Take your business idea from concept to reality

The Entrepreneurship degree program provides students with the tools they need to be successful launching their own ventures or working in entrepreneurial environments.

Students explore traditional business areas, such as finance, accounting and marketing; but they also learn how to adapt to constant change. Through participation in startup competitions and hackathons, students experience both success and failure. They evolve an idea from initial concept to growing business, and they innovate, with sustainable and ethical business strategies.

The degree program focuses on three areas that fill an important need in the market: small and mid-size business, family business and social entrepreneurship. The coursework provides students with the knowledge and skills to:

  • Identify opportunities in the market
  • Bring new solutions, technologies or services to market that satisfy a need
  • Create a new business/service (for-profit or non-profit) or extension of an existing organization
  • Be successful as a startup or new venture employee

Entrepreneurship is an important and thriving component of central Texas’ economy, and our curriculum addresses what industry leaders, such as the City of Austin Economic Development Department, Gerson Lehman Group and Ticketbud, say they need.

Degree Requirements

Major Requirements: The BBA in Entrepreneurship requires 66-67 hours of major coursework.

General Education Requirements: All majors require 44 hours of general education that students complete over the course of four years, in addition to their major courses.

View and download the full degree plan for our Entrepreneurship major (PDF).

A few examples of the Entrepreneurship courses students take:

  • Entrepreneurial and Design Thinking – Learn methods used by entrepreneurs to identify needs, apply design thinking and propose solutions in order to create successful business models.
  • New Venture Creation – Approach business plan development with both the Lean Startup and traditional frameworks, and experience working in teams to create a business plan that you pitch to an investor.
  • Special Topics in Entrepreneurship – Gain the skills to succeed in your entrepreneurial venture. Topics to include international entrepreneurship, challenges for small and family businesses, social enterprise and new venture funding.

Our Faculty and Student Support Services

Our Entrepreneurship faculty members work closely with Austin business leaders and local co-working communities to bring expertise to the classroom. Capital Factory, TechStars, Impact Hub Austin and SKU have collaborated with The Bill Munday School of Business to support Entrepreneurship students. Faculty members also have affiliations with a variety of professional organizations, including the American Marketing Association, Austin Technology Council and United States Association for Small Business and Entrepreneurship.

David Altounian

"The Entrepreneurship program has been redesigned to provide practical, real-world education in the areas of entrepreneurial thinking, new business creation and entrepreneurial finance. Entrepreneurship students examine different types of businesses, ranging from consumer product firms to technology firms to social/non-profit groups, and engage with the Austin business community. They are prepared for successful careers in business – whether in a startup or an established firm."

– David Altounian, assistant professor of Entrepreneurship

Student Support Services

Along with personal attention and mentorship from their professors, our students have access to offices and programs outside of the classroom that support their success. We encourage students to take advantage of these resources that help them excel:

  • Writing Center consultation
  • Health and wellness counseling
  • Student disability support

Learn more about these services.

Outside the Classroom

In 2017, Austin ranked No. 8 on best place to start a business (WalletHub), No. 4 on best cities for job seekers (Indeed), No. 3 on America’s top small business city (Biz2Credit) and No. 1 on best place to live in the United States (U.S. News and World Report). Entrepreneurship students can access resources, mentors and opportunities – steps from campus.


Each academic year, The Bill Munday School of Business hosts iChallenge on the Hilltop, a competition where students form innovative ideas (with the help of 3 Day Startup), pitch their concepts, collaborate with mentors and present their work at a Business Plan Competition. iChallenge on the Hilltop is open to students from all majors, but Entrepreneurship students often lead the way.

Students can also gain experience with solving community problems during ATX Hack for Change, a civic hackathon held each June on campus. Or they can work behind-the-scenes and meet local entrepreneurs during Austin Startup Week. A group of Entrepreneurship students attends each fall to volunteer.

Austin Partnerships

The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience – Austin Technology Council and Impact Hub Austin, to name a few. The school also has three co-work lite memberships at Capital Factory that give students access to shared workspaces, where they can collaborate directly with other entrepreneurs and attend Capital Factory events.

Student Entrepreneurship Club (SEC)

This student organization serves as an outlet to promote the entrepreneurial experience. Activities include co-sponsoring iChallenge on the Hilltop, facilitating field trips and presentations, volunteering at local events and hosting meetups for members to network.

Alumni Outcomes

Entrepreneurship majors graduate with a strong foundation in critical thinking. They are prepared to join organizations in leadership roles or start their own businesses. Job titles our graduates can take on include:

  • Startup founder
  • Founding team member
  • Product manager
  • Program manager
  • Business consultant
  • Sales representative

Wes Hurt

Wes Hurt ’05 launched Hey Cupcake! – one of Austin’s most successful food trailers – in 2007. After expanding to six locations, Hurt sold his majority stake in the business in 2014. Struggling with addiction, he needed to switch gears and focus on getting clean. His current venture, CLEAN Cause, reflects his new commitment. CLEAN Cause is a purified-water and energy drink company that provides jobs and support for recovering addicts. At the 2017 Business Plan Competition, Hurt received the first-ever Entrepreneur of the Year award, presented by the Student Entrepreneurship Club.

Read about other successful Entrepreneurship alumni, and see what they have to say about life after St. Edward’s.

Entrepreneurship Minor

Students from any major at St. Edward's University can minor in Entrepreneurship to enhance their business knowledge and skills in new venture creation.

Required Courses:

  • ENTR 2301 – Intro to Entrepreneurship
  • ENTR 3392 – Entrepreneurial and Design Thinking
  • ENTR 3380 – Entrepreneurial Accounting and Finance
  • ENTR 4391 – Entrepreneurship Practicum
  • ACCT 2301 – Principles of Accounting

Electives (Choose 1):

  • ENTR 3288 – Technology Entrepreneurship
  • ENTR 3399 – Special Entrepreneurship Topics
  • ENTR 3393 – Entrepreneurial Management
  • ENTR 4382 – New Product/Services Design
  • MKTG 3335 – Social Media Marketing
  • MKTG 4342 – Digital Marketing and Analytics
  • BDMM 4330 – Digital Law
  • ACCT 2303 – Managerial Accounting

Total Hours: 15 credits for business majors; 18 hours for non-business majors. (Principles of Accounting is a required course for the minor).

Are you a current student? Contact your advisor for next steps on declaring your major or minor.

Standing United

Standing United

Ricardo Apanco-Sarabia, Entrepreneurship, and Gloria Perez, Accounting, connected with Carlos Alpuche and Joseph Ramirez to found YOUnite, a nonprofit that helps students understand their rights as immigrants. Through the university’s partnership with Capital Factory, the group has access to resources and other startups.