Imagine a career in music, film, media or gaming.

As a Digital Media Management major, you’ll explore how the business world has become a digital one. Music, television, movies, media and gaming have all been transformed by technology, and these growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management. You’ll graduate ready to

And there’s no better city to major in Digital Media Management than Austin. The city’s gaming industry is growing, and we’re home to several prominent studios, many of which hire students from St. Edward’s as interns.

What do our graduates do?

Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Partner manager at Facebook in Austin
  • Recipient of a full scholarship to the journalism master’s program at Syracuse University
  • Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
  • Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
  • Interactive marketing manager at Warner Music in Nashville
  • Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens

Digital Media Goes Abroad

Digital Media Goes Abroad

Follow Stephen Reyes ’21, a Digital Media Management and Internal Business major, as he studies abroad at the university’s flagship international partner university in Angers.

Degree Requirements

Major Requirements: The Bachelor of Business Administration (BBA) in Digital Media Management requires 66-67 hours of major coursework.

General Education Requirements: The Digital Media Management degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses and electives.

View and download the full degree plan for our Digital Media Management major (PDF).

A few examples of the Digital Media Management major courses students take:

  • Social Media Marketing – Learn to apply social networking for personal and corporate branding, and gain the analytical skills you need to manage and measure social marketing efforts.
  • Digital Interactive Technology – How is digital content created and delivered? Gain hands-on experience developing a website with publishing software, server technologies and transaction systems.
  • Digital Marketing and Analytics – Apply digital marketing concepts to analyze an organization’s online presence – through a customer’s eyes – and analyze the effects of creating this online identity.

Are you seeking a digital marketing emphasis? Learn about our Digital Marketing minor below!

Our Faculty and Student Support Services

Our distinguished faculty members are scholar-practitioners with years of industry experience and strong, creative passion. They work side-by-side with business professionals on digital media projects, providing real-world expertise that enriches classroom learning.

"I know how important it is for students to go through their college life and learn the real-life skills and knowledge that they can use when they graduate and start their careers. This is what I craved as an undergraduate! The Digital Media Management major ensures that students have an in-depth understanding of the theory, but most importantly, they have the opportunity to apply that understanding to real-life scenarios to fully prepare them for life after college."

– Juli James, PhD, assistant professor of Marketing

Student Support Services

Along with personal attention and mentorship from their professors, our students have access to offices and programs outside of the classroom that support their success. We encourage students to take advantage of these resources that help them thrive and excel:

  • Writing Center consultation
  • Health and wellness counseling
  • Student disability support

Learn more about these services.

Outside the Classroom

Our location in Austin, Texas, a booming tech hub, puts Digital Media Management students in the perfect position to interact with business leaders in the tech or startup industries.

Austin Partnerships

The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience in the field – Austin Inno, Austin Technology Council and Women Who Code, to name a few.


South by Southwest (SXSW), a tech conference and festival, brings innovation and industry leaders to Austin each March. Students can volunteer or attend and gain access to global thought leadership in their industry.

Sponsorship to Events

Each year, several Digital Media Management students attend conferences to present their research findings and network with digital professionals. Some have even received funding to attend conferences through Marketing EDGE.

Digital Marketing Minor

Any student at St. Edward's University may minor in Digital Marketing. The minor allows students to be well-prepared for roles requiring digital marketing expertise.

Required Courses:

  • MKTG 2301 – Principles of Marketing
  • BUSI 2305 – Business Statistics
  • MKTG 3343 – Marketing Research
  • MKTG 4342 – Digital Marketing and Analytics
  • MKTG 4344 – Marketing Metrics and Analytics
  • MKTG 3335 – Social Media Marketing

Electives (Choose 1):

  • MKTG 3332 – Sales and Relationship Management
  • MKTG 3333 – Principles of Retailing and Ecommerce
  • MKTG 3336 – Buyer Behavior
  • COMM 2305 – Visual Communication
  • COMM 2359 – Video Production and Editing
  • ENGW 2329 – Document Design
  • JOUR 2314 – Interactive Media Production and Design (Photoshop)
  • BDMM 3344 – Interactive Technology I
  • BDMM 4330 – Digital Media and the Law

Total Hours: 21

Are you a current student? Contact your advisor for next steps on declaring your major or minor.