Imagine a career in music, film, media or gaming.

As a Digital Media Management major, you’ll explore how the business world has become a digital one. Music, television, movies, media and gaming have all been transformed by technology, and these growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management. 

And there’s no better city to major in Digital Media Management than Austin. The city’s gaming industry is growing, and we’re home to several prominent studios, many of which hire students from St. Edward’s as interns.

Earn Two Degrees in Five Years

Complete your BA in Digital Media Management and Master's Degree (MSDGMA) with our pathway to receive two degrees in five years.

Success Coaches and Academic Advisors guide students through undergraduate and graduate courses to maximize benefits.

What do our graduates do?

Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Partner manager at Facebook in Austin
  • Recipient of a full scholarship to the journalism master’s program at Syracuse University
  • Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
  • Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
  • Interactive marketing manager at Warner Music in Nashville
  • Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens

Major Roadmap

Explore your options — classes, internships, research and study abroad. Use the Digital Media Management Major Guide to find what interests you, discover what you love, and create a major experience that jumpstarts your future. 

Digital Media Goes Abroad

Follow Stephen Reyes ’21, a Digital Media Management and Internal Business major, as he studies abroad at the university’s flagship international partner university in Angers.

The Classroom and Beyond

Our location in Austin, Texas, a booming tech hub, puts Digital Media Management students in the perfect position to interact with business leaders in the tech or startup industries.

Austin Partnerships

The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience in the field – Austin Inno, Austin Technology Council and Women Who Code, to name a few.


South by Southwest (SXSW), a tech conference and festival, brings innovation and industry leaders to Austin each March. Students can volunteer or attend and gain access to global thought leadership in their industry.

Sponsorship to Events

Each year, several Digital Media Management students attend conferences to present their research findings and network with digital professionals. Some have even received funding to attend conferences through Marketing EDGE.

SEU to You

Innovation happens in the digital world — and we’re watching it unfold real-time. In live Zoom sessions, students in Principles of Digital Media with Associate Professor of Entrepreneurship David Altounian will discuss and debate current events through the lens of class materials and end the semester having learned something new and (often) mind blowing.