Help a company or cause stand out from the crowd.

Major Roadmap

Major Roadmap

Explore your options — classes, internships, research and study abroad. Find what interests you, discover what you love, and create a major experience that jumpstarts your future. 

Marketing Major Guide

With a degree in Marketing, you’ll learn the fundamentals of promoting a message or product — and you’ll get an edge by focusing on the industry’s shift to digital.

Get a solid foundation in business principles and take courses that focus on marketing research and analytics, e-commerce and social media marketing. Your courses will teach you the practical skills employers are looking for: content creation, conversion rate optimization, social media marketing and data analysis. These skills translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.

Your professors will be experienced, industry-recognized marketers who will help you connect with internships and employers in Austin, a booming economy with a thriving tech scene. And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, Google Analytics, Marketo and Salesforce. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.

What do our graduates do?

Marketing majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Junior project manager at Dell
  • Digital marketing specialist at Adlucent, a digital marketing agency in Austin
  • Marketing specialist for EBQ, an outsourced sales and marketing organization in Austin
  • Promotions coordinator for Toyota Music Company
  • Director of product management at Blucora
  • Account manager specialist for Gartner

All students at St. Edward’s University are able to enroll in the Digital Marketing minor, which focuses on digital certifications and marketing metrics.

Alumni on the Rise

Alumni on the Rise

Marketing major Jorge Almeida ’10 is using the skills he learned in marketing and international business on the hilltop to excel as a senior brand manager.