Turn your dream business into reality — or join Austin’s exciting startup community — with a degree in Entrepreneurship.

Become a strategic innovator and learn from the best in one of the country’s top cities for starting a business.

As an Entrepreneurship major, you’ll get a solid foundation in finance, accounting and marketing while learning how to identify market opportunities and create a new product or service. You’ll study design thinking, social entrepreneurship and sustainable and ethical business strategies that resonate with your values.

Develop and pitch your idea at 3 Day Startup, iChallenge on the Hilltop and the Business Plan Competition, where you’ll get feedback from mentors. Learn how to try, fail fast, evaluate your mistakes and move on. Take advantage of the many partnerships between the Bill Munday School of Business and Austin entities like Capital Factory, Austin Startup Crawl and Impact Hub Austin. You’ll have no shortage of opportunities to network with experienced entrepreneurs who want to give back.

Get in on the ground floor at an Austin startup — or launch your own dream company. You’ll graduate with resilience, creativity and strategic thinking that will serve you in any work environment.

The Process of Innovation

The Process of Innovation

In 3 Day Startup, 40 St. Edward’s University students decide which six ideas they will be working on over the course of the weekend. Read more about how this program supports our student entrepreneurs.

Degree Requirements

Major Requirements: The BBA in Entrepreneurship requires 66-67 hours of major coursework.

General Education Requirements: All majors require 44 hours of general education that students complete over the course of four years, in addition to their major courses.

View and download the full degree plan for our Entrepreneurship major (PDF).

A few examples of the Entrepreneurship courses students take:

  • Entrepreneurial and Design Thinking – Learn methods used by entrepreneurs to identify needs, apply design thinking and propose solutions in order to create successful business models.
  • New Venture Creation – Approach business plan development with both the Lean Startup and traditional frameworks, and experience working in teams to create a business plan that you pitch to an investor.
  • Special Topics in Entrepreneurship – Gain the skills to succeed in your entrepreneurial venture. Topics to include international entrepreneurship, challenges for small and family businesses, social enterprise and new venture funding.

Our Faculty and Student Support Services

Our Entrepreneurship faculty members work closely with Austin business leaders and local co-working communities to bring expertise to the classroom. Capital Factory, TechStars, Impact Hub Austin and SKU have collaborated with The Bill Munday School of Business to support Entrepreneurship students. Faculty members also have affiliations with a variety of professional organizations, including the American Marketing Association, Austin Technology Council and United States Association for Small Business and Entrepreneurship.

David Altounian

"The Entrepreneurship program has been redesigned to provide practical, real-world education in the areas of entrepreneurial thinking, new business creation and entrepreneurial finance. Entrepreneurship students examine different types of businesses, ranging from consumer product firms to technology firms to social/non-profit groups, and engage with the Austin business community. They are prepared for successful careers in business – whether in a startup or an established firm."

– David Altounian, assistant professor of Entrepreneurship

Student Support Services

Along with personal attention and mentorship from their professors, our students have access to offices and programs outside of the classroom that support their success. We encourage students to take advantage of these resources that help them excel:

  • Writing Center consultation
  • Health and wellness counseling
  • Student disability support

Learn more about these services.

Outside the Classroom

In 2017, Austin ranked No. 8 on best place to start a business (WalletHub), No. 4 on best cities for job seekers (Indeed), No. 3 on America’s top small business city (Biz2Credit) and No. 1 on best place to live in the United States (U.S. News and World Report). Entrepreneurship students can access resources, mentors and opportunities – steps from campus.


Each academic year, The Bill Munday School of Business hosts iChallenge on the Hilltop, a competition where students form innovative ideas (with the help of 3 Day Startup), pitch their concepts, collaborate with mentors and present their work at a Business Plan Competition. iChallenge on the Hilltop is open to students from all majors, but Entrepreneurship students often lead the way.

Students can also gain experience with solving community problems during ATX Hack for Change, a civic hackathon held each June on campus. Or they can work behind-the-scenes and meet local entrepreneurs during Austin Startup Week. A group of Entrepreneurship students attends each fall to volunteer.

Austin Partnerships

The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience – Austin Technology Council and Impact Hub Austin, to name a few. The school also has three co-work lite memberships at Capital Factory that give students access to shared workspaces, where they can collaborate directly with other entrepreneurs and attend Capital Factory events.

Student Entrepreneurship Club (SEC)

This student organization serves as an outlet to promote the entrepreneurial experience. Activities include co-sponsoring iChallenge on the Hilltop, facilitating field trips and presentations, volunteering at local events and hosting meetups for members to network.

Alumni Outcomes

Entrepreneurship majors graduate with a strong foundation in critical thinking. They are prepared to join organizations in leadership roles or start their own businesses. Job titles our graduates can take on include:

  • Startup founder
  • Founding team member
  • Product manager
  • Program manager
  • Business consultant
  • Sales representative

Wes Hurt

Wes Hurt ’05 launched Hey Cupcake! – one of Austin’s most successful food trailers – in 2007. After expanding to six locations, Hurt sold his majority stake in the business in 2014. Struggling with addiction, he needed to switch gears and focus on getting clean. His current venture, CLEAN Cause, reflects his new commitment. CLEAN Cause is a purified-water and energy drink company that provides jobs and support for recovering addicts. At the 2017 Business Plan Competition, Hurt received the first-ever Entrepreneur of the Year award, presented by the Student Entrepreneurship Club.

Read about other successful Entrepreneurship alumni, and see what they have to say about life after St. Edward’s.

Entrepreneurship Minor

Students from any major at St. Edward's University can minor in Entrepreneurship to enhance their business knowledge and skills in new venture creation.

Required Courses:

  • ENTR 2301 – Intro to Entrepreneurship
  • ENTR 3392 – Entrepreneurial and Design Thinking
  • ENTR 3380 – Entrepreneurial Accounting and Finance
  • ENTR 4391 – Entrepreneurship Practicum
  • ACCT 2301 – Principles of Accounting

Electives (Choose 1):

  • ENTR 3288 – Technology Entrepreneurship
  • ENTR 3399 – Special Entrepreneurship Topics
  • ENTR 3393 – Entrepreneurial Management
  • ENTR 4382 – New Product/Services Design
  • MKTG 3335 – Social Media Marketing
  • MKTG 4342 – Digital Marketing and Analytics
  • BDMM 4330 – Digital Law
  • ACCT 2303 – Managerial Accounting

Total Hours: 15 credits for business majors; 18 hours for non-business majors. (Principles of Accounting is a required course for the minor).

Are you a current student? Contact your advisor for next steps on declaring your major or minor.