Help a company or cause stand out from the crowd.

With a degree in Marketing, you’ll learn the fundamentals of promoting a message or product — and you’ll get an edge by focusing on the industry’s shift to digital.

Get a solid foundation in business principles and take courses that focus on marketing research and analytics, e-commerce and social media marketing. Your courses will teach you the practical skills employers are looking for: content creation, conversion rate optimization, social media marketing and data analysis. These skills translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.

Your professors will be experienced, industry-recognized marketers who will help you connect with internships and employers in Austin, a booming economy with a thriving tech scene. And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, Google Analytics, Marketo and Salesforce. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.

What do our graduates do?

Marketing majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Junior project manager at Dell
  • Digital marketing specialist at Adlucent, a digital marketing agency in Austin
  • Marketing specialist for EBQ, an outsourced sales and marketing organization in Austin
  • Promotions coordinator for Toyota Music Company
  • Director of product management at Blucora
  • Account manager specialist for Gartner

All students at St. Edward’s University are able to enroll in the Digital Marketing minor, which focuses on digital certifications and marketing metrics.

Alumni on the Rise

Alumni on the Rise

Marketing major Jorge Almeida ’10 is using the skills he learned in marketing and international business on the hilltop to excel as a senior brand manager.

Degree Requirements

Major Requirements: The BBA in Marketing requires 63 hours of major coursework.

General Education Requirements: All majors require 44 hours of general education that students complete over the course of four years, in addition to their major courses.

View and download the full degree plan for our Marketing major (PDF).

A few examples of the Marketing courses students take:

  • Advanced Marketing Management – Gain experience creating and executing effective marketing plans – with a variety of marketing channels – for either non-profit or for-profit organizations.
  • Digital Marketing and Analytics – Learn a framework for managing and analyzing an organization’s online presence and interacting with customers for marketing purposes.
  • Social Media Marketing – Create a social media marketing plan for a real-life client, and become certified in a social media management tool.

The Marketing and Entrepreneurship Department works diligently to keep marketing education relevant in the digital age. Follow our Digital Marketing blog for the latest updates and opportunities.

Our Faculty and Student Support Services

Marketing faculty members bring years of direct experience in both small and large organizations, including Motorola, Compaq, Dell, Dun & Bradstreet, Verizon Telecommunications, Mitel Networks, Cornerstone OnDemand and General Motors, to the classroom.

Faculty are involved with professional organizations, publications and local businesses. Many are highly skilled in digital marketing, marketing metrics and statistical techniques.

Debra Zahay-Blatz

"Our department focuses on making it possible for graduates to enter the workforce able to understand and use the latest digital marketing technologies to create firm growth. This proficiency, along with a solid background in all business disciplines, gives students the ability to create new ventures and to help any firm market its products in the most effective and up-to-date manner."

Debra Zahay-Blatz, chair of the Marketing and Entrepreneurship Department

Student Support Services

Along with personal attention and mentorship from their professors, our students have access to offices and programs outside of the classroom that support their success. We encourage students to take advantage of these resources that help them excel:

  • Writing Center consultation
  • Health and wellness counseling
  • Student disability support

Learn more about these services.

Outside the Classroom

Professional marketers currently spend an estimated 60 percent of their time in digital marketing activities. Our faculty members link students to experiences – both locally (in Austin’s tech scene) and globally – that will help them launch careers in the marketing field.

Hilltop American Marketing Association

This student organization promotes critical thinking, decision making and leadership abilities, refines business, marketing and networking skills and fosters beneficial relationships among students, faculty and business professionals.

Marketing EDGE Collegiate Summit

Each summer, several Marketing students attend the Marketing EDGE Collegiate Summit in New York City. They connect with the top marketing professionals, explore how major brands use digital strategies and sharpen their job-search skills.

Distinguished Marketer Speaker Series

The department invites a prominent marketing professional to campus each fall and spring to share insights on a relevant topic in the field. Topics have included the evolving nature of digital media, design principles and marketing challenges for a new company.

Digital Marketing Minor

Any student at St. Edward’s University may minor in Digital Marketing. The minor prepares students for a variety of marketing and technical roles in the 21st century business ecosystem.

Required Courses:

  • MKTG 2301 – Principles of Marketing
  • BUSI 2305 – Business Statistics
  • MKTG 3343 – Marketing Research
  • MKTG 4342 – Digital Marketing and Analytics
  • MKTG 4344 – Marketing Metrics and Analytics
  • MKTG 3335 – Social Media Marketing

Electives (Choose 1):

  • MKTG 3332 – Sales and Relationship Management
  • MKTG 3333 – Principles of Retailing and Ecommerce
  • MKTG 3336 – Buyer Behavior
  • COMM 2305 – Visual Communication
  • COMM 2359 – Video Production and Editing
  • ENGW 2329 – Document Design
  • JOUR 2314 – Interactive Media Production and Design (Photoshop)
  • BDMM 3344 – Interactive Technology I
  • BDMM 4330 – Digital Media and the Law

Total Hours: 21

Are you a current student? Contact your advisor for next steps on declaring your major or minor.