Dr. Altounian’s expertise is in entrepreneurship, management, and marketing.
Dr. Altounian has extensive experience with over 30 years of experience in the technology industry. He was the Founder and CEO of Motion Computing, a provider of rugged tablet solutions for business customers. Prior to founding Motion he was with Dell Computer Corporation, where he served in executive positions for the Latitude notebook product line and the Precision workstation product businesses. He spent two years in the United Kingdom as the General Manager of Dell's Workstation Line of Business for Europe, Middle East, and Africa. His career includes management positions at Compaq Computer, Motorola, and Ashton-Tate. He is a named inventor on 10 patents and a published author.
- Taught New Venture Creation and Digital Marketing courses to undergraduate students in the Digital Media Management Program (DMM).
- Taught Digital Marketing and Branding courses to graduate students in the Digital MBA Program (DMBA).
PhD in Business for Executives at Oklahoma St. University, Stillwater, Oklahoma, 2014
MBA at Northwestern’s Kellogg School of Management, Chicago, Illinois, 2007
BS in Business Administration at California Coast University, Santa Ana, California, 1993
2018 Greater Austin Chamber of Commerce Volunteer of the Year, Global Technology and Innovation
2017 Most Valuable Mentor Award, Capital Factory, Startup Week September 2017
Best Paper Award, Casual or Committed: Using social behavioral theories for understanding the contributors to user commitment in user-generated content sites, Fifth International Conference on Engaged Management Scholarship, Baltimore, Maryland, September 2015
Nominated, Outstanding Adjunct Faculty Award, St. Edward’s University, School of Management and Business. Austin, Texas. 2012-2013
Beta Gamma Sigma International Honor Society, December 2014
Golden Key Honor Society, December 2013
Greater Austin Chamber of Commerce, Board Member
Austin Technology Council, Board Member
Ideabud LLC (Ticketbud.com), Board Member
GRC Cooling Inc., Board Member
Academy of Management, Member
Society for Marketing Advances, Member
US Association for Small Business and Entrepreneurship, Member
C. Spinuzzi, D. Altounian and G. P. Pogue (2020) Go or No Go: Learning to Persuade in an Early-Stage Student Entrepreneurship Program, IEEE Transactions on Professional Communication
Peterson, R.A. and Altounian, D. (2019) Self-perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs, Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited
Zahay D., Altounian, D., Pollitte W. & James J.(2018) Effective Resource Deployment in Digital Marketing Education, Marketing Education Review
Spinuzzi, Clay & Altounian, David & Pogue, Gregory & Cochran, Robert & Zhu, Lily. (2018). Articulating Problems and Markets: A Translation Analysis of Entrepreneurs’ Emergent Value Propositions. Written Communication.
Altounian, D.A. (2014) "Casual or Committed? Understanding the contributors to user commitment in user-generated content sites.", Doctoral Dissertation
Press:
"Embracing the Hackathon in Higher Education", David Altounian and Sarah Sharif, Huffington Post, October 2017
"They Started with $10,000, Now they are taking on ESPN", Inc. Magazine, October 2017
"More local sources of capital needed for Austin to become an elite startup city, local experts conclude", Austin Business Journal, August 2017
"Tech Companies are thriving in Austin -- the hard way", Inc Magazine, May 2017
"So You Have a Million Dollar Idea, Now What?" - Austin Monthly Magazine, June 2016
"The Dell Effect: Tech Giants Helps Shape Local Entrepreneurs" - Community Impact Newsletter, January 13, 2016
"Tech Talent and Funding Gaps Identified" - RCR Wireless, November 13, 2015
"Austin needs more venture funding" - Austin-American Statesman, October 25, 2015
"4 Reasons to Rethink Entrepreneurship Education" - Huffington Post, February 19, 2015
"Redefining Entrepreneurship - 4 Common Myths Debunked" - Huffington Post, April, 2014
"15 Rock Star Digital Marketing Professors" - Stukent, Inc., 2015
"Best of the Best of Stukent: 2014-2015 School Year" - Stukent, Inc, 2015
"Is Austin finally on radar of East and West Coast VCs? New numbers suggest it is.", Austin-American Statesman, Jan 14, 2018
"Casual or Committed Users? A Conceptual Model for Understanding Engagement in User Generated Content Sites", In development, accepted for presentation at the Third International Conference on Engaged Management, Atlanta, Georgia, September 2013
"Casual or Committed Users? Understanding the Factors that Drive Deeper Engagement on User Generated Content Sites", Academy of Marketing Sciences Conference 2014, Indianapolis, Indiana
"Casual or Committed: Using Social Behavioral Theories for Understanding the Contributors to User Commitment in User-Generated Content Sites", Fifth International Conference on Engaged Management Scholarship, Baltimore, Maryland, September 2015
“Understanding the Customer Journey” Special Session Chair, Academy of Marketing Sciences Conference 2014, Indianapolis, Indiana (paper above presented during this session)
Co-Chair, Fourth International Conference on Engaged Management, Tulsa, Oklahoma. September 2014
“Goal Development Theories and the Use of Terminal Goals In Organizational Goal Setting”. Accepted for presentation at Fourth International Conference on Engaged Management, Tulsa, Oklahoma, September 2014 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2553323
Best Paper Award, Casual or Committed: Using social behavioral theories for understanding the contributors to user commitment in user-generated content sites, Fifth International Conference on Engaged Management Scholarship, Baltimore, Maryland, September 2015