Take your business idea from concept to reality

Students in the Entrepreneurship degree plan explore traditional business areas, such as accounting, finance, marketing and management, but they also discover the unconventional and learn how to adapt.

Through experiences in the classroom and community, students develop entrepreneurial skills and learn the importance of recognizing opportunities, adjusting to change and challenging the status quo with sustainable and ethical business strategies. Often, graduates go on to start their own organizations or contribute to the success of startups. The Entrepreneurship major is now the third most popular major for college students.

In this program students will:

  • Develop the skills and knowledge to research, plan and prepare a viable business proposal for a new venture
  • Apply approaches for how to manage risk and how to build on the challenges of venture feasibility
  • Integrate valuable perspectives from speakers who are business leaders and entrepreneurs
  • Appreciate the importance of passion and dedication in the success of a venture


Entrepreneurship graduates are prepared to join an organization in a leadership role or start their own businesses.

For example students can start a:

  • Social enterprise
  • Software firm specializing in smartphone applications
  • Boutique clothing store
  • Mobile dining facility
  • Bakery or restaurant

Or, students might join a new venture team that promotes a sustainable environment, affordable housing or other business and societal innovations. Students who are not ready to start their own business or dive into startup culture can find many ways to apply their Entrepreneurship major to other careers such as:

  • Business consultant
  • New venture development for a large firm
  • Corporate sales
  • Nonprofit fundraising
  • Marketing
  • Recruiting​

Upon completion of the BBA in Entrepreneurship, many graduates continue their education by pursuing an advanced degree in related disciplines, such as a Master of Business Administration (MBA).

Outside the Classroom

Student Entrepreneurship Club (SEC)

This student organization serves as an outlet to promote the entrepreneurial experience. Activities include co-sponsoring the annual iChallenge on the Hilltop pitch and business plan competition, facilitating field trips and presentations by local entrepreneurs, and volunteering at various entrepreneurial events.

Meet the Faculty

Faculty works closely with entrepreneurs in the Austin business community and beyond, including experts in areas such as the legal aspects of entrepreneurship, venture capital, and intellectual property. Faculty members bring real-world expertise from companies such as Capital Factory, Motion Computing and Dell into the classroom.

Faculty members are active in the business community and are affiliated with a variety of professional organizations, including:

  • Academy of Management
  • American Bar Association
  • American Marketing Association
  • Austin Technology Council
  • Society for Marketing Advancement
  • State Bar of Texas
  • Texas Association of Business
  • Texas Legal Services Center
  • United States Association for Small Business and Entrepreneurship (USASBE)​

“In an educational environment that strives for continuous improvement, I enjoy the challenge of tapping into my students’ energy and enthusiasm. I hold myself accountable for helping maximize their highest levels of performance in class in order for them to make responsible decisions later in their chosen fields.”
— Antonio Alvarado, JD, Executive-in-Residence