endorser of the brand.

Brand extension identity logos

Brand extension identities
 

Co-brand Identities

Co-brand identities are brands that are affiliated with St. Edward's and have a distinct relationship with the university. Like brand extensions, the co-brand should be used in conjunction with the primary logo. However, the primary logo may not always be the first endorser.
 

Usage of the Primary Logo

The primary logo is comprised of:

  1. The steeple mark
  2. The “St. Edward’s University” wordmark
St. Edward's logo

The steeple mark and wordmark should always be used together. Only in certain circumstances (such as for avatar usage on social media and university apps) should elements of the primary logo be separated.

The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.

Color Variations

The logo works best in two-color: gold for the steeple mark and blue for the wordmark. When the logo must be presented in grayscale, the black version of the logo should be used. If the primary logo is to be placed on a dark-colored background where the two-color or black versions would be illegible, the reversed (white) version should be used. In certain cases, such as digital, the one-color solid blue is used.

2-color-logo

Two-color printing: PMS 281 blue and PMS 4505 gold. For specialty metallic printing, PMS 8640 metallic is used in place of PMS 4505.
Full color/digital printing: PMS 281 blue (C=100 M= 64 Y=0 K=60) / PMS 4505 gold (C=20 M=25 Y=60 K=25)

 

logo-blue

One-color printing or digital usage: PMS 281 (C=100 M= 64 Y=0 K=60) / HEX #002566 (R=0 G=43 B=92)
 

Logo grayscale

Grayscale printing: Black only
 

Logo reverse

Dark-colored background: White only (reverse)
 

Typeface

The typeface used for the primary logo is Adobe Garamond Pro, which has been slightly adjusted. The type should never be replaced or modified. Logo files should never be recreated or typeset. Only official logo files should be used in communications.

Incorrect Usage

The following violations of the logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the logo correctly.

incorrect_usage_master_logo_1

Do always use logo colors as specified.
Don’t modify logo colors, even if it means simply reversing them.

incorrect_usage_master_logo_2

Do always keep the elements of the logo together.
Don’t separate the steeple mark from the wordmark or scale one independently of the other.

incorrect_usage_master_logo_3

Do always use the logo as specified.
Don’t modify the logo in any way.

incorrect_usage_master_logo_4

Do always ensure that the logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place the full-color version of the logo over a dark background.

incorrect_usage_master_logo_5

Do always scale the logo proportionally.
Don’t stretch or otherwise modify the logo in scale.

incorrect_usage_master_logo_6

Do always use logo wordmark as specified.
Don’t reset type in the logo, for any reason.

Primary Logo with Tagline

The primary logo with tagline was created to include the official university tagline, “Take On Your World.” The tagline should only be used in specific instances; similarly, the primary logo with tagline:

  1. Should be primarily used on marketing pieces. Cases for additional usage should be made by emailing brand@stedwards.edu
  2. Should be used on projects that illustrate one or more brand tenets.
  3. Should never be recreated or typeset.
  4. Should always include the registered symbol (®) on the tagline only.
2-color-logo-tagline

Incorrect Usage

The following violations of the tagline logo negatively affect the integrity of the St. Edward’s brand. Please reach out with questions if you’re unsure if you’re using the tagline logo correctly.

incorrect_usage_logo_1_tagline

Do always use tagline color as specified — the color should match the wordmark.
Don’t modify lockup colors, for any reason.

incorrect_usage_logo_2_tagline

Do always use the lockup as specified.
Don’t scale the elements of the lockup independently, including the registered symbol.

incorrect_usage_logo_3_tagline

Do always use the lockup as specified.
Don’t use the tagline without the primary logo or modify the lockup in any way.

incorrect_usage_logo_4_tagline

Do always ensure that the logo is legible over its background. Use the reversed version of the logo when necessary.
Don’t place the full-color version of the logo over a dark background.

incorrect_usage_logo_5_tagline

Do always scale the logo and tagline lockup proportionally.
Don’t stretch or otherwise modify the logo in scale.

incorrect_usage_logo_6_tagline

Do always use the tagline as specified.
Don’t reset type in the tagline, for any reason.

Primary Vertical Logo 

The horizontal primary logo is preferred and therefore the vertical orientation of the primary logo should be used in a limited capacity. The same guidelines used for the horizontal orientation of the primary logo apply to the vertical orientation.

2-color-logo-vertical

The vertical orientation of the primary logo should be used when:

  • It will be centered in a square format.
  • It will be placed in a layout that will not accommodate the horizontal orientation legibly; for example, on vertical signage.

Vertical logo files should never be recreated or typeset. Only official logo files should be used in communications. Download files from the Resources section.

Minimum Sizing

Minimum sizing for the primary logo and primary logo with tagline is 1.75 inches wide. Minimum sizing for the vertical logo is 1.25 inches wide. All versions of the logo should always be scaled proportionally.

Primary logo showing minimum sizing of 1.75 inches

Primary logo
 

Tagline logo showing minimum sizing of 1.75 inches

Primary logo with tagline
 

Vertical logo showing minimum sizing of 1.75 inches

Vertical logo
 

Clear Space

At a minimum, the clear space around the logo should be equal to the height of the upper-case “D” in “St. Edward’s.”

 

Primary logo showing clear space

Primary logo
 

Tagline logo showing clear space

Primary logo with tagline
 

Vertical logo showing clear space

Vertical logo