Learn how brands are created and sustained

As a Marketing major, you will build a strong foundation in business fundamentals and explore the psychology of buyer behavior and the utilization of digital media, marketing metrics, research, and data to make informed marketing decisions.

Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers. In order to provide customers and stakeholders with consistent experiences that deliver on the brand promise, marketing activities and processes must be integrated with all major business functions.

Students will learn about:
  • Managing customer relationships to benefit the organization and its stakeholders
  • How brands are developed and structured
  • Target audience identification, need analysis, and consumer research
  • How marketing collaborates with internal departments, clients, partners, and vendors
  • Making informed marketing decisions and marketing plans
  • The role of product development, positioning, distribution, retailing and wholesaling, pricing, customer retention, and social responsibility
  • Using different marketing media, including online media, email marketing, social media, mobile marketing, website and interactive applications, print, outdoor, packaging, television, and more

Marketing is a good fit for students who are both analytical and creative.

For example, successful marketers:
  • Translate qualitative insights and quantitative processes into innovative business strategies
  • Clearly articulate and present strategies, recommendations, and results
  • Think critically and solve complex business issues
  • Thrive in a fast-paced environment
  • Are creative problem-solvers


The BBA in Marketing at St. Edward’s University prepares students for challenging careers. Prospective fields include advertising, brand management, customer relations, market research, product development, sales, and retail.

Jobs Marketing graduates pursue include:
  • Account executive
  • Project coordinator
  • Copywriter
  • Sales manager
  • Brand manager
  • Event manager
  • Fundraiser for a nonprofit
  • Media buyer/planner
  • Public relations coordinator
  • Web developer
  • Ecommerce marketing specialist
  • Client relationship manager
  • Social media strategist
  • Content marketer
  • Media buyer
  • Marketing analytics
  • Business development specialist​

Upon completion of the BBA in Marketing, many graduates continue their education by pursuing an advanced degree such as a Master of Business Administration (MBA).

Marketing graduate Harrison Cummins took full advantage of the resources at St. Edward’s University, and shared the importance of networking professionally, “‘The earlier, the better,’ one professor told me. We have so many resources to utilize on campus; it would be a waste if we didn’t take advantage of them.” For Harrison, it paid off. He landed a job as an events coordinator at the Austin Film Festival after graduation.

Outside the Classroom

Hilltop Marketing Association

The objectives of the Hilltop Marketing Association are to:
  • Encourage and uphold sound and ethical marketing practices
  • Form a deeper understanding and appreciation of marketing challenges
  • Improve awareness of opportunities available to marketing professionals
  • Promote critical thinking, decision making, and leadership abilities
  • Refine business, marketing, and networking skills
  • Foster beneficial relationships among students, faculty, and business professionals
  • The Hilltop Marketing Association is an American Marketing Association (AMA) collegiate chapter.

Meet the Faculty

The Marketing faculty are passionate about connecting with students and cultivating lifelong learners.

Marketing faculty are involved in:
  • Business communities and professional organizations
  • Professional publications
  • Local businesses in the community
  • Student organizations
  • They are continuously contributing to the growth and development of their students, bringing their experience working in both small and large organizations, including Motorola, Compaq, and Dell. 

“The Business faculty are some of the most helpful and open professors on campus. They truly want to see their students become successful business professionals.”
— Sharnicia Dotson ’17