As a Marketing major, you will build a strong foundation in business fundamentals and explore the psychology of buyer behavior and the utilization of digital media, marketing metrics, research, and data to make informed marketing decisions.
Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers. In order to provide customers and stakeholders with consistent experiences that deliver on the brand promise, marketing activities and processes must be integrated with all major business functions.
The BBA in Marketing at St. Edward’s University prepares students for challenging careers. Prospective fields include advertising, brand management, customer relations, market research, product development, sales, and retail.
Marketing graduate Harrison Cummins took full advantage of the resources at St. Edward’s University, and shared the importance of networking professionally, “‘The earlier, the better,’ one professor told me. We have so many resources to utilize on campus; it would be a waste if we didn’t take advantage of them.” For Harrison, it paid off. He landed a job as an events coordinator at the Austin Film Festival after graduation.
The Marketing faculty are passionate about connecting with students and cultivating lifelong learners.
“The Business faculty are some of the most helpful and open professors on campus. They truly want to see their students become successful business professionals.”
— Sharnicia Dotson ’17