The Department of Marketing, Operations and Analytics prepares students for the digital and technical demands of a 21st century business landscape.
Students completing the Marketing degree programs or the Digital Marketing minor are challenged with enhanced curricula in line with current employer needs.
In addition to studying finance, accounting, economics and management, Marketing, students perform marketing analysis and create original content. They receive specific training in relevant tools and technologies, including social media management, website design, search marketing, email campaigns and mobile marketing.
The combination of learning strategic marketing concepts with digital technology and analytics makes the St. Edward’s University student well-prepared for a variety of roles. Graduates can work with local, national and international organizations in fields such as website design and optimization, search engine marketing and content creation, as well as traditional roles in brand management, product development, customer relations, market research, strategic planning and advertising.
Chandra Sirvastava, Assistant Professor of Marketing, recently had a paper accepted at the Journal of Marketing. A premier journal in the marketing field. Entitled “ Customer Orientation and Financial Performance: Women in Top Management Teams Matter!”, finds that having high female representation among board members and more marketing-experienced board members strengthens the link between female influence in the top management team and customer orientation.
Through offered courses, students can receive certifications and experience in the latest marketing technologies, including Hootsuite for social media marketing, HubSpot Inbound and Google AdWords for digital marketing, Google Analytics for marketing metrics, and Salesforce for sales and relationship marketing.
Many graduates pursue advanced degrees, such as a Master of Business Administration (MBA), to continue their education and focus on entrepreneurial thinking, innovation and business management.
The department now offers a Digital Marketing minor, available to all St. Edward’s University students. The minor provides students from a variety of disciplines the ability to gain analytical expertise, practice with specific channels and experience in digital marketing.
Students work alongside experienced faculty mentors to put their knowledge to practice in Austin’s thriving start-up scene. Many gain leads to internships, volunteer opportunities and full-time job offers through faculty connections.
For additional information about the Marketing Operations and Analytics Department or its degree programs, reach out to:
Dr. Wesley Pollitte
Marketing, Operations and Analytics Chair