Earn a Marketing degree that centers on digital and analytics

The Marketing degree program at St. Edward’s University provides students with digital marketing and analytical expertise, practice with specific technologies and tools, and experience with real clients.

Marketing coursework focuses on content creation, conversion rate optimization, social media marketing and data analysis. The curriculum reflects the current needs of marketers, and the program is a good fit for students who are critical thinkers and innovators.

Students build a strong foundation in business principles. They gain experience managing customer relationships, using media to reinforce a company’s brand and evaluating metrics to make informed marketing decisions.

They receive certification in tools that marketing experts use daily, including Hootsuite for social media marketing, HubSpot Inbound and Google Ads for digital marketing, Google Analytics for marketing metrics, and Salesforce for sales and relationship marketing.

Marketing students graduate ready to fill specific needs in the industry. Many have gone on to work with local, national and international organizations in cutting-edge roles, such as website design and search engine optimization, and more traditional roles, such as brand management and strategic planning. Job titles include:

  • Account executive
  • Content marketing specialist
  • Digital marketing specialist
  • Mobile marketing specialist
  • SEO/paid search specialist
  • Social media manager
  • Sales and relationship manager
  • Website designer

All students at St. Edward’s University are able to enroll in the Digital Marketing minor, a unique program at the university. The minor focuses on digital certifications and marketing metrics.

Degree Requirements

Major Requirements: The BBA in Marketing requires 63 hours of major coursework.

General Education Requirements: All majors require 44 hours of general education that students complete over the course of four years, in addition to their major courses.

View and download the full degree plan for our Marketing major (PDF).

A few examples of the Marketing courses students take:

  • Advanced Marketing Management – Gain experience creating and executing effective marketing plans – with a variety of marketing channels – for either non-profit or for-profit organizations.
  • Digital Marketing and Analytics – Learn a framework for managing and analyzing an organization’s online presence and interacting with customers for marketing purposes.
  • Social Media Marketing – Create a social media marketing plan for a real-life client, and become certified in a social media management tool.

The Marketing and Entrepreneurship Department works diligently to keep marketing education relevant in the digital age. Follow our Digital Marketing blog for the latest updates and opportunities.

Our Faculty and Student Support Services

Marketing faculty members bring years of direct experience in both small and large organizations, including Motorola, Compaq, Dell, Dun & Bradstreet, Verizon Telecommunications, Mitel Networks, Cornerstone OnDemand and General Motors, to the classroom.

Faculty are involved with professional organizations, publications and local businesses. Many are highly skilled in digital marketing, marketing metrics and statistical techniques.

Debra Zahay-Blatz

"Our department focuses on making it possible for graduates to enter the workforce able to understand and use the latest digital marketing technologies to create firm growth. This proficiency, along with a solid background in all business disciplines, gives students the ability to create new ventures and to help any firm market its products in the most effective and up-to-date manner."

Debra Zahay-Blatz, chair of the Marketing and Entrepreneurship Department

Student Support Services

Along with personal attention and mentorship from their professors, our students have access to offices and programs outside of the classroom that support their success. We encourage students to take advantage of these resources that help them excel:

  • Writing Center consultation
  • Health and wellness counseling
  • Student disability support

Learn more about these services.

Outside the Classroom

Professional marketers currently spend an estimated 60 percent of their time in digital marketing activities. Our faculty members link students to experiences – both locally (in Austin’s tech scene) and globally – that will help them launch careers in the marketing field.

Hilltop American Marketing Association

This student organization promotes critical thinking, decision making and leadership abilities, refines business, marketing and networking skills and fosters beneficial relationships among students, faculty and business professionals.

Marketing EDGE Collegiate Summit

Each summer, several Marketing students attend the Marketing EDGE Collegiate Summit in New York City. They connect with the top marketing professionals, explore how major brands use digital strategies and sharpen their job-search skills.

Distinguished Marketer Speaker Series

The department invites a prominent marketing professional to campus each fall and spring to share insights on a relevant topic in the field. Topics have included the evolving nature of digital media, design principles and marketing challenges for a new company.

Alumni Outcomes

A Marketing degree prepares students to succeed in the modern digital landscape. They receive certifications, which makes them marketable to recruiters, and as new hires, they contribute to organizations immediately. Graduates pursue challenging careers in fields such as digital marketing, advertising, brand management, customer relations, market research and product development, to name a few.

Megan McNinch

Megan McNinch ’16 was originally a Biology major with her sights set on becoming a dentist, but two years into her undergraduate career, she realized that she cared more about what flavor of toothpaste consumers preferred than examining patients’ gums.

After changing her major to Marketing, Megan learned social media management, customer relations, accounting and sales from faculty experts. She gained industry-standard certifications and internship experience at Socialmatters.ai, Forefront Networks and St. Edward’s University Campus Recreation.

"From advertising campaigns and content creation to Google Analytics and website troubleshooting, time spent as an intern was invaluable to growing my skill set," she said.

Now, Megan serves as an account manager at Maggie Louise Confections, a luxury chocolate company in Austin. Each day, she works with her colleagues to bring her clients’ visions to fruition.

Read about successful alumni, and see what they have to say about life after St. Edward’s University.

Digital Marketing Minor

Any student at St. Edward’s University may minor in Digital Marketing. The minor prepares students for a variety of marketing and technical roles in the 21st century business ecosystem.

Required Courses:

  • MKTG 2301 – Principles of Marketing
  • BUSI 2305 – Business Statistics
  • MKTG 3343 – Marketing Research
  • MKTG 4342 – Digital Marketing and Analytics
  • MKTG 4344 – Marketing Metrics and Analytics
  • MKTG 3335 – Social Media Marketing

Electives (Choose 1):

  • MKTG 3332 – Sales and Relationship Management
  • MKTG 3333 – Principles of Retailing and Ecommerce
  • MKTG 3336 – Buyer Behavior
  • COMM 2305 – Visual Communication
  • COMM 2359 – Video Production and Editing
  • ENGW 2329 – Document Design
  • JOUR 2314 – Interactive Media Production and Design (Photoshop)
  • BDMM 3344 – Interactive Technology I
  • BDMM 4330 – Digital Media and the Law

Total Hours: 21

Are you a current student? Contact your advisor for next steps on declaring your major or minor.

Top 3 Lessons from a Social Media Competition

Top 3 Lessons from a Social Media Competition

In April 2016, a team of St. Edward’s University students successfully competed in the first-ever Social Media Competition at Ball State University, where they took home second place and the Most Creative Team award.